Rascasse Audience Intelligence

Dillon Audience in United States

A data profile of the people who buy, follow and care about Dillon in United States — modelled from more than twelve digital signal sources. Dillon has an estimated audience of 3,029,507 people in United States.

#116among Singer-songwriter in United States#1550among Person in United States#1035in Music & Radio

The average Dillon fan in United States is 32.1 years old, more female, and lives primarily in Kansas.

The audience is concentrated in Kansas, Massachusetts, Missouri.

Top brand affinities include Obsessed (2009 film), Lily Allen, Disclosure (band), with strongest over-indexing on Obsessed (2009 film) (21× the country average).

Demographically, the Dillon audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dillon fan in United States is more female, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dillon profile in United States.

Audience size
3M
in United States
Gender
65.7%♀
34.3% male
Age
32.1
average years
Country rank
#10215
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dillon fans

65.7% are female, 34.3% are male, average age 32.1.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Dillon audience in United States
MetricValue
Female65.7%
Male34.3%
Average age32.1
Estimated audience size3,029,507
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Dillon audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Dillon audience comes from United States.

Worldwide audience distribution share by country for Dillon
CountryShare
United States70.7%
Argentina17.6%
Mexico1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dillon audience in United States is strongest.

Fig. 05

Top regions by affinity

Dillon fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~1M43.63×
02Montana~20K1.84×
03Massachusetts~40K0.75×
04Missouri~30K0.73×
05Colorado~30K0.63×
06Alaska~3K0.53×
07Vermont~3K0.53×
08Delaware~4K0.47×
09Oklahoma~20K0.46×
10North Dakota~3K0.42×
11South Carolina~20K0.38×
12Rhode Island~4K0.38×
13South Dakota~3K0.38×
14Hawaii~5K0.37×
15West Virginia~5K0.35×
16New Hampshire~4K0.30×
17Washington, District of Columbia~3K0.29×
18Mississippi~7K0.28×
19Nebraska~4K0.26×
20Maine~3K0.26×
21New Mexico~4K0.25×
22Idaho~4K0.24×
23Arkansas~5K0.21×
24Arizona~10K0.20×
25Kentucky~7K0.19×
26Connecticut~5K0.19×
27Iowa~5K0.19×
28Alabama~8K0.18×
29Louisiana~7K0.18×
30Nevada~5K0.17×
31Utah~4K0.17×
32Oregon~5K0.15×
33Maryland~7K0.14×
34Wisconsin~6K0.14×
35North Carolina~10K0.13×
36Tennessee~8K0.13×
37Indiana~7K0.13×
38Minnesota~6K0.13×
39Illinois~10K0.12×
40Michigan~8K0.11×
41Virginia~8K0.11×
42Washington~7K0.11×
43Georgia~9K0.10×
44Ohio~9K0.10×
45New Jersey~8K0.10×
46Pennsylvania~9K0.09×
47Texas~20K0.08×
48Florida~10K0.07×
49New York~10K0.07×
50California~20K0.06×
Fig. 06

Affinity by region

Affinity by region — Dillon, United States
0.06×1.00×43.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dillon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dillon audience
#·InterestCategoryAffinity×
01Lukas GrahamMusic & Radio69.36×
02Dial (soap)Beauty & Wellness43.50×
03Disclosure (band)Music & Radio42.88×
04Bon IverMusic & Radio36.90×
05Ellie GouldingMusic & Radio34.40×
06Lily AllenMusic & Radio32.01×
07Kim Woo-binMovies & TV27.51×
08LakelandHome & Garden26.21×
09Jonathan Rhys MeyersFashion & Accessoires24.53×
10Florence and the MachineMusic & Radio23.54×
11Obsessed (2009 film)Movies & TV21.00×
12Katee SackhoffMovies & TV20.00×
13Julian CasablancasMusic & Radio18.50×
14Fiona AppleMusic & Radio17.54×
15Giant FoodFood & Beverages13.69×
16Alan TudykMovies & TV10.91×
17Bryan CranstonMovies & TV8.84×
18Paris JacksonMovies & TV6.90×
19Unique GiftsShopping5.86×
20Artificial nailsBeauty & Wellness4.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dillon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dillon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
IndulgenceJOY1.55×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dillon audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Need for SecurityCONSERVATISM0.90×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dillon have in United States?

Dillon has an estimated audience of 3,029,507 people in United States, concentrated in Kansas and Massachusetts.

02

What is the gender split and age of Dillon fans?

65.7% of Dillon fans are female, 34.3% are male, with an average age of 32.1 years.

03

Which brands do Dillon fans like most?

Dillon fans show strongest brand affinity for Obsessed (2009 film) (21×), Lily Allen (32.01×), and Disclosure (band) (42.88×) over the country average.

04

Where do Dillon fans live in United States?

Dillon fans in United States are most concentrated in Kansas (reach ~1M), Massachusetts (reach ~40K), and Missouri (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dillon fans also like?

Beyond Dillon itself, the audience over-indexes on Lily Allen (32.01×), Disclosure (band) (42.88×), Ellie Goulding (34.4×), and Lukas Graham (69.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Dillon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dillon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →