Dillon Audience in United States

Dillon has an estimated audience of 2,866,275 people in United States. 62.9% are female, 37.1% are male, average age 33.6. Top regions: Kansas, Missouri, Colorado. Top brand affinities: Lukas Graham, Christina Ricci, Lily Allen, Julian Casablancas, Ellie Goulding.

The average Dillon fan in United States is 33.6 years old, more female, and lives primarily in Kansas. The audience is concentrated in Kansas, Missouri, Colorado. Top brand affinities include Lukas Graham, Christina Ricci, Lily Allen, with strongest over-indexing on Lukas Graham (87.09× the country average). Demographically, the Dillon audience skews more female with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Dillon fans

Demographic split for Dillon audience in United States
MetricValue
Female62.9%
Male37.1%
Average age33.6
Estimated audience size2,866,275

Audience persona

The typical Dillon fan in United States is more female, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lukas Graham.

Top regions in United States

Top regions ranked by reach for Dillon in United States
RegionReachAffinity
Kansas1,010,99944.76×
Missouri34,4850.75×
Colorado23,6590.52×
Massachusetts20,6590.37×
Texas20,6200.08×
California16,5250.05×
Oklahoma12,9730.41×
Arizona12,4930.21×
Florida11,1760.06×
Illinois10,4300.11×
South Carolina9,6590.22×
North Carolina7,8150.09×
New York7,0200.04×
Montana6,5870.83×
Georgia5,5620.06×
Virginia5,4660.08×
Ohio4,7690.05×
Pennsylvania4,1530.04×
Michigan3,9130.05×
Washington3,8960.07×
New Jersey3,2550.04×
Nebraska3,1300.22×
Indiana3,0570.06×
Tennessee2,9870.05×
Oregon2,9260.09×
Iowa2,7990.12×
Utah2,6790.1×
Wisconsin2,5950.06×
Minnesota2,4260.06×
Idaho2,2950.16×
Arkansas2,0740.09×
Louisiana2,0130.05×
Maryland1,9640.04×
Kentucky1,7610.05×
Nevada1,7230.06×
Alabama1,6520.04×
Connecticut1,4270.05×
Mississippi1,1790.05×
New Mexico9270.06×
Maine7330.07×
West Virginia6810.05×
New Hampshire5930.05×
Wyoming5040.12×
South Dakota5010.08×
Washington, District of Columbia4410.05×
Hawaii4060.03×
Rhode Island3920.04×
North Dakota3310.06×
Delaware2640.03×
Alaska2590.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dillon audience
BrandAffinityCategory
Lukas Graham87.09×Music & Radio
Christina Ricci16.88×Movies & TV
Lily Allen21.69×Music & Radio
Julian Casablancas48.69×Music & Radio
Ellie Goulding30.52×Music & Radio
Hürriyet124.62×News
Indeed.com4.13×Business & Career
Google Maps3.62×Internet & Social Media
Obsessed (2009 film)12.23×Movies & TV
Hair Extensions5.32×Beauty & Wellness
Autism Awareness8.28×Health
Bon Iver27.1×Music & Radio
Kia Sportage18.18×Cars & Mobility
Katee Sackhoff20×Movies & TV
DuckDuckGo7.65×Internet & Social Media
Jean Paul Gaultier14.64×Fashion & Accessoires
Lakeland30.06×Home & Garden
Diabetes mellitus awareness5.45×Health
Unique Gifts6.83×Shopping
Disclosure (band)30.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dillon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
Design AffinityPREMIUM1.4
SustainabilityBALANCE1.39
MindfulnessBALANCE1.35
Urban LifestyleOPEN1.28
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Dillon
CountryShare
United States73.6%
Argentina14.5%
Mexico1.8%

See Dillon audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Dillon have in United States?

Dillon has an estimated audience of 2,866,275 people in United States, concentrated in Kansas and Missouri.

What is the gender split and age of Dillon fans?

62.9% of Dillon fans are female, 37.1% are male, with an average age of 33.6 years.

Which brands do Dillon fans like most?

Dillon fans show strongest brand affinity for Lukas Graham (87.09×), Christina Ricci (16.88×), and Lily Allen (21.69×) over the country average.

Where do Dillon fans live in United States?

Dillon fans in United States are most concentrated in Kansas (reach 1,010,999), Missouri (reach 34,485), and Colorado (reach 23,659). These three regions account for the largest share of the active audience.

What other brands do Dillon fans also like?

Beyond Dillon itself, the audience over-indexes on Christina Ricci (16.88×), Lily Allen (21.69×), Julian Casablancas (48.69×), and Ellie Goulding (30.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dillon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.