Bon Iver Audience in United States

Bon Iver logo

Bon Iver has an estimated audience of 1,032,201 people in United States. 53.3% are female, 46.7% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Lake, Franz Ferdinand (band), Stars, Temples (band), Casey.

The average Bon Iver fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lake, Franz Ferdinand (band), Stars, with strongest over-indexing on Lake (71.84× the country average). Demographically, the Bon Iver audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Bon Iver fans

Demographic split for Bon Iver audience in United States
MetricValue
Female53.3%
Male46.7%
Average age37.4
Estimated audience size1,032,201

Audience persona

The typical Bon Iver fan in United States is balanced, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Lake.

Top regions in United States

Top regions ranked by reach for Bon Iver in United States
RegionReachAffinity
California106,5750.94×
Texas67,2010.76×
New York64,2291.11×
Florida47,4820.68×
Illinois36,9371.07×
Pennsylvania35,4951.02×
Wisconsin33,5072.16×
Ohio31,2920.98×
North Carolina29,8670.96×
Minnesota27,3621.85×
Massachusetts26,1251.28×
Michigan26,0800.97×
Washington25,5031.23×
Georgia24,0980.76×
Virginia24,0490.96×
Colorado22,7181.4×
New Jersey22,0600.84×
Tennessee20,1050.97×
Indiana18,2500.97×
Arizona18,0420.86×
Missouri17,5991.06×
Oregon16,2731.38×
Maryland14,1920.8×
South Carolina12,5610.81×
Alabama11,4370.79×
Kentucky11,3200.87×
Utah11,1011.2×
Connecticut10,8951.05×
Louisiana9,6530.73×
Oklahoma9,4100.82×
Iowa8,4460.99×
Kansas7,7680.95×
Arkansas6,9900.82×
Nevada6,6000.66×
Idaho5,3511.03×
Mississippi4,9710.58×
Nebraska4,9410.95×
Maine4,8361.31×
Washington, District of Columbia4,3371.4×
New Hampshire4,3361.07×
West Virginia3,7210.77×
New Mexico3,6100.7×
Rhode Island3,4511.05×
Montana3,2561.14×
Hawaii3,0200.68×
Vermont2,7291.51×
Delaware2,1440.75×
South Dakota2,1000.88×
North Dakota1,9110.9×
Alaska1,8140.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bon Iver audience
BrandAffinityCategory
Lake71.84×Music & Radio
Franz Ferdinand (band)128.79×Music & Radio
Stars35.56×Music & Radio
Temples (band)57.82×Music & Radio
Casey16.46×Music & Radio
Grizzly Bear (band)65.79×Music & Radio
PUP37.75×Music & Radio
Greyhounds22×Music & Radio
Novo Amor228.56×Music & Radio
Tapir!56.96×Music & Radio
Tame Impala47.72×Music & Radio
Indie folk61.41×Music & Radio
Mac DeMarco62×Music & Radio
Cardinals20×Music & Radio
Lord Huron69.35×Music & Radio
Telekinesis74.87×Music & Radio
Indie music scene56.2×Music & Radio
Elliot Smith71.33×Music & Radio
Gregory Alan Isakov80.3×Music & Radio
Dillon36.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bon Iver audience
TraitClusterScore
SustainabilityBALANCE2.93
LGBTQ+ IdentityOPEN2.35
Design AffinityPREMIUM2.1
TraditionCONSERVATISM1.95
Early Adopter MentalityPOWER1.72
MindfulnessBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Bon Iver
CountryShare
United States41.0%
United Kingdom7.9%
Canada5.1%

See Bon Iver audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Bon Iver have in United States?

Bon Iver has an estimated audience of 1,032,201 people in United States, concentrated in California and Texas.

What is the gender split and age of Bon Iver fans?

53.3% of Bon Iver fans are female, 46.7% are male, with an average age of 37.4 years.

Which brands do Bon Iver fans like most?

Bon Iver fans show strongest brand affinity for Lake (71.84×), Franz Ferdinand (band) (128.79×), and Stars (35.56×) over the country average.

Where do Bon Iver fans live in United States?

Bon Iver fans in United States are most concentrated in California (reach 106,575), Texas (reach 67,201), and New York (reach 64,229). These three regions account for the largest share of the active audience.

What other brands do Bon Iver fans also like?

Beyond Bon Iver itself, the audience over-indexes on Franz Ferdinand (band) (128.79×), Stars (35.56×), Temples (band) (57.82×), and Casey (16.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bon Iver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.