Rascasse Audience Intelligence

Bon Iver Audience in United States

A data profile of the people who buy, follow and care about Bon Iver in United States — modelled from more than twelve digital signal sources. Bon Iver has an estimated audience of 802,293 people in United States.

#377among Band in United States#6332among Person in United States#3651in Music & Radio

The average Bon Iver fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lake, Franz Ferdinand (band), Stars, with strongest over-indexing on Lake (71.84× the country average).

Demographically, the Bon Iver audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bon Iver fan in United States is balanced, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Lake.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bon Iver profile in United States.

Audience size
802K
in United States
Gender
53.3%♀
46.7% male
Age
37.4
average years
Country rank
#27407
Person in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bon Iver fans

53.3% are female, 46.7% are male, average age 37.4.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Bon Iver audience in United States
MetricValue
Female53.3%
Male46.7%
Average age37.4
Estimated audience size802,293
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Bon Iver audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Bon Iver audience comes from United States.

Worldwide audience distribution share by country for Bon Iver
CountryShare
United States37.8%
United Kingdom7.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bon Iver audience in United States is strongest.

Fig. 05

Top regions by affinity

Bon Iver fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K2.35×
02Minnesota~30K1.88×
03Vermont~3K1.48×
04Washington, District of Columbia~4K1.36×
05Oregon~20K1.31×
06Colorado~20K1.30×
07Maine~5K1.28×
08Massachusetts~30K1.24×
09Utah~10K1.19×
10Washington~20K1.18×
11Montana~3K1.15×
12New Hampshire~4K1.08×
13Connecticut~10K1.07×
14New York~60K1.06×
15Rhode Island~3K1.05×
16Illinois~40K1.04×
17Idaho~5K1.03×
18Missouri~20K1.02×
19Iowa~9K1.02×
20Pennsylvania~30K0.99×
21Nebraska~5K0.98×
22Kansas~8K0.96×
23Alaska~2K0.96×
24North Dakota~2K0.96×
25South Dakota~2K0.95×
26Ohio~30K0.94×
27Tennessee~20K0.94×
28North Carolina~30K0.93×
29Michigan~30K0.93×
30California~100K0.92×
31Virginia~20K0.92×
32Indiana~20K0.92×
33Kentucky~10K0.89×
34Oklahoma~10K0.84×
35Arkansas~7K0.84×
36West Virginia~4K0.83×
37New Jersey~20K0.82×
38Arizona~20K0.82×
39Delaware~2K0.82×
40Maryland~10K0.81×
41South Carolina~10K0.80×
42Alabama~10K0.79×
43Georgia~20K0.76×
44New Mexico~4K0.75×
45Louisiana~10K0.74×
46Hawaii~3K0.74×
47Texas~60K0.72×
48Nevada~7K0.69×
49Florida~50K0.66×
50Mississippi~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Bon Iver, United States
0.66×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bon Iver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bon Iver audience
#·InterestCategoryAffinity×
01Novo AmorMusic & Radio228.56×
02Franz Ferdinand (band)Music & Radio128.79×
03Gregory Alan IsakovMusic & Radio80.30×
04TelekinesisMusic & Radio74.87×
05LakeMusic & Radio71.84×
06Elliot SmithMusic & Radio71.33×
07Lord HuronMusic & Radio69.35×
08Grizzly Bear (band)Music & Radio65.79×
09Mac DeMarcoMusic & Radio62.00×
10Indie folkMusic & Radio61.41×
11Temples (band)Music & Radio57.82×
12Tapir!Music & Radio56.96×
13Florence and the MachineMusic & Radio56.49×
14Indie music sceneMusic & Radio56.20×
15Tame ImpalaMusic & Radio47.72×
16PUPMusic & Radio37.75×
17StarsMusic & Radio35.56×
18GreyhoundsMusic & Radio22.00×
19CardinalsMusic & Radio20.00×
20CaseyMusic & Radio16.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bon Iver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bon Iver audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.37×
MindfulnessBALANCE2.26×
TraditionCONSERVATISM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bon Iver audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Quality AwarenessPREMIUM0.67×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bon Iver have in United States?

Bon Iver has an estimated audience of 802,293 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bon Iver fans?

53.3% of Bon Iver fans are female, 46.7% are male, with an average age of 37.4 years.

03

Which brands do Bon Iver fans like most?

Bon Iver fans show strongest brand affinity for Lake (71.84×), Franz Ferdinand (band) (128.79×), and Stars (35.56×) over the country average.

04

Where do Bon Iver fans live in United States?

Bon Iver fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bon Iver fans also like?

Beyond Bon Iver itself, the audience over-indexes on Franz Ferdinand (band) (128.79×), Stars (35.56×), Temples (band) (57.82×), and Casey (16.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bon Iver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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