PUP Audience in United States
PUP has an estimated audience of 6,045,829 people in United States. 39.2% are female, 60.8% are male, average age 34.6. Top brand affinities: Dog breed, Celtic mythology, Israel, Home construction, Minnesota.
Top brand affinities include Dog breed, Celtic mythology, Israel, with strongest over-indexing on Dog breed (4.51× the country average). Demographically, the PUP audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of PUP fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 34.6 |
| Estimated audience size | 6,045,829 |
Audience persona
The typical PUP fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.51× | Pets & Animals |
| Celtic mythology | 32.85× | Arts & Culture |
| Israel | 3.67× | Travel & Leisure |
| Home construction | 2.05× | Home & Garden |
| Minnesota | 2.28× | Travel & Leisure |
| Winemaking | 5.67× | Food & Beverages |
| Elsword | 20× | Games |
| Wim Hof | 15.6× | Sports |
| Staycation | 4.01× | Home & Garden |
| Gift registry | 15.37× | Kids & Family |
| Goop | 5.65× | Internet & Social Media |
| Kelli O'Hara | 18.3× | Movies & TV |
| Alaska | 1.79× | Travel & Leisure |
| Yahoo Sports Fantasy | 6.94× | |
| Vickie Guerrero | 13.95× | Business & Career |
| Monmouth County, New Jersey | 8.08× | Travel & Leisure |
| No Escape (1994 film) | 9.14× | Movies & TV |
| Home staging | 4.09× | Home & Garden |
| Cass County, Missouri | 7.51× | Travel & Leisure |
| Justice | 2.16× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.92 |
| Tradition | CONSERVATISM | 1.75 |
| Extroversion | THRILL | 1.67 |
| Early Adopter Mentality | POWER | 1.65 |
| Risk Appetite | THRILL | 1.58 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.4% |
| United Kingdom | 8.7% |
| India | 8.2% |
See PUP audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- Foundation (4,859,600)
- Battery (3,991,740)
How to read this data
Audience size is the estimated number of people in United States who actively search for PUP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.