Rascasse Audience Intelligence

PUP Audience in United States

A data profile of the people who buy, follow and care about PUP in United States — modelled from more than twelve digital signal sources. PUP has an estimated audience of 6,317,649 people in United States.

#5among Punk in United States#475among Person in United States#448in Music & Radio

The average PUP fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Merci (company), Bon Iver, Fugazi, with strongest over-indexing on Merci (company) (249.35× the country average).

Demographically, the PUP audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PUP fan in United States is more male, around 34.5 years old, with strong Tradition tendencies and a notable affinity for Merci (company).

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PUP profile in United States.

Audience size
6.3M
in United States
Gender
39.4%♀
60.6% male
Age
34.5
average years
Country rank
#5485
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PUP fans

39.4% are female, 60.6% are male, average age 34.5.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for PUP audience in United States
MetricValue
Female39.4%
Male60.6%
Average age34.5
Estimated audience size6,317,649
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the PUP audience in United States
Age bracketShare%
16-1929%
20-2927%
30-3918%
40-4913%
50+13%
Fig. 04

Worldwide distribution

45.6%

of the worldwide PUP audience comes from United States.

Worldwide audience distribution share by country for PUP
CountryShare
United States45.6%
United Kingdom9.6%
India8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PUP audience in United States is strongest.

Fig. 05

Top regions by affinity

PUP fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.33×
02Idaho~40K1.32×
03South Dakota~20K1.23×
04Indiana~100K1.20×
05Alabama~100K1.16×
06Kentucky~90K1.15×
07Nebraska~30K1.15×
08Iowa~60K1.14×
09Missouri~100K1.13×
10Kansas~50K1.08×
11Wyoming~10K1.08×
12Ohio~200K1.07×
13North Carolina~200K1.07×
14South Carolina~100K1.07×
15Montana~20K1.06×
16North Dakota~10K1.06×
17Pennsylvania~200K1.05×
18Colorado~100K1.05×
19Wisconsin~100K1.05×
20Oklahoma~70K1.05×
21Minnesota~90K1.04×
22Arkansas~50K1.03×
23New Jersey~200K1.02×
24Texas~500K1.01×
25Michigan~200K1.01×
26Mississippi~50K1.01×
27Alaska~10K1.01×
28Arizona~100K1.00×
29Georgia~200K0.99×
30Virginia~100K0.99×
31Illinois~200K0.98×
32Tennessee~100K0.98×
33Oregon~70K0.97×
34Connecticut~60K0.97×
35Louisiana~70K0.96×
36New Hampshire~20K0.96×
37New Mexico~30K0.95×
38Washington~100K0.94×
39West Virginia~30K0.94×
40Nevada~50K0.93×
41Florida~400K0.91×
42California~600K0.88×
43Vermont~9K0.88×
44Maine~20K0.87×
45Massachusetts~100K0.86×
46New York~300K0.81×
47Rhode Island~20K0.81×
48Maryland~80K0.80×
49Delaware~10K0.80×
50Hawaii~20K0.71×
Fig. 06

Affinity by region

Affinity by region — PUP, United States
0.71×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PUP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PUP audience
#·InterestCategoryAffinity×
01Merci (company)Food & Beverages249.35×
02Dead KennedysMusic & Radio47.56×
03Bon IverMusic & Radio37.75×
04YellowcardMusic & Radio37.22×
05FugaziMusic & Radio34.77×
06The RunawaysMusic & Radio30.52×
07Jimmy Eat WorldMusic & Radio29.09×
08Good CharlotteMusic & Radio25.97×
09Elle MacphersonFashion & Accessoires24.36×
10Bayer 04 LeverkusenSports22.46×
11The HivesMusic & Radio21.21×
12DeftonesMusic & Radio16.13×
13Foo FightersMusic & Radio13.25×
14Hayley WilliamsMusic & Radio12.92×
15Bob DylanMusic & Radio7.49×
16Goth subcultureFashion & Accessoires6.53×
17Graphic novelLiterature6.32×
18RedditInternet & Social Media2.63×
19Horror moviesMovies & TV2.32×
20Alcoholic beveragesFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PUP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PUP audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.74×
IndulgenceJOY1.48×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PUP audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.70×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PUP have in United States?

PUP has an estimated audience of 6,317,649 people in United States, concentrated in California and Texas.

02

What is the gender split and age of PUP fans?

39.4% of PUP fans are female, 60.6% are male, with an average age of 34.5 years.

03

Which brands do PUP fans like most?

PUP fans show strongest brand affinity for Merci (company) (249.35×), Bon Iver (37.75×), and Fugazi (34.77×) over the country average.

04

Where do PUP fans live in United States?

PUP fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do PUP fans also like?

Beyond PUP itself, the audience over-indexes on Bon Iver (37.75×), Fugazi (34.77×), Dead Kennedys (47.56×), and The Hives (21.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in United States

See PUP audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PUP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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