A data profile of the people who buy, follow and care about Yellowcard in United States — modelled from more than twelve digital signal sources. Yellowcard has an estimated audience of 360,227 people in United States.
The average Yellowcard fan in United States is 32.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include shoyoroll, PUP, Elliot Smith, with strongest over-indexing on shoyoroll (3149.57× the country average).
Demographically, the Yellowcard audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Yellowcard fan in United States is balanced, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for shoyoroll.
The key figures that characterise the Yellowcard profile in United States.
49.2% are female, 50.8% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 32.7 |
| Estimated audience size | 360,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 7% |
Where the Yellowcard audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~5K | 1.90× | |
| 02 | New Hampshire | ~2K | 1.75× | |
| 03 | Nebraska | ~3K | 1.70× | |
| 04 | Nevada | ~5K | 1.59× | |
| 05 | Idaho | ~2K | 1.31× | |
| 06 | Florida | ~30K | 1.27× | |
| 07 | Colorado | ~6K | 1.26× | |
| 08 | Washington | ~8K | 1.25× | |
| 09 | Arizona | ~8K | 1.24× | |
| 10 | Oregon | ~4K | 1.23× | |
| 11 | Pennsylvania | ~10K | 1.19× | |
| 12 | Massachusetts | ~7K | 1.19× | |
| 13 | New Jersey | ~10K | 1.18× | |
| 14 | Connecticut | ~3K | 1.09× | |
| 15 | Wisconsin | ~5K | 1.08× | |
| 16 | New Mexico | ~2K | 1.08× | |
| 17 | Michigan | ~9K | 1.07× | |
| 18 | California | ~40K | 1.04× | |
| 19 | Illinois | ~10K | 1.04× | |
| 20 | Ohio | ~10K | 1.04× | |
| 21 | Arkansas | ~3K | 1.00× | |
| 22 | Virginia | ~8K | 0.99× | |
| 23 | Indiana | ~6K | 0.99× | |
| 24 | Rhode Island | <1K | 0.98× | |
| 25 | Washington, District of Columbia | <1K | 0.98× | |
| 26 | North Carolina | ~9K | 0.97× | |
| 27 | Missouri | ~5K | 0.97× | |
| 28 | Tennessee | ~6K | 0.96× | |
| 29 | Maryland | ~5K | 0.94× | |
| 30 | Oklahoma | ~3K | 0.94× | |
| 31 | Iowa | ~2K | 0.93× | |
| 32 | Georgia | ~9K | 0.91× | |
| 33 | Vermont | <1K | 0.91× | |
| 34 | Maine | ~1K | 0.90× | |
| 35 | New York | ~20K | 0.89× | |
| 36 | Kentucky | ~3K | 0.88× | |
| 37 | Kansas | ~2K | 0.88× | |
| 38 | Delaware | <1K | 0.88× | |
| 39 | South Carolina | ~4K | 0.87× | |
| 40 | Texas | ~20K | 0.86× | |
| 41 | Alaska | <1K | 0.86× | |
| 42 | Montana | <1K | 0.85× | |
| 43 | North Dakota | <1K | 0.85× | |
| 44 | South Dakota | <1K | 0.84× | |
| 45 | Minnesota | ~4K | 0.83× | |
| 46 | West Virginia | ~1K | 0.83× | |
| 47 | Alabama | ~3K | 0.77× | |
| 48 | Hawaii | ~1K | 0.76× | |
| 49 | Mississippi | ~2K | 0.72× | |
| 50 | Louisiana | ~3K | 0.65× |
The strongest cross-interests of the Yellowcard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | shoyoroll | Sports | 3149.57× | ||
| 02 | Elliot Smith | Music & Radio | 96.99× | ||
| 03 | Gym Class Heroes | Music & Radio | 90.29× | ||
| 04 | Say Anything (band) | Music & Radio | 88.51× | ||
| 05 | Girls on the Run | NGO / Political Party | 77.24× | ||
| 06 | Boys Like Girls | Music & Radio | 76.67× | ||
| 07 | AFI (band) | Music & Radio | 66.60× | ||
| 08 | Jimmy Eat World | Music & Radio | 62.28× | ||
| 09 | Good Charlotte | Music & Radio | 59.18× | ||
| 10 | Piebald | Music & Radio | 58.20× | ||
| 11 | Bayside (band) | Music & Radio | 48.86× | ||
| 12 | Belmont | Music & Radio | 48.17× | ||
| 13 | PUP | Music & Radio | 37.22× | ||
| 14 | Palisades | Music & Radio | 36.87× | ||
| 15 | Gerard Way | Music & Radio | 32.02× | ||
| 16 | Sharks | Music & Radio | 23.84× | ||
| 17 | Citizen | Music & Radio | 23.71× | ||
| 18 | Therapy? | Music & Radio | 17.86× | ||
| 19 | Cardinals | Music & Radio | 12.89× | ||
| 20 | Casey | Music & Radio | 7.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.08× | |
| Mindfulness | BALANCE | 1.24× | |
| Pet Ownership | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Yellowcard has an estimated audience of 360,227 people in United States, concentrated in California and Florida.
49.2% of Yellowcard fans are female, 50.8% are male, with an average age of 32.7 years.
Yellowcard fans show strongest brand affinity for shoyoroll (3149.57×), PUP (37.22×), and Elliot Smith (96.99×) over the country average.
Yellowcard fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Yellowcard itself, the audience over-indexes on PUP (37.22×), Elliot Smith (96.99×), Say Anything (band) (88.51×), and Sharks (23.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Yellowcard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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