A data profile of the people who buy, follow and care about Piebald in United States — modelled from more than twelve digital signal sources. Piebald has an estimated audience of 532,245 people in United States.
The average Piebald fan in United States is 38.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include JACOBS, Chuck Norris, Weezer, with strongest over-indexing on JACOBS (111.06× the country average).
Demographically, the Piebald audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Piebald fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for JACOBS.
The key figures that characterise the Piebald profile in United States.
37.5% are female, 62.5% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 38.4 |
| Estimated audience size | 532,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Piebald audience comes from United States.
| Country | Share |
|---|---|
| United States | 63.7% |
| United Kingdom | 11.7% |
| Canada | 3.6% |
Where the Piebald audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~3K | 1.34× | |
| 02 | Oregon | ~9K | 1.26× | |
| 03 | Montana | ~2K | 1.19× | |
| 04 | West Virginia | ~3K | 1.17× | |
| 05 | Vermont | ~1K | 1.17× | |
| 06 | Arkansas | ~6K | 1.15× | |
| 07 | Alaska | ~1K | 1.13× | |
| 08 | Wisconsin | ~10K | 1.12× | |
| 09 | Kentucky | ~8K | 1.12× | |
| 10 | Oklahoma | ~7K | 1.11× | |
| 11 | Kansas | ~5K | 1.11× | |
| 12 | New Hampshire | ~3K | 1.11× | |
| 13 | Pennsylvania | ~20K | 1.09× | |
| 14 | Washington | ~10K | 1.09× | |
| 15 | Alabama | ~9K | 1.06× | |
| 16 | Tennessee | ~10K | 1.05× | |
| 17 | Missouri | ~10K | 1.05× | |
| 18 | Idaho | ~3K | 1.05× | |
| 19 | Minnesota | ~9K | 1.03× | |
| 20 | North Dakota | ~1K | 1.03× | |
| 21 | Indiana | ~10K | 1.02× | |
| 22 | North Carolina | ~20K | 1.01× | |
| 23 | Massachusetts | ~10K | 1.01× | |
| 24 | Mississippi | ~5K | 1.01× | |
| 25 | Iowa | ~5K | 1.01× | |
| 26 | South Dakota | ~1K | 1.00× | |
| 27 | Louisiana | ~8K | 0.99× | |
| 28 | Nebraska | ~3K | 0.99× | |
| 29 | Rhode Island | ~2K | 0.98× | |
| 30 | Michigan | ~10K | 0.97× | |
| 31 | Colorado | ~9K | 0.97× | |
| 32 | Virginia | ~10K | 0.96× | |
| 33 | Ohio | ~20K | 0.95× | |
| 34 | South Carolina | ~8K | 0.95× | |
| 35 | New Mexico | ~3K | 0.93× | |
| 36 | Delaware | ~2K | 0.93× | |
| 37 | Maryland | ~9K | 0.91× | |
| 38 | Utah | ~5K | 0.91× | |
| 39 | Connecticut | ~5K | 0.90× | |
| 40 | Georgia | ~20K | 0.88× | |
| 41 | Hawaii | ~2K | 0.87× | |
| 42 | Washington, District of Columbia | ~2K | 0.86× | |
| 43 | Illinois | ~20K | 0.78× | |
| 44 | Texas | ~40K | 0.77× | |
| 45 | Arizona | ~9K | 0.74× | |
| 46 | New York | ~20K | 0.73× | |
| 47 | Nevada | ~4K | 0.73× | |
| 48 | New Jersey | ~10K | 0.72× | |
| 49 | Florida | ~30K | 0.70× | |
| 50 | California | ~40K | 0.65× |
The strongest cross-interests of the Piebald audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JACOBS | Food & Beverages | 111.06× | ||
| 02 | Yellowcard | Music & Radio | 58.20× | ||
| 03 | Dead Kennedys | Music & Radio | 52.38× | ||
| 04 | Jimmy Eat World | Music & Radio | 51.36× | ||
| 05 | Good Charlotte | Music & Radio | 40.47× | ||
| 06 | Weezer | Music & Radio | 33.53× | ||
| 07 | Bowling for Soup | Music & Radio | 33.32× | ||
| 08 | Nick Cave | Music & Radio | 29.65× | ||
| 09 | The Kills | Music & Radio | 28.98× | ||
| 10 | Modest Mouse | Music & Radio | 26.51× | ||
| 11 | Emmylou Harris | Music & Radio | 24.86× | ||
| 12 | Sour Patch Kids | Food & Beverages | 16.00× | ||
| 13 | Deftones | Music & Radio | 15.61× | ||
| 14 | Kate Bush | Music & Radio | 14.82× | ||
| 15 | Hayley Williams | Music & Radio | 13.06× | ||
| 16 | Kurt Cobain | Music & Radio | 11.73× | ||
| 17 | Chuck Norris | Movies & TV | 10.71× | ||
| 18 | Ozzy Osbourne | Music & Radio | 6.46× | ||
| 19 | Ticketmaster | Travel & Leisure | 3.38× | ||
| 20 | Beetlejuice | Movies & TV | 3.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.15× | |
| Urban Lifestyle | OPEN | 1.43× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| DIY Mentality | THRILL | 0.80× | |
| Pet Ownership | JOY | 0.83× |
Piebald has an estimated audience of 532,245 people in United States, concentrated in California and Texas.
37.5% of Piebald fans are female, 62.5% are male, with an average age of 38.4 years.
Piebald fans show strongest brand affinity for JACOBS (111.06×), Chuck Norris (10.71×), and Weezer (33.53×) over the country average.
Piebald fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Piebald itself, the audience over-indexes on Chuck Norris (10.71×), Weezer (33.53×), Jimmy Eat World (51.36×), and Good Charlotte (40.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Piebald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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