Piebald Audience in United States
Piebald has an estimated audience of 280,377 people in United States. 44.9% are female, 55.1% are male, average age 37.0. Top brand affinities: JACOBS, Björk, Jimmy Eat World, Good Charlotte, Yellowcard.
Top brand affinities include JACOBS, Björk, Jimmy Eat World, with strongest over-indexing on JACOBS (110.06× the country average). Demographically, the Piebald audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Piebald fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 37.0 |
| Estimated audience size | 280,377 |
Audience persona
The typical Piebald fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for JACOBS.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACOBS | 110.06× | Food & Beverages |
| Björk | 31.34× | Music & Radio |
| Jimmy Eat World | 53.74× | Music & Radio |
| Good Charlotte | 42.37× | Music & Radio |
| Yellowcard | 65.71× | Music & Radio |
| Hayley Williams | 17.53× | Music & Radio |
| The Clash | 42.89× | Music & Radio |
| Chuck Norris | 6.11× | Movies & TV |
| Massive Attack | 30.53× | Music & Radio |
| Dead Kennedys | 46.71× | Music & Radio |
| Planet Fitness | 3.31× | Sports |
| The Kills | 27.6× | Music & Radio |
| Nick Cave | 29.51× | Music & Radio |
| Tech N9ne | 30.36× | Music & Radio |
| Horoscope | 6.31× | Health |
| Blended whiskey | 8.44× | Food & Beverages |
| Glam rock | 13.92× | Music & Radio |
| Indianapolis Motor Speedway | 9.09× | Sports |
| Kate Bush | 15.6× | Music & Radio |
| Bowling for Soup | 31.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.98 |
| Risk Appetite | THRILL | 1.75 |
| Luxury Orientation | PREMIUM | 1.58 |
| Early Adopter Mentality | POWER | 1.41 |
| Extroversion | THRILL | 1.37 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.2% |
| United Kingdom | 9.5% |
| Canada | 5.0% |
See Piebald audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Piebald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.