JACOBS Audience in United States

JACOBS logo

JACOBS has an estimated audience of 625,381 people in United States. 55.6% are female, 44.4% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Hot Rod Circuit, Piebald, ACCA, The Green Mile, Design Within Reach.

The average JACOBS fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hot Rod Circuit, Piebald, ACCA, with strongest over-indexing on Hot Rod Circuit (750× the country average). Demographically, the JACOBS audience skews more female with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of JACOBS fans

Demographic split for JACOBS audience in United States
MetricValue
Female55.6%
Male44.4%
Average age32.3
Estimated audience size625,381

Audience persona

The typical JACOBS fan in United States is more female, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hot Rod Circuit.

Top regions in United States

Top regions ranked by reach for JACOBS in United States
RegionReachAffinity
California85,7151.25×
Texas79,7951.48×
Florida50,5831.19×
New York41,3691.18×
Pennsylvania24,3451.16×
Georgia23,3111.21×
Illinois21,7881.05×
North Carolina20,8761.11×
Virginia20,7491.36×
Ohio17,8230.93×
Washington16,7711.34×
New Jersey16,5661.04×
Colorado14,4211.46×
Michigan14,2320.87×
Arizona13,2161.04×
Maryland13,0821.22×
Tennessee12,9601.03×
Massachusetts11,8930.97×
Indiana10,8380.95×
Missouri9,5510.95×
South Carolina9,5241.01×
Alabama9,5211.09×
Oregon9,1661.28×
Louisiana8,6561.07×
Wisconsin8,3180.88×
Kentucky6,9110.88×
Oklahoma6,2380.9×
Minnesota6,0540.68×
Connecticut5,8140.93×
Arkansas5,6271.09×
Nevada5,0410.83×
Mississippi4,9240.96×
Utah4,8650.87×
Kansas4,7850.97×
Idaho3,9151.25×
Iowa3,7860.73×
New Mexico3,4041.09×
Washington, District of Columbia3,2991.76×
Nebraska2,8530.91×
Hawaii2,6220.98×
West Virginia2,2820.78×
New Hampshire1,9230.78×
Maine1,5650.7×
Rhode Island1,5380.77×
Delaware1,4120.82×
Montana1,2910.74×
Alaska1,2810.96×
South Dakota1,1230.78×
North Dakota8610.67×
Vermont6640.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JACOBS audience
BrandAffinityCategory
Hot Rod Circuit750×Music & Radio
Piebald111.06×Music & Radio
ACCA163.16×Business & Career
The Green Mile44.99×Movies & TV
Design Within Reach61.01×Shopping
Powell's Books83.92×Shopping
Gourmet Cafe128.44×
The Wonderful Wizard of Oz56.61×Movies & TV
Bechtel82.12×Business & Career
Cafe Barista lovers96.54×
Barako Bull Energy460.26×Sports
Club Libertad103.1×Sports
Wild Blueberries69.72×Food & Beverages
Derrick Jaxn76.96×Literature
coffee shop22.14×Food & Beverages
Mr. Bean (animated TV series)22.23×Movies & TV
Coffee lovers21.71×Food & Beverages
Highpoint Shopping Centre31.58×Shopping
munchkin39.64×Games
Beanie Babies29.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JACOBS audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Luxury OrientationPREMIUM1.53
SpiritualityBALANCE1.12
TravellingTHRILL1.12
Pet OwnershipJOY1.11
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for JACOBS
CountryShare
United States22.3%
Germany14.5%
Brazil9.4%

See JACOBS audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does JACOBS have in United States?

JACOBS has an estimated audience of 625,381 people in United States, concentrated in California and Texas.

What is the gender split and age of JACOBS fans?

55.6% of JACOBS fans are female, 44.4% are male, with an average age of 32.3 years.

Which brands do JACOBS fans like most?

JACOBS fans show strongest brand affinity for Hot Rod Circuit (750×), Piebald (111.06×), and ACCA (163.16×) over the country average.

Where do JACOBS fans live in United States?

JACOBS fans in United States are most concentrated in California (reach 85,715), Texas (reach 79,795), and Florida (reach 50,583). These three regions account for the largest share of the active audience.

What other brands do JACOBS fans also like?

Beyond JACOBS itself, the audience over-indexes on Piebald (111.06×), ACCA (163.16×), The Green Mile (44.99×), and Design Within Reach (61.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JACOBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.