Rascasse Audience Intelligence

JACOBS Target Market in United States

A data profile of the people who buy, follow and care about JACOBS in United States — modelled from more than twelve digital signal sources. JACOBS has an estimated audience of 609,833 people in United States.

#9among Coffee in United States#3355among Brand in United States#1759in Food & Beverages

The average JACOBS fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hot Rod Circuit, Piebald, The Green Mile, with strongest over-indexing on Hot Rod Circuit (750× the country average).

Demographically, the JACOBS audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JACOBS fan in United States is more female, around 32.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hot Rod Circuit.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JACOBS profile in United States.

Audience size
610K
in United States
Gender
55.6%♀
44.4% male
Age
32.3
average years
Country rank
#32492
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JACOBS

55.6% are female, 44.4% are male, average age 32.3.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for JACOBS audience in United States
MetricValue
Female55.6%
Male44.4%
Average age32.3
Estimated audience size609,833
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the JACOBS audience in United States
Age bracketShare%
16-1942%
20-2918%
30-3915%
40-4914%
50+11%
Fig. 04

Worldwide distribution

21.5%

of the worldwide JACOBS audience comes from United States.

Worldwide audience distribution share by country for JACOBS
CountryShare
United States21.5%
Germany14.2%
Brazil9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JACOBS audience in United States is strongest.

Fig. 05

Top regions by affinity

JACOBS customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.50×
02Texas~70K1.39×
03Colorado~10K1.34×
04Washington~20K1.33×
05Virginia~20K1.26×
06Louisiana~10K1.26×
07Idaho~4K1.26×
08California~80K1.21×
09South Carolina~10K1.21×
10Oregon~9K1.19×
11Pennsylvania~20K1.16×
12Georgia~20K1.15×
13Maryland~10K1.15×
14Florida~50K1.12×
15Alaska~1K1.11×
16North Carolina~20K1.10×
17New Mexico~3K1.10×
18New York~40K1.08×
19Arkansas~5K1.06×
20Alabama~9K1.05×
21Arizona~10K1.03×
22Tennessee~10K1.03×
23Hawaii~3K1.03×
24New Jersey~20K1.02×
25Illinois~20K0.99×
26Missouri~10K0.99×
27Indiana~10K0.98×
28Mississippi~5K0.98×
29Kansas~5K0.96×
30Wisconsin~9K0.95×
31Massachusetts~10K0.94×
32Utah~5K0.94×
33Kentucky~7K0.93×
34Nebraska~3K0.93×
35South Dakota~1K0.93×
36Delaware~2K0.92×
37Ohio~20K0.91×
38Oklahoma~6K0.90×
39Connecticut~6K0.89×
40Michigan~10K0.85×
41Nevada~5K0.84×
42West Virginia~2K0.83×
43New Hampshire~2K0.82×
44Rhode Island~2K0.81×
45North Dakota~1K0.80×
46Montana~1K0.79×
47Iowa~4K0.75×
48Maine~2K0.74×
49Vermont<1K0.73×
50Minnesota~6K0.67×
Fig. 06

Affinity by region

Affinity by region — JACOBS, United States
0.67×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JACOBS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JACOBS audience
#·InterestCategoryAffinity×
01Hot Rod CircuitMusic & Radio750.00×
02Barako Bull EnergySports460.26×
03ACCABusiness & Career163.16×
04Gourmet CafeTopic128.44×
05PiebaldMusic & Radio111.06×
06Club LibertadSports103.10×
07Cafe Barista loversTopic96.54×
08Powell's BooksShopping83.92×
09BechtelBusiness & Career82.12×
10Derrick JaxnLiterature76.96×
11Wild BlueberriesFood & Beverages69.72×
12Design Within ReachShopping61.01×
13The Wonderful Wizard of OzMovies & TV56.61×
14The Green MileMovies & TV44.99×
15munchkinGames39.64×
16Highpoint Shopping CentreShopping31.58×
17Beanie BabiesMovies & TV29.80×
18Mr. Bean (animated TV series)Movies & TV22.23×
19coffee shopFood & Beverages22.14×
20Coffee loversFood & Beverages21.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JACOBS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JACOBS audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.18×
Career OrientationPOWER2.00×
SpiritualityBALANCE1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JACOBS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.45×
Social Media UsageJOY0.50×
PatriotismCONSERVATISM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JACOBS's target market in United States?

JACOBS's target market in United States covers an estimated 609,833 people, concentrated in California and Texas.

02

What is the gender split and age of JACOBS customers?

55.6% of the JACOBS audience are female, 44.4% are male, with an average age of 32.3 years.

03

Which brands do JACOBS fans like most?

JACOBS fans show strongest brand affinity for Hot Rod Circuit (750×), Piebald (111.06×), and The Green Mile (44.99×) over the country average.

04

Where do JACOBS fans live in United States?

JACOBS fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do JACOBS fans also like?

Beyond JACOBS itself, the audience over-indexes on Piebald (111.06×), The Green Mile (44.99×), ACCA (163.16×), and Design Within Reach (61.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for JACOBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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