Wild Blueberries Audience in United States

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Wild Blueberries has an estimated audience of 325,021 people in United States. 59.6% are female, 40.4% are male, average age 31.1. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Mathcore, Alaska, Layne Staley, Vocal harmony.

The average Wild Blueberries fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Mathcore, Alaska, with strongest over-indexing on Historic site (13.87× the country average). Demographically, the Wild Blueberries audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Wild Blueberries fans

Demographic split for Wild Blueberries audience in United States
MetricValue
Female59.6%
Male40.4%
Average age31.1
Estimated audience size325,021

Audience persona

The typical Wild Blueberries fan in United States is more female, around 31.1 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Wild Blueberries in United States
RegionReachAffinity
California32,9240.92×
Florida21,3920.97×
Texas21,1690.76×
New York18,5491.02×
Washington11,2991.73×
Michigan10,7541.27×
Pennsylvania10,3470.95×
Georgia10,1081.01×
Illinois10,0500.93×
North Carolina9,5600.98×
New Jersey8,6381.04×
Ohio8,3370.83×
Virginia7,5350.95×
Massachusetts7,3001.14×
Wisconsin5,6711.16×
Minnesota5,5801.2×
Tennessee5,2870.81×
Arizona5,0930.77×
Oregon4,9081.32×
Colorado4,8610.95×
Indiana4,7490.8×
Maryland4,6470.83×
Alabama4,3610.96×
South Carolina4,2320.87×
Connecticut3,7321.14×
Maine3,7283.2×
Missouri3,5630.68×
Louisiana3,3460.8×
Kentucky3,2180.79×
Oklahoma2,7350.76×
Utah2,6830.92×
Arkansas2,5840.96×
Mississippi2,3610.88×
Nevada2,1240.68×
Idaho1,9821.22×
Iowa1,8330.68×
New Hampshire1,7921.4×
Kansas1,5910.62×
Montana1,4251.58×
Alaska1,4092.03×
West Virginia1,2990.86×
Hawaii1,0460.75×
Nebraska9800.6×
New Mexico8840.54×
Rhode Island8540.83×
Delaware7040.79×
Washington, District of Columbia6390.65×
Vermont5971.05×
Wyoming5711.19×
South Dakota4850.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wild Blueberries audience
BrandAffinityCategory
Historic site13.87×Arts & Culture
Mathcore16.91×Music & Radio
Alaska3.52×Travel & Leisure
Layne Staley12.49×Music & Radio
Vocal harmony7.68×Music & Radio
Guitarist (magazine)18.96×Music & Radio
Whataburger2.72×Food & Beverages
Fairmont Mayakoba, Riviera Maya103.27×Travel & Leisure
Pillow3.23×Home & Garden
Fairy godmother10.6×Literature
Collectable2.19×Kids & Family
Grinch5.43×Movies & TV
Elsword20×Games
Mount Kilimanjaro20×Travel & Leisure
Goop5.92×Internet & Social Media
JDSU3.33×Business & Career
Staycation3.27×Home & Garden
Jingoism2.1×Politics & Society
Governor of Michigan7.14×Politics & Society
Hipster9.19×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wild Blueberries audience
TraitClusterScore
SustainabilityBALANCE3.59
Convenience OrientationPREMIUM2.79
Community OrientationOPEN2.68
PatriotismCONSERVATISM2.66
Family OrientationCONSERVATISM2.51
SpiritualityBALANCE2.41

Worldwide distribution

Worldwide audience distribution share by country for Wild Blueberries
CountryShare
United States67.6%
United Kingdom9.9%
Canada7.7%

See Wild Blueberries audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wild Blueberries have in United States?

Wild Blueberries has an estimated audience of 325,021 people in United States, concentrated in California and Florida.

What is the gender split and age of Wild Blueberries fans?

59.6% of Wild Blueberries fans are female, 40.4% are male, with an average age of 31.1 years.

Which brands do Wild Blueberries fans like most?

Wild Blueberries fans show strongest brand affinity for Historic site (13.87×), Mathcore (16.91×), and Alaska (3.52×) over the country average.

Where do Wild Blueberries fans live in United States?

Wild Blueberries fans in United States are most concentrated in California (reach 32,924), Florida (reach 21,392), and Texas (reach 21,169). These three regions account for the largest share of the active audience.

What other brands do Wild Blueberries fans also like?

Beyond Wild Blueberries itself, the audience over-indexes on Mathcore (16.91×), Alaska (3.52×), Layne Staley (12.49×), and Vocal harmony (7.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Blueberries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.