Rascasse Audience Intelligence

Wild Blueberries Target Market in United States

A data profile of the people who buy, follow and care about Wild Blueberries in United States — modelled from more than twelve digital signal sources. Wild Blueberries has an estimated audience of 333,923 people in United States.

#4730among Brand in United States#2378in Food & Beverages

The average Wild Blueberries fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, JACOBS, with strongest over-indexing on Sustainable energy (15.67× the country average).

Demographically, the Wild Blueberries audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild Blueberries fan in United States is more female, around 31.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild Blueberries profile in United States.

Audience size
334K
in United States
Gender
59.6%♀
40.4% male
Age
31.1
average years
Country rank
#45743
Brand in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wild Blueberries

59.6% are female, 40.4% are male, average age 31.1.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Wild Blueberries audience in United States
MetricValue
Female59.6%
Male40.4%
Average age31.1
Estimated audience size333,923
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Wild Blueberries audience in United States
Age bracketShare%
16-1945%
20-2919%
30-3914%
40-4912%
50+9%
Fig. 04

Worldwide distribution

65.9%

of the worldwide Wild Blueberries audience comes from United States.

Worldwide audience distribution share by country for Wild Blueberries
CountryShare
United States65.9%
United Kingdom9.5%
Canada7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild Blueberries audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild Blueberries customers by region in United States
#RegionReachAffinity×
01Maine~3K2.94×
02Washington~10K1.57×
03Alaska~1K1.50×
04Montana~1K1.35×
05New Hampshire~2K1.26×
06Oregon~4K1.20×
07Michigan~10K1.18×
08Minnesota~5K1.13×
09Idaho~2K1.13×
10Massachusetts~7K1.09×
11Wisconsin~5K1.07×
12Connecticut~3K1.05×
13Vermont<1K1.04×
14New Jersey~8K1.02×
15Illinois~10K0.96×
16Arkansas~3K0.96×
17Pennsylvania~10K0.95×
18Rhode Island<1K0.95×
19North Dakota<1K0.95×
20Georgia~9K0.94×
21Virginia~7K0.94×
22West Virginia~1K0.94×
23New York~20K0.93×
24Utah~3K0.93×
25Delaware<1K0.93×
26California~30K0.92×
27North Carolina~9K0.92×
28South Dakota<1K0.92×
29Mississippi~2K0.91×
30Hawaii~1K0.91×
31Alabama~4K0.90×
32Florida~20K0.89×
33Colorado~5K0.89×
34Maryland~5K0.88×
35South Carolina~4K0.87×
36Oklahoma~3K0.86×
37Iowa~2K0.86×
38Tennessee~6K0.85×
39Indiana~5K0.85×
40Ohio~8K0.83×
41Louisiana~3K0.83×
42Nebraska~1K0.83×
43Washington, District of Columbia<1K0.83×
44Kentucky~3K0.82×
45Arizona~5K0.81×
46Missouri~4K0.81×
47Nevada~3K0.81×
48Kansas~2K0.79×
49New Mexico~1K0.79×
50Texas~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Wild Blueberries, United States
0.78×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild Blueberries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild Blueberries audience
#·InterestCategoryAffinity×
01JACOBSFood & Beverages69.72×
02HomeopathyHealth19.62×
03ExxonMobilCars & Mobility18.36×
04AsurionBusiness & Career18.31×
05Elderly careHealth17.60×
06Sustainable energyHome & Garden15.67×
07Baking powderFood & Beverages15.51×
08Renewable energyBusiness & Career11.09×
09Garden centreHome & Garden10.21×
10QVCMovies & TV8.84×
11FertilizerHome & Garden8.43×
12Weather forecastingHome & Garden8.03×
13Microwave ovenHome & Garden7.23×
14FedExBusiness & Career7.03×
15The Cheesecake FactoryFood & Beverages6.99×
16Mineral waterFood & Beverages6.98×
17Non-alcoholic beverageFood & Beverages6.49×
18HypermarketShopping6.10×
19Discount storesShopping4.76×
20PinterestInternet & Social Media2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild Blueberries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild Blueberries audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.57×
Family OrientationCONSERVATISM4.33×
Convenience OrientationPREMIUM3.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild Blueberries audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Early Adopter MentalityPOWER0.77×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wild Blueberries's target market in United States?

Wild Blueberries's target market in United States covers an estimated 333,923 people, concentrated in California and Texas.

02

What is the gender split and age of Wild Blueberries customers?

59.6% of the Wild Blueberries audience are female, 40.4% are male, with an average age of 31.1 years.

03

Which brands do Wild Blueberries fans like most?

Wild Blueberries fans show strongest brand affinity for Sustainable energy (15.67×), Renewable energy (11.09×), and JACOBS (69.72×) over the country average.

04

Where do Wild Blueberries fans live in United States?

Wild Blueberries fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wild Blueberries fans also like?

Beyond Wild Blueberries itself, the audience over-indexes on Renewable energy (11.09×), JACOBS (69.72×), FedEx (7.03×), and QVC (8.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wild Blueberries audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Blueberries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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