Rascasse Audience Intelligence

Fertilizer Audience in United States

A data profile of the people who buy, follow and care about Fertilizer in United States — modelled from more than twelve digital signal sources. Fertilizer has an estimated audience of 10,146,787 people in United States.

#2258among Topic in United States#248in Home & Garden

The average Fertilizer fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Insecticide, Intensive farming, Lindsey Graham, with strongest over-indexing on Insecticide (26.15× the country average).

Demographically, the Fertilizer audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fertilizer fan in United States is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Insecticide.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fertilizer profile in United States.

Audience size
10.1M
in United States
Gender
39.1%♀
60.9% male
Age
43.1
average years
Country rank
#3521
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fertilizer fans

39.1% are female, 60.9% are male, average age 43.1.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Fertilizer audience in United States
MetricValue
Female39.1%
Male60.9%
Average age43.1
Estimated audience size10,146,787
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Fertilizer audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Fertilizer audience comes from United States.

Worldwide audience distribution share by country for Fertilizer
CountryShare
United States16.1%
Brazil7.4%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fertilizer audience in United States is strongest.

Fig. 05

Top regions by affinity

Fertilizer fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~70K1.41×
02Georgia~400K1.22×
03Idaho~60K1.22×
04Iowa~100K1.20×
05Kansas~100K1.20×
06Texas~1M1.19×
07South Dakota~30K1.19×
08North Dakota~20K1.19×
09North Carolina~400K1.18×
10Michigan~300K1.18×
11Oklahoma~100K1.17×
12South Carolina~200K1.15×
13Minnesota~200K1.14×
14Alabama~200K1.12×
15Missouri~200K1.11×
16Arkansas~90K1.11×
17Mississippi~90K1.10×
18Montana~30K1.08×
19Indiana~200K1.07×
20Wisconsin~200K1.07×
21Illinois~400K1.06×
22Kentucky~100K1.04×
23Florida~700K1.03×
24Washington~200K1.03×
25Oregon~100K1.02×
26Virginia~200K1.01×
27Louisiana~100K1.01×
28Ohio~300K0.99×
29Hawaii~40K0.99×
30California~1M0.97×
31Tennessee~200K0.96×
32West Virginia~50K0.96×
33Utah~90K0.94×
34Connecticut~90K0.92×
35Colorado~100K0.89×
36New Hampshire~40K0.89×
37Maine~30K0.88×
38Delaware~20K0.88×
39Vermont~20K0.87×
40Maryland~100K0.85×
41New Mexico~40K0.85×
42Pennsylvania~300K0.84×
43Rhode Island~30K0.84×
44New Jersey~200K0.83×
45Massachusetts~200K0.82×
46Alaska~20K0.81×
47New York~400K0.76×
48Arizona~100K0.71×
49Washington, District of Columbia~20K0.68×
50Nevada~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Fertilizer, United States
0.65×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fertilizer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fertilizer audience
#·InterestCategoryAffinity×
01Idaho State UniversityBusiness & Career31.69×
02InsecticideHome & Garden26.15×
03Intensive farmingFood & Beverages19.30×
04AgronomyHome & Garden7.49×
05Dairy cattlePets & Animals5.85×
06GardenerHome & Garden5.83×
07Lawn mowerHome & Garden5.71×
08Dairy farmingFood & Beverages5.61×
09Tractor Supply CompanyShopping4.03×
10Nancy MacePolitics & Society3.69×
11DrillHome & Garden3.65×
12LawnHome & Garden3.63×
13Lindsey GrahamPolitics & Society3.38×
14TasteFashion & Accessoires3.32×
15Melania TrumpPolitics & Society2.67×
16WaterFood & Beverages2.47×
17Mitch McConnellPolitics & Society2.13×
18TexasTravel & Leisure2.13×
19NatureHome & Garden1.85×
20U.S. stateTravel & Leisure1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fertilizer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fertilizer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.02×
Community OrientationOPEN1.69×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fertilizer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Luxury OrientationPREMIUM0.91×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fertilizer have in United States?

Fertilizer has an estimated audience of 10,146,787 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fertilizer fans?

39.1% of Fertilizer fans are female, 60.9% are male, with an average age of 43.1 years.

03

Which brands do Fertilizer fans like most?

Fertilizer fans show strongest brand affinity for Insecticide (26.15×), Intensive farming (19.3×), and Lindsey Graham (3.38×) over the country average.

04

Where do Fertilizer fans live in United States?

Fertilizer fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Fertilizer fans also like?

Beyond Fertilizer itself, the audience over-indexes on Intensive farming (19.3×), Lindsey Graham (3.38×), Lawn mower (5.71×), and Agronomy (7.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fertilizer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fertilizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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