Fertilizer Audience in United States

Fertilizer logo

Fertilizer has an estimated audience of 10,146,787 people in United States. 39.1% are female, 60.9% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Insecticide, Intensive farming, Lawn mower, Agronomy, Water.

The average Fertilizer fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Insecticide, Intensive farming, Lawn mower, with strongest over-indexing on Insecticide (26.15× the country average). Demographically, the Fertilizer audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Fertilizer fans

Demographic split for Fertilizer audience in United States
MetricValue
Female39.1%
Male60.9%
Average age43.1
Estimated audience size10,146,787

Audience persona

The typical Fertilizer fan in United States is more male, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Insecticide.

Top regions in United States

Top regions ranked by reach for Fertilizer in United States
RegionReachAffinity
California1,093,1600.98×
Texas998,7351.14×
Florida764,0951.11×
New York445,3850.79×
Illinois393,6191.16×
North Carolina375,9381.23×
Georgia362,9121.16×
Michigan343,8041.3×
Ohio320,5671.03×
Pennsylvania281,5190.82×
Virginia232,6570.94×
Washington224,5561.1×
New Jersey219,5980.85×
Tennessee200,7250.99×
Indiana195,6601.06×
Missouri189,7521.16×
South Carolina185,6881.22×
Minnesota173,8181.2×
Alabama166,2381.17×
Wisconsin164,2911.08×
Massachusetts164,2500.82×
Maryland148,5700.85×
Arizona145,2010.7×
Colorado144,9460.91×
Oklahoma139,0821.23×
Kentucky127,3281×
Louisiana126,4150.97×
Oregon118,7131.02×
Iowa103,4371.24×
Kansas101,7911.27×
Connecticut98,0960.96×
Arkansas93,2361.12×
Mississippi91,8311.1×
Utah83,7640.92×
Nebraska77,4631.52×
Idaho62,0341.22×
Nevada60,5340.62×
New Mexico42,2880.83×
West Virginia42,0030.89×
Hawaii39,8930.91×
New Hampshire32,1970.81×
Montana29,1561.04×
Maine27,8130.77×
South Dakota27,7721.18×
Rhode Island25,9670.8×
North Dakota23,8601.14×
Delaware22,6290.81×
Washington, District of Columbia18,4470.6×
Alaska14,1670.65×
Vermont13,6290.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fertilizer audience
BrandAffinityCategory
Insecticide26.15×Home & Garden
Intensive farming19.3×Food & Beverages
Lawn mower5.71×Home & Garden
Agronomy7.49×Home & Garden
Water2.47×Food & Beverages
Lawn3.63×Home & Garden
Dairy cattle5.85×Pets & Animals
Gardener5.83×Home & Garden
Lowe's2.22×Shopping
Tractor Supply Company4.03×Shopping
Drill3.65×Home & Garden
Nature1.85×Home & Garden
Dairy farming5.61×Food & Beverages
Fox News Channel1.72×Movies & TV
Texas2.13×Travel & Leisure
Idaho State University31.69×Business & Career
U.S. state1.74×Travel & Leisure
Taste3.32×Fashion & Accessoires
Landscaping2.92×Home & Garden
Tillage17.21×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fertilizer audience
TraitClusterScore
Urban LifestyleOPEN2.32
Risk AppetiteTHRILL2.08
SustainabilityBALANCE1.52
Luxury OrientationPREMIUM1.43
Price SensitivityPREMIUM1.39
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Fertilizer
CountryShare
United States16.1%
Brazil7.4%
India5.1%

See Fertilizer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fertilizer have in United States?

Fertilizer has an estimated audience of 10,146,787 people in United States, concentrated in California and Texas.

What is the gender split and age of Fertilizer fans?

39.1% of Fertilizer fans are female, 60.9% are male, with an average age of 43.1 years.

Which brands do Fertilizer fans like most?

Fertilizer fans show strongest brand affinity for Insecticide (26.15×), Intensive farming (19.3×), and Lawn mower (5.71×) over the country average.

Where do Fertilizer fans live in United States?

Fertilizer fans in United States are most concentrated in California (reach 1,093,160), Texas (reach 998,735), and Florida (reach 764,095). These three regions account for the largest share of the active audience.

What other brands do Fertilizer fans also like?

Beyond Fertilizer itself, the audience over-indexes on Intensive farming (19.3×), Lawn mower (5.71×), Agronomy (7.49×), and Water (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fertilizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.