Rascasse Audience Intelligence

Idaho State University Audience in United States

A data profile of the people who buy, follow and care about Idaho State University in United States — modelled from more than twelve digital signal sources. Idaho State University has an estimated audience of 313,547 people in United States.

#438among University in United States#5548among POI in United States#2913in Business & Career

The average Idaho State University fan in United States is 41.2 years old, more female, and lives primarily in Idaho.

The audience is concentrated in Idaho, California, Washington.

Top brand affinities include Toluca FC, Fertilizer, Colgate University, with strongest over-indexing on Toluca FC (442.89× the country average).

Demographically, the Idaho State University audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Idaho State University fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Toluca FC.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Idaho State University profile in United States.

Audience size
314K
in United States
Gender
57.6%♀
42.4% male
Age
41.2
average years
Country rank
#47242
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Idaho State University fans

57.6% are female, 42.4% are male, average age 41.2.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Idaho State University audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.2
Estimated audience size313,547
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Idaho State University audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4921%
50+27%
Fig. 04

Worldwide distribution

90.2%

of the worldwide Idaho State University audience comes from United States.

Worldwide audience distribution share by country for Idaho State University
CountryShare
United States90.2%
United Kingdom1.7%
Italy1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Idaho State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Idaho State University fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~50K30.12×
02Montana~2K2.09×
03Utah~6K2.02×
04Wyoming<1K1.83×
05Alaska~1K1.71×
06Hawaii~2K1.22×
07Oregon~4K1.11×
08Washington~6K1.01×
09North Dakota<1K0.79×
10Delaware<1K0.70×
11Colorado~3K0.69×
12South Dakota<1K0.69×
13Rhode Island<1K0.68×
14West Virginia<1K0.59×
15Maine<1K0.59×
16Mississippi~1K0.55×
17Nevada~2K0.54×
18New Hampshire<1K0.54×
19Nebraska<1K0.53×
20Washington, District of Columbia<1K0.51×
21Arkansas~1K0.49×
22New Mexico<1K0.49×
23Iowa~1K0.46×
24Kansas~1K0.44×
25Louisiana~2K0.42×
26Oklahoma~1K0.40×
27Connecticut~1K0.40×
28Maryland~2K0.39×
29Kentucky~2K0.39×
30Arizona~2K0.38×
31Massachusetts~2K0.38×
32Alabama~2K0.38×
33South Carolina~2K0.36×
34Minnesota~2K0.36×
35Missouri~2K0.34×
36Wisconsin~2K0.32×
37Indiana~2K0.31×
38Tennessee~2K0.30×
39Illinois~3K0.29×
40California~9K0.27×
41Ohio~3K0.27×
42Virginia~2K0.27×
43Michigan~2K0.26×
44New Jersey~2K0.25×
45Pennsylvania~3K0.24×
46Georgia~2K0.24×
47North Carolina~2K0.24×
48Texas~5K0.18×
49New York~3K0.18×
50Florida~4K0.17×
Fig. 06

Affinity by region

Affinity by region — Idaho State University, United States
0.17×1.00×30.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Idaho State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Idaho State University audience
#·InterestCategoryAffinity×
01Toluca FCSports442.89×
02University of IdahoBusiness & Career65.14×
03Colgate UniversityBusiness & Career53.41×
04University of Illinois at ChicagoBusiness & Career43.76×
05University of Hawaii at ManoaBusiness & Career34.96×
06FertilizerHome & Garden31.69×
07San Jose State UniversityBusiness & Career23.62×
08Jesse WilliamsMovies & TV17.13×
09Sustainable energyHome & Garden13.71×
10University of Southern CaliforniaBusiness & Career11.11×
11Renewable energyBusiness & Career8.33×
12Men's WearhouseFashion & Accessoires8.06×
13FedExBusiness & Career4.89×
14Solar energyHome & Garden4.17×
15Mortgage loansBusiness & Career3.18×
16AirbnbTravel & Leisure3.07×
17Organic foodFood & Beverages2.94×
18PinterestInternet & Social Media2.77×
19EnergyHome & Garden2.26×
20FurnitureHome & Garden2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Idaho State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Idaho State University audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.96×
IndividualismJOY1.78×
Convenience OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Idaho State University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Risk AppetiteTHRILL1.00×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Idaho State University have in United States?

Idaho State University has an estimated audience of 313,547 people in United States, concentrated in Idaho and California.

02

What is the gender split and age of Idaho State University fans?

57.6% of Idaho State University fans are female, 42.4% are male, with an average age of 41.2 years.

03

Which brands do Idaho State University fans like most?

Idaho State University fans show strongest brand affinity for Toluca FC (442.89×), Fertilizer (31.69×), and Colgate University (53.41×) over the country average.

04

Where do Idaho State University fans live in United States?

Idaho State University fans in United States are most concentrated in Idaho (reach ~50K), California (reach ~9K), and Washington (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Idaho State University fans also like?

Beyond Idaho State University itself, the audience over-indexes on Fertilizer (31.69×), Colgate University (53.41×), Sustainable energy (13.71×), and Renewable energy (8.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Idaho State University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Idaho State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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