Idaho State University Audience in United States

Idaho State University logo

Idaho State University has an estimated audience of 313,547 people in United States. 57.6% are female, 42.4% are male, average age 41.2. Top regions: Idaho, California, Washington. Top brand affinities: Urban horticulture, Bully (2011 film), Historic site, Israel, Nationality.

The average Idaho State University fan in United States is 41.2 years old, more female, and lives primarily in Idaho. The audience is concentrated in Idaho, California, Washington. Top brand affinities include Urban horticulture, Bully (2011 film), Historic site, with strongest over-indexing on Urban horticulture (10.85× the country average). Demographically, the Idaho State University audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Idaho State University fans

Demographic split for Idaho State University audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.2
Estimated audience size313,547

Audience persona

The typical Idaho State University fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for Idaho State University in United States
RegionReachAffinity
Idaho48,65330.94×
California9,2240.27×
Washington6,6601.06×
Utah6,1762.2×
Oregon4,2891.19×
Texas3,9730.15×
Colorado3,5990.73×
Illinois2,3790.23×
Arizona2,2100.35×
Florida2,0740.1×
Maryland1,9870.37×
Montana1,8832.16×
New York1,8060.1×
Ohio1,7790.18×
Pennsylvania1,5720.15×
Virginia1,4580.19×
Nevada1,4270.47×
North Carolina1,1840.13×
Michigan1,1170.14×
Minnesota1,1150.25×
Alaska1,0851.62×
Massachusetts1,0360.17×
Georgia1,0160.11×
Missouri9860.19×
Tennessee9700.15×
Wyoming9452.03×
Wisconsin8080.17×
New Jersey8010.1×
Indiana7970.14×
Iowa7440.29×
Kentucky6860.17×
Kansas6560.27×
South Carolina6470.14×
Hawaii6060.45×
Oklahoma5970.17×
Nebraska5460.35×
Alabama5260.12×
Louisiana4930.12×
New Mexico4750.3×
North Dakota4500.7×
South Dakota4010.55×
Arkansas3540.14×
Connecticut3380.11×
Mississippi2950.11×
West Virginia2000.14×
New Hampshire1930.16×
Washington, District of Columbia1840.2×
Maine1520.14×
Rhode Island1020.1×
Vermont860.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Idaho State University audience
BrandAffinityCategory
Urban horticulture10.85×Home & Garden
Bully (2011 film)20×Movies & TV
Historic site7.16×Arts & Culture
Israel2.13×Travel & Leisure
Nationality2.01×Politics & Society
Vocal harmony4.26×Music & Radio
Monogram3.51×Home & Garden
Grinch3.29×Movies & TV
Nebraska Cornhuskers football2.35×Sports
Hibachi4.23×Food & Beverages
Keegan Bradley4×Sports
Mangaka2.17×Literature
The Kessler14.19×Arts & Culture
Necktie2.51×Fashion & Accessoires
edureka17.99×Business & Career
Cam Ward1.88×Sports
Paul Casey16.98×Sports
Elsword6.72×Games
Jill Scott2.4×Music & Radio
Kean University10.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Idaho State University audience
TraitClusterScore
SustainabilityBALANCE1.85
TravellingTHRILL1.29
ExtroversionTHRILL1.21
Community OrientationOPEN1.2
Healthy LifestyleBALANCE1.16
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Idaho State University
CountryShare
United States90.2%
United Kingdom1.7%
Italy1.2%

See Idaho State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Idaho State University have in United States?

Idaho State University has an estimated audience of 313,547 people in United States, concentrated in Idaho and California.

What is the gender split and age of Idaho State University fans?

57.6% of Idaho State University fans are female, 42.4% are male, with an average age of 41.2 years.

Which brands do Idaho State University fans like most?

Idaho State University fans show strongest brand affinity for Urban horticulture (10.85×), Bully (2011 film) (20×), and Historic site (7.16×) over the country average.

Where do Idaho State University fans live in United States?

Idaho State University fans in United States are most concentrated in Idaho (reach 48,653), California (reach 9,224), and Washington (reach 6,660). These three regions account for the largest share of the active audience.

What other brands do Idaho State University fans also like?

Beyond Idaho State University itself, the audience over-indexes on Bully (2011 film) (20×), Historic site (7.16×), Israel (2.13×), and Nationality (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Idaho State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.