Rascasse Audience Intelligence

University of Idaho Audience in United States

A data profile of the people who buy, follow and care about University of Idaho in United States — modelled from more than twelve digital signal sources. University of Idaho has an estimated audience of 260,298 people in United States.

#513among University in United States#6354among POI in United States#3166in Business & Career

The average University of Idaho fan in United States is 39.2 years old, balanced, and lives primarily in Idaho.

The audience is concentrated in Idaho, Washington, California.

Top brand affinities include San Bernardino Valley College, Pierce College, Instacart, with strongest over-indexing on San Bernardino Valley College (116.32× the country average).

Demographically, the University of Idaho audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Idaho fan in United States is balanced, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for San Bernardino Valley College.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Idaho profile in United States.

Audience size
260K
in United States
Gender
53.6%♀
46.4% male
Age
39.2
average years
Country rank
#51825
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Idaho fans

53.6% are female, 46.4% are male, average age 39.2.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for University of Idaho audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.2
Estimated audience size260,298
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the University of Idaho audience in United States
Age bracketShare%
16-1927%
20-2914%
30-3914%
40-4919%
50+26%
Fig. 04

Worldwide distribution

52.6%

of the worldwide University of Idaho audience comes from United States.

Worldwide audience distribution share by country for University of Idaho
CountryShare
United States52.6%
China10.3%
Bangladesh8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Idaho audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Idaho fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~40K27.50×
02Washington~10K2.70×
03Montana~2K2.15×
04Oregon~4K1.39×
05Utah~3K1.23×
06Alaska<1K1.23×
07Wyoming<1K1.13×
08South Dakota<1K0.76×
09North Dakota<1K0.75×
10Hawaii<1K0.70×
11Delaware<1K0.67×
12Rhode Island<1K0.66×
13Colorado~3K0.65×
14West Virginia<1K0.65×
15Maine<1K0.62×
16New Hampshire<1K0.60×
17Iowa~1K0.58×
18New Mexico<1K0.58×
19Washington, District of Columbia<1K0.58×
20Nevada~1K0.57×
21Nebraska<1K0.57×
22Mississippi~1K0.55×
23Arkansas~1K0.52×
24Kansas~1K0.51×
25Arizona~2K0.46×
26Oklahoma~1K0.46×
27Louisiana~1K0.45×
28Kentucky~1K0.44×
29Connecticut~1K0.44×
30Minnesota~2K0.42×
31Alabama~2K0.42×
32South Carolina~2K0.40×
33California~10K0.39×
34Missouri~2K0.39×
35Wisconsin~2K0.39×
36Massachusetts~2K0.38×
37Indiana~2K0.38×
38Tennessee~2K0.37×
39Virginia~2K0.36×
40Maryland~2K0.36×
41Illinois~3K0.34×
42Ohio~3K0.32×
43North Carolina~3K0.32×
44Michigan~2K0.32×
45New Jersey~2K0.31×
46Pennsylvania~3K0.30×
47Georgia~2K0.30×
48Texas~6K0.27×
49New York~4K0.24×
50Florida~4K0.23×
Fig. 06

Affinity by region

Affinity by region — University of Idaho, United States
0.23×1.00×27.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Idaho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Idaho audience
#·InterestCategoryAffinity×
01GettCars & Mobility302.48×
02London Stansted AirportTravel & Leisure257.78×
03DesigntaxiInternet & Social Media143.00×
04San Bernardino Valley CollegeBusiness & Career116.32×
05Elgin Community CollegeBusiness & Career108.28×
06Pierce CollegeBrand92.99×
07Williams CollegeBusiness & Career73.47×
08University of MontanaBusiness & Career66.54×
09Idaho State UniversityBusiness & Career65.14×
10Middlebury CollegeBusiness & Career55.79×
11College of William & MaryBrand49.31×
12University of WyomingBusiness & Career48.13×
13Boise State UniversityBusiness & Career39.67×
14Upright Citizens BrigadeMovies & TV35.60×
15Revenge of the NerdsMovies & TV27.48×
16George Washington UniversityBusiness & Career25.05×
17InstacartInternet & Social Media24.06×
18Georgetown UniversityBusiness & Career17.14×
19GorillasShopping16.44×
20IdahoTravel & Leisure7.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Idaho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Idaho audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.34×
ExtroversionTHRILL1.33×
MindfulnessBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Idaho audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.84×
Family OrientationCONSERVATISM0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Idaho have in United States?

University of Idaho has an estimated audience of 260,298 people in United States, concentrated in Idaho and Washington.

02

What is the gender split and age of University of Idaho fans?

53.6% of University of Idaho fans are female, 46.4% are male, with an average age of 39.2 years.

03

Which brands do University of Idaho fans like most?

University of Idaho fans show strongest brand affinity for San Bernardino Valley College (116.32×), Pierce College (92.99×), and Instacart (24.06×) over the country average.

04

Where do University of Idaho fans live in United States?

University of Idaho fans in United States are most concentrated in Idaho (reach ~40K), Washington (reach ~10K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do University of Idaho fans also like?

Beyond University of Idaho itself, the audience over-indexes on Pierce College (92.99×), Instacart (24.06×), Gett (302.48×), and Gorillas (16.44×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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