University of Idaho Audience in United States

University of Idaho has an estimated audience of 260,298 people in United States. 53.6% are female, 46.4% are male, average age 39.2. Top regions: Idaho, Washington, California. Top brand affinities: Instacart, Gett, Gorillas, London Stansted Airport, Elgin Community College.

The average University of Idaho fan in United States is 39.2 years old, balanced, and lives primarily in Idaho. The audience is concentrated in Idaho, Washington, California. Top brand affinities include Instacart, Gett, Gorillas, with strongest over-indexing on Instacart (24.06× the country average). Demographically, the University of Idaho audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Idaho fans

Demographic split for University of Idaho audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.2
Estimated audience size260,298

Audience persona

The typical University of Idaho fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Instacart.

Top regions in United States

Top regions ranked by reach for University of Idaho in United States
RegionReachAffinity
Idaho36,28827.8×
Washington14,5512.79×
California11,6380.41×
Texas5,9240.26×
Oregon4,3721.47×
Florida3,1440.18×
New York2,9190.2×
Utah2,8411.22×
Illinois2,6960.31×
Colorado2,6090.64×
Arizona2,1960.41×
Ohio2,0370.25×
Pennsylvania2,0360.23×
North Carolina1,9920.25×
Virginia1,9060.3×
Georgia1,7200.21×
Montana1,5922.2×
Massachusetts1,5880.31×
New Jersey1,4700.22×
Michigan1,4520.21×
Nevada1,2850.51×
Indiana1,2690.27×
Tennessee1,2670.24×
Minnesota1,2350.33×
Missouri1,1030.26×
Maryland1,0760.24×
Wisconsin1,0130.26×
Iowa9520.44×
South Carolina8720.22×
Alabama7930.22×
Oklahoma7500.26×
Kentucky7410.23×
Louisiana7090.21×
Connecticut6750.26×
Kansas6680.33×
Alaska6641.19×
Hawaii6240.56×
New Mexico5280.4×
Arkansas5060.24×
Nebraska4950.38×
Wyoming4391.14×
Mississippi4330.2×
South Dakota3050.51×
Washington, District of Columbia2780.36×
New Hampshire2650.26×
North Dakota2600.49×
Maine2350.25×
West Virginia2250.19×
Rhode Island1750.21×
Delaware1380.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Idaho audience
BrandAffinityCategory
Instacart24.06×Internet & Social Media
Gett302.48×Cars & Mobility
Gorillas16.44×Shopping
London Stansted Airport257.78×Travel & Leisure
Elgin Community College108.28×Business & Career
University of Montana66.54×Business & Career
Idaho State University65.14×Business & Career
Georgetown University17.14×Business & Career
Designtaxi143×Internet & Social Media
Boise State University39.67×Business & Career
Idaho7.54×Travel & Leisure
Williams College73.47×Business & Career
Middlebury College55.79×Business & Career
George Washington University25.05×Business & Career
University of Wyoming48.13×Business & Career
Upright Citizens Brigade35.6×Movies & TV
Revenge of the Nerds27.48×Movies & TV
London City Airport102.67×Travel & Leisure
Delivery Hero93.62×Food & Beverages
Haverford College84.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Idaho audience
TraitClusterScore
Luxury OrientationPREMIUM1.43
Community OrientationOPEN1.4
Risk AppetiteTHRILL1.37
ExtroversionTHRILL1.26
TravellingTHRILL1.26
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for University of Idaho
CountryShare
United States52.9%
China10.3%
Bangladesh8.5%

See University of Idaho audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Idaho have in United States?

University of Idaho has an estimated audience of 260,298 people in United States, concentrated in Idaho and Washington.

What is the gender split and age of University of Idaho fans?

53.6% of University of Idaho fans are female, 46.4% are male, with an average age of 39.2 years.

Which brands do University of Idaho fans like most?

University of Idaho fans show strongest brand affinity for Instacart (24.06×), Gett (302.48×), and Gorillas (16.44×) over the country average.

Where do University of Idaho fans live in United States?

University of Idaho fans in United States are most concentrated in Idaho (reach 36,288), Washington (reach 14,551), and California (reach 11,638). These three regions account for the largest share of the active audience.

What other brands do University of Idaho fans also like?

Beyond University of Idaho itself, the audience over-indexes on Gett (302.48×), Gorillas (16.44×), London Stansted Airport (257.78×), and Elgin Community College (108.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.