Rascasse Audience Intelligence

Upright Citizens Brigade Audience in United States

A data profile of the people who buy, follow and care about Upright Citizens Brigade in United States — modelled from more than twelve digital signal sources. Upright Citizens Brigade has an estimated audience of 835,900 people in United States.

#84among Comedy in United States#2190among Movie / TV Show / Series in United States#4933in Movies & TV

The average Upright Citizens Brigade fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include John C. Reilly, The Man in the High Castle (TV series), The IT Crowd, with strongest over-indexing on John C. Reilly (115.69× the country average).

Demographically, the Upright Citizens Brigade audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Upright Citizens Brigade fan in United States is more male, around 32.9 years old, with strong Community Orientation tendencies and a notable affinity for John C. Reilly.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upright Citizens Brigade profile in United States.

Audience size
836K
in United States
Gender
44.1%♀
55.9% male
Age
32.9
average years
Country rank
#26662
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upright Citizens Brigade viewers

44.1% are female, 55.9% are male, average age 32.9.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Upright Citizens Brigade audience in United States
MetricValue
Female44.1%
Male55.9%
Average age32.9
Estimated audience size835,900
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Upright Citizens Brigade audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Upright Citizens Brigade audience comes from United States.

Worldwide audience distribution share by country for Upright Citizens Brigade
CountryShare
United States14.6%
China9.2%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upright Citizens Brigade audience in United States is strongest.

Fig. 05

Top regions by affinity

Upright Citizens Brigade fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~70K3.06×
02California~200K2.75×
03New York~70K1.93×
04Georgia~40K1.92×
05Washington, District of Columbia~3K1.78×
06Massachusetts~20K1.66×
07Kentucky~10K1.63×
08Louisiana~10K1.30×
09Indiana~10K1.26×
10New Jersey~20K1.21×
11Washington~20K1.21×
12Tennessee~20K1.17×
13New Hampshire~3K1.06×
14Michigan~20K1.05×
15Connecticut~7K1.04×
16Vermont~1K1.04×
17South Carolina~10K1.02×
18Virginia~20K1.01×
19Maryland~10K1.01×
20Oregon~7K1.01×
21Ohio~20K0.99×
22North Carolina~20K0.99×
23Pennsylvania~20K0.96×
24Texas~50K0.91×
25Rhode Island~2K0.89×
26Florida~40K0.87×
27Colorado~9K0.87×
28Hawaii~2K0.86×
29Nevada~5K0.81×
30Maine~2K0.80×
31Arizona~10K0.79×
32Delaware~1K0.79×
33Alaska~1K0.79×
34Missouri~8K0.78×
35Minnesota~7K0.78×
36North Dakota<1K0.74×
37Iowa~4K0.73×
38Montana~1K0.72×
39South Dakota~1K0.72×
40Arkansas~4K0.71×
41Kansas~4K0.70×
42Wisconsin~7K0.68×
43Mississippi~4K0.68×
44Idaho~2K0.68×
45West Virginia~2K0.68×
46Utah~4K0.67×
47New Mexico~2K0.67×
48Alabama~6K0.66×
49Nebraska~2K0.66×
50Oklahoma~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Upright Citizens Brigade, United States
0.60×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upright Citizens Brigade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upright Citizens Brigade audience
#·InterestCategoryAffinity×
01John C. ReillyMovies & TV115.69×
02The IT CrowdMovies & TV74.36×
03The Man in the High Castle (TV series)Movies & TV60.12×
04Comedy CellarArts & Culture38.29×
05Boardwalk EmpireMovies & TV36.63×
06TeespringFashion & Accessoires31.30×
07Michael RookerMovies & TV20.00×
08International educationBusiness & Career19.30×
09Jessica ChastainMovies & TV18.52×
10Kate BeckinsaleMovies & TV17.58×
11Lily AllenMusic & Radio12.61×
12Anna FarisMovies & TV12.54×
13Disneyland ParisTravel & Leisure9.45×
14Michael B. JordanMovies & TV9.39×
15Afro-textured hairBeauty & Wellness8.30×
16Comedy clubMovies & TV7.09×
17Hair ExtensionsBeauty & Wellness6.06×
18Broadway theatreTravel & Leisure4.57×
19RadioTechnology & Electronics3.35×
20SupermanMovies & TV2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upright Citizens Brigade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Upright Citizens Brigade audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.97×
MindfulnessBALANCE1.58×
Risk AppetiteTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Upright Citizens Brigade audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
Quality AwarenessPREMIUM0.78×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Upright Citizens Brigade have in United States?

Upright Citizens Brigade has an estimated audience of 835,900 people in United States, concentrated in California and New York.

02

What is the gender split and age of Upright Citizens Brigade viewers?

44.1% of Upright Citizens Brigade fans are female, 55.9% are male, with an average age of 32.9 years.

03

Which brands do Upright Citizens Brigade fans like most?

Upright Citizens Brigade fans show strongest brand affinity for John C. Reilly (115.69×), The Man in the High Castle (TV series) (60.12×), and The IT Crowd (74.36×) over the country average.

04

Where do Upright Citizens Brigade fans live in United States?

Upright Citizens Brigade fans in United States are most concentrated in California (reach ~200K), New York (reach ~70K), and Illinois (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Upright Citizens Brigade fans also like?

Beyond Upright Citizens Brigade itself, the audience over-indexes on The Man in the High Castle (TV series) (60.12×), The IT Crowd (74.36×), Boardwalk Empire (36.63×), and Kate Beckinsale (17.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Upright Citizens Brigade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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