Upright Citizens Brigade Audience in United States

Upright Citizens Brigade logo

Upright Citizens Brigade has an estimated audience of 547,565 people in United States. 44.1% are female, 55.9% are male, average age 32.9. Top regions: California, New York, Illinois. Top brand affinities: Stamp collecting, Jeep Grand Cherokee (WJ), Israel, Electrolyte, Nebraska Cornhuskers football.

The average Upright Citizens Brigade fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Stamp collecting, Jeep Grand Cherokee (WJ), Israel, with strongest over-indexing on Stamp collecting (8.46× the country average). Demographically, the Upright Citizens Brigade audience skews more male with an average age of 32.9, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Upright Citizens Brigade fans

Demographic split for Upright Citizens Brigade audience in United States
MetricValue
Female44.1%
Male55.9%
Average age32.9
Estimated audience size547,565

Audience persona

The typical Upright Citizens Brigade fan in United States is more male, around 32.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Upright Citizens Brigade in United States
RegionReachAffinity
California198,7292.82×
New York71,4031.99×
Illinois64,0273×
Texas52,0460.94×
Florida38,8000.89×
Georgia34,9231.77×
New Jersey21,0201.29×
Massachusetts20,8251.65×
North Carolina20,6591.07×
Pennsylvania20,4790.95×
Michigan20,1521.2×
Ohio18,9160.96×
Virginia16,3371.05×
Indiana16,0541.37×
Tennessee15,9291.24×
Washington15,8851.24×
Kentucky12,8551.6×
Maryland11,1981.02×
Louisiana11,0561.34×
Arizona10,1260.77×
South Carolina10,1141.05×
Colorado9,1650.91×
Missouri8,0860.78×
Minnesota7,4380.81×
Oregon7,3831×
Connecticut6,9161.08×
Wisconsin6,6710.69×
Alabama5,5220.62×
Nevada5,2130.84×
Oklahoma4,0000.56×
Iowa3,7520.71×
Washington, District of Columbia3,7381.94×
Utah3,5320.62×
Kansas3,2840.65×
Mississippi3,1950.61×
Arkansas3,1440.6×
New Hampshire2,3220.92×
Hawaii2,1560.78×
Idaho1,7670.55×
New Mexico1,7430.54×
Rhode Island1,6970.83×
Nebraska1,6900.53×
Maine1,6650.73×
West Virginia1,4220.48×
Delaware1,2070.68×
Montana1,0350.58×
Vermont1,0320.92×
Alaska7350.54×
North Dakota6590.5×
South Dakota6110.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Upright Citizens Brigade audience
BrandAffinityCategory
Stamp collecting8.46×Home & Garden
Jeep Grand Cherokee (WJ)9.99×Cars & Mobility
Israel3.28×Travel & Leisure
Electrolyte6.27×Health
Nebraska Cornhuskers football3.79×Sports
Captain Fantastic (film)10.06×Movies & TV
Kasik12.03×Travel & Leisure
Home staging5.1×Home & Garden
Elsword15.37×Games
Staycation2.68×Home & Garden
Jesse Plemons2.48×Movies & TV
Grinch2.88×Movies & TV
Nebraska1.86×Travel & Leisure
Jaws3.3×Movies & TV
Mike Conley, Jr.5.15×Sports
JDSU1.78×Business & Career
Gombe State University82.97×Business & Career
The Halal Guys3.7×Food & Beverages
Sinaloa2.05×Travel & Leisure
edureka19.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Upright Citizens Brigade audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.03
Community OrientationOPEN2.47
Social Media UsageJOY1.55
MindfulnessBALANCE1.52
TravellingTHRILL1.36
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Upright Citizens Brigade
CountryShare
United States12.2%
India10.4%
Italy9.6%

See Upright Citizens Brigade audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Upright Citizens Brigade have in United States?

Upright Citizens Brigade has an estimated audience of 547,565 people in United States, concentrated in California and New York.

What is the gender split and age of Upright Citizens Brigade fans?

44.1% of Upright Citizens Brigade fans are female, 55.9% are male, with an average age of 32.9 years.

Which brands do Upright Citizens Brigade fans like most?

Upright Citizens Brigade fans show strongest brand affinity for Stamp collecting (8.46×), Jeep Grand Cherokee (WJ) (9.99×), and Israel (3.28×) over the country average.

Where do Upright Citizens Brigade fans live in United States?

Upright Citizens Brigade fans in United States are most concentrated in California (reach 198,729), New York (reach 71,403), and Illinois (reach 64,027). These three regions account for the largest share of the active audience.

What other brands do Upright Citizens Brigade fans also like?

Beyond Upright Citizens Brigade itself, the audience over-indexes on Jeep Grand Cherokee (WJ) (9.99×), Israel (3.28×), Electrolyte (6.27×), and Nebraska Cornhuskers football (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Upright Citizens Brigade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.