Rascasse Audience Intelligence

Upright Citizens Brigade Audience in Germany

A data profile of the people who buy, follow and care about Upright Citizens Brigade in Germany — modelled from more than twelve digital signal sources. Upright Citizens Brigade has an estimated audience of 289,103 people in Germany.

The average Upright Citizens Brigade fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Xabi Alonso, Isaac Asimov, Online newspaper, with strongest over-indexing on Xabi Alonso (23.87× the country average).

Demographically, the Upright Citizens Brigade audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Upright Citizens Brigade fan in Germany is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Xabi Alonso.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upright Citizens Brigade profile in Germany.

Audience size
289K
in Germany
Gender
75.1%
24.9% male
Age
40.6
average years
Country rank
#17800
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upright Citizens Brigade viewers

75.1% are female, 24.9% are male, average age 40.6.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Upright Citizens Brigade audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age40.6
Estimated audience size289,103
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Upright Citizens Brigade audience in Germany
Age bracketShare%
16-1915%
20-2913%
30-3921%
40-4942%
50+9%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Upright Citizens Brigade audience comes from Germany.

Worldwide audience distribution share by country for Upright Citizens Brigade
CountryShare
United States14.6%
China9.2%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upright Citizens Brigade audience in Germany is strongest.

Fig. 05

Top regions by affinity

Upright Citizens Brigade fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.59×
02Bayern~70K1.53×
03Berlin~20K1.53×
04Hamburg~8K1.24×
05Nordrhein-Westfalen~80K1.22×
06Rheinland-Pfalz~20K1.20×
07Saarland~4K1.17×
08Baden-Württemberg~50K1.15×
09Bremen~2K0.92×
10Brandenburg~7K0.74×
11Sachsen~10K0.72×
12Thüringen~5K0.71×
13Niedersachsen~20K0.70×
14Schleswig-Holstein~7K0.69×
15Sachsen-Anhalt~5K0.63×
16Mecklenburg-Vorpommern~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Upright Citizens Brigade, Germany
0.60×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upright Citizens Brigade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upright Citizens Brigade audience
#·InterestCategoryAffinity×
01Isaac AsimovLiterature67.63×
02Xabi AlonsoSports23.87×
03PLAYERUNKNOWN'S BATTLEGROUNDSGames8.72×
04Girl powerPolitics & Society7.77×
05LivestreamTechnology & Electronics7.64×
06High-end audioTechnology & Electronics7.38×
07Quentin TarantinoMovies & TV6.76×
08CNNMovies & TV6.27×
09PlayStation StoreGames5.10×
10Vehicle insuranceCars & Mobility4.64×
11Leonardo DiCaprioMovies & TV4.37×
12Career developmentBusiness & Career4.28×
13Home automationTechnology & Electronics3.48×
14Online newspaperNews3.39×
15Drama moviesMovies & TV2.81×
16NFLSports2.67×
17Pet sittingPets & Animals2.63×
18Breaking newsMovies & TV2.32×
19BatmanMovies & TV2.27×
20Video gamesGames1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upright Citizens Brigade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Upright Citizens Brigade audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.85×
Convenience OrientationPREMIUM2.32×
Risk AppetiteTHRILL1.53×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Upright Citizens Brigade audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.16×
SpiritualityBALANCE0.42×
Healthy LifestyleBALANCE0.52×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Upright Citizens Brigade have in Germany?

Upright Citizens Brigade has an estimated audience of 289,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Upright Citizens Brigade viewers?

75.1% of Upright Citizens Brigade fans are female, 24.9% are male, with an average age of 40.6 years.

03

Which brands do Upright Citizens Brigade fans like most?

Upright Citizens Brigade fans show strongest brand affinity for Xabi Alonso (23.87×), Isaac Asimov (67.63×), and Online newspaper (3.39×) over the country average.

04

Where do Upright Citizens Brigade fans live in Germany?

Upright Citizens Brigade fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Upright Citizens Brigade fans also like?

Beyond Upright Citizens Brigade itself, the audience over-indexes on Isaac Asimov (67.63×), Online newspaper (3.39×), Career development (4.28×), and Livestream (7.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Upright Citizens Brigade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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