Upright Citizens Brigade Audience in Germany
Upright Citizens Brigade has an estimated audience of 247,311 people in Germany. 75.1% are female, 24.9% are male, average age 40.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Home construction, Litter box, Mie goreng, Commercial mortgage, Hypertext.
The average Upright Citizens Brigade fan in Germany is 40.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Home construction, Litter box, Mie goreng, with strongest over-indexing on Home construction (1.51× the country average). Demographically, the Upright Citizens Brigade audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Upright Citizens Brigade fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 40.6 |
| Estimated audience size | 247,311 |
Audience persona
The typical Upright Citizens Brigade fan in Germany is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 66,202 | 1.44× |
| Nordrhein-Westfalen | 65,154 | 1.04× |
| Baden-Württemberg | 44,921 | 1.15× |
| Hessen | 34,610 | 1.59× |
| Berlin | 20,974 | 1.64× |
| Niedersachsen | 20,301 | 0.73× |
| Rheinland-Pfalz | 17,443 | 1.22× |
| Sachsen | 10,159 | 0.72× |
| Hamburg | 8,827 | 1.36× |
| Schleswig-Holstein | 7,070 | 0.69× |
| Brandenburg | 5,913 | 0.67× |
| Thüringen | 4,617 | 0.63× |
| Sachsen-Anhalt | 4,041 | 0.54× |
| Saarland | 4,030 | 1.15× |
| Mecklenburg-Vorpommern | 2,796 | 0.51× |
| Bremen | 2,269 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.51× | Home & Garden |
| Litter box | 1.61× | Pets & Animals |
| Mie goreng | 4.88× | Food & Beverages |
| Commercial mortgage | 1.65× | Business & Career |
| Hypertext | 2.07× | Technology & Electronics |
| Italian Riviera | 2.12× | Travel & Leisure |
| Gilbert Burns (fighter) | 9.64× | Sports |
| Endless Space | 9.57× | Games |
| Techno | 1.61× | Music & Radio |
| Kippah | 2.34× | Fashion & Accessoires |
| Gründerzeit | 2.45× | Politics & Society |
| Pavia | 1.7× | Travel & Leisure |
| Prozis | 1.9× | Shopping |
| Wacker Neuson | 2.58× | Business & Career |
| San Gil | 1.54× | Travel & Leisure |
| Catania | 3.12× | Travel & Leisure |
| IS (Infinite Stratos) | 1.54× | Literature |
| Paddle (game controller) | 2.1× | Games |
| Mackenzie Foy | 1.59× | Fashion & Accessoires |
| MS Mode | 2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.14 |
| Career Orientation | POWER | 1.92 |
| Urban Lifestyle | OPEN | 1.76 |
| Risk Appetite | THRILL | 1.75 |
| Individualism | JOY | 1.67 |
| LGBTQ+ Identity | OPEN | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.2% |
| India | 10.4% |
| Italy | 9.6% |
See Upright Citizens Brigade audiences in other countries
- Upright Citizens Brigade — United States
- Upright Citizens Brigade — United Kingdom
- Upright Citizens Brigade — France
- Upright Citizens Brigade — Italy
- Upright Citizens Brigade — Spain
- Upright Citizens Brigade — Brazil
- Upright Citizens Brigade — Japan
- Upright Citizens Brigade — South Korea
- Upright Citizens Brigade — India
More Comedy audiences in Germany
- Home Alone (franchise) (2,645,169)
- Back to the Future (1,216,498)
- Bill Cosby (1,205,364)
- Mr. Bean (985,939)
- Wer stiehlt mir die Show (942,046)
Frequently asked questions
How many fans does Upright Citizens Brigade have in Germany?
Upright Citizens Brigade has an estimated audience of 247,311 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Upright Citizens Brigade fans?
75.1% of Upright Citizens Brigade fans are female, 24.9% are male, with an average age of 40.6 years.
Which brands do Upright Citizens Brigade fans like most?
Upright Citizens Brigade fans show strongest brand affinity for Home construction (1.51×), Litter box (1.61×), and Mie goreng (4.88×) over the country average.
Where do Upright Citizens Brigade fans live in Germany?
Upright Citizens Brigade fans in Germany are most concentrated in Bayern (reach 66,202), Nordrhein-Westfalen (reach 65,154), and Baden-Württemberg (reach 44,921). These three regions account for the largest share of the active audience.
What other brands do Upright Citizens Brigade fans also like?
Beyond Upright Citizens Brigade itself, the audience over-indexes on Litter box (1.61×), Mie goreng (4.88×), Commercial mortgage (1.65×), and Hypertext (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Upright Citizens Brigade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.