A data profile of the people who buy, follow and care about Upright Citizens Brigade in Germany — modelled from more than twelve digital signal sources. Upright Citizens Brigade has an estimated audience of 289,103 people in Germany.
The average Upright Citizens Brigade fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Xabi Alonso, Isaac Asimov, Online newspaper, with strongest over-indexing on Xabi Alonso (23.87× the country average).
Demographically, the Upright Citizens Brigade audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Upright Citizens Brigade fan in Germany is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Xabi Alonso.
The key figures that characterise the Upright Citizens Brigade profile in Germany.
75.1% are female, 24.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 40.6 |
| Estimated audience size | 289,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 42% | |
| 50+ | 9% |
of the worldwide Upright Citizens Brigade audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.6% |
| China | 9.2% |
| Italy | 8.9% |
Where the Upright Citizens Brigade audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.59× | |
| 02 | Bayern | ~70K | 1.53× | |
| 03 | Berlin | ~20K | 1.53× | |
| 04 | Hamburg | ~8K | 1.24× | |
| 05 | Nordrhein-Westfalen | ~80K | 1.22× | |
| 06 | Rheinland-Pfalz | ~20K | 1.20× | |
| 07 | Saarland | ~4K | 1.17× | |
| 08 | Baden-Württemberg | ~50K | 1.15× | |
| 09 | Bremen | ~2K | 0.92× | |
| 10 | Brandenburg | ~7K | 0.74× | |
| 11 | Sachsen | ~10K | 0.72× | |
| 12 | Thüringen | ~5K | 0.71× | |
| 13 | Niedersachsen | ~20K | 0.70× | |
| 14 | Schleswig-Holstein | ~7K | 0.69× | |
| 15 | Sachsen-Anhalt | ~5K | 0.63× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.60× |
The strongest cross-interests of the Upright Citizens Brigade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Isaac Asimov | Literature | 67.63× | ||
| 02 | Xabi Alonso | Sports | 23.87× | ||
| 03 | PLAYERUNKNOWN'S BATTLEGROUNDS | Games | 8.72× | ||
| 04 | Girl power | Politics & Society | 7.77× | ||
| 05 | Livestream | Technology & Electronics | 7.64× | ||
| 06 | High-end audio | Technology & Electronics | 7.38× | ||
| 07 | Quentin Tarantino | Movies & TV | 6.76× | ||
| 08 | CNN | Movies & TV | 6.27× | ||
| 09 | PlayStation Store | Games | 5.10× | ||
| 10 | Vehicle insurance | Cars & Mobility | 4.64× | ||
| 11 | Leonardo DiCaprio | Movies & TV | 4.37× | ||
| 12 | Career development | Business & Career | 4.28× | ||
| 13 | Home automation | Technology & Electronics | 3.48× | ||
| 14 | Online newspaper | News | 3.39× | ||
| 15 | Drama movies | Movies & TV | 2.81× | ||
| 16 | NFL | Sports | 2.67× | ||
| 17 | Pet sitting | Pets & Animals | 2.63× | ||
| 18 | Breaking news | Movies & TV | 2.32× | ||
| 19 | Batman | Movies & TV | 2.27× | ||
| 20 | Video games | Games | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.85× | |
| Convenience Orientation | PREMIUM | 2.32× | |
| Risk Appetite | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.16× | |
| Spirituality | BALANCE | 0.42× | |
| Healthy Lifestyle | BALANCE | 0.52× |
Upright Citizens Brigade has an estimated audience of 289,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
75.1% of Upright Citizens Brigade fans are female, 24.9% are male, with an average age of 40.6 years.
Upright Citizens Brigade fans show strongest brand affinity for Xabi Alonso (23.87×), Isaac Asimov (67.63×), and Online newspaper (3.39×) over the country average.
Upright Citizens Brigade fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Upright Citizens Brigade itself, the audience over-indexes on Isaac Asimov (67.63×), Online newspaper (3.39×), Career development (4.28×), and Livestream (7.64×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Upright Citizens Brigade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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