Livestream Audience in Germany
Livestream has an estimated audience of 1,406,909 people in Germany. 33.7% are female, 66.3% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: World War Z (film), Jeffrey Dean Morgan, TikTok, Beauty, Design.
The average Livestream fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include World War Z (film), Jeffrey Dean Morgan, TikTok, with strongest over-indexing on World War Z (film) (59.03× the country average). Demographically, the Livestream audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Livestream fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 33.4 |
| Estimated audience size | 1,406,909 |
Audience persona
The typical Livestream fan in Germany is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for World War Z (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 361,215 | 1.17× |
| Bayern | 216,574 | 0.96× |
| Baden-Württemberg | 208,811 | 1.09× |
| Niedersachsen | 132,974 | 0.97× |
| Hessen | 112,270 | 1.05× |
| Rheinland-Pfalz | 64,300 | 0.91× |
| Berlin | 62,692 | 1× |
| Sachsen | 53,895 | 0.78× |
| Schleswig-Holstein | 46,017 | 0.91× |
| Brandenburg | 45,927 | 1.05× |
| Thüringen | 41,775 | 1.17× |
| Sachsen-Anhalt | 39,642 | 1.09× |
| Hamburg | 30,936 | 0.97× |
| Mecklenburg-Vorpommern | 23,310 | 0.87× |
| Saarland | 16,085 | 0.93× |
| Bremen | 13,032 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| World War Z (film) | 59.03× | Movies & TV |
| Jeffrey Dean Morgan | 36.98× | Movies & TV |
| TikTok | 2.83× | Internet & Social Media |
| Beauty | 2.16× | Beauty & Wellness |
| Design | 2.11× | Home & Garden |
| Silent Hill (film) | 12.27× | Movies & TV |
| Ben Stiller | 13.07× | Movies & TV |
| Internet television | 5.15× | Technology & Electronics |
| Patrick Wilson (American actor) | 17.49× | Movies & TV |
| Robert Kirkman | 49.28× | Literature |
| Resident Evil 2 | 20× | Games |
| Fear the Walking Dead | 16.88× | Movies & TV |
| Norman Reedus | 13.24× | Movies & TV |
| Apple TV | 4.84× | Movies & TV |
| Twitch | 3.07× | Games |
| Josh Duhamel | 13.7× | Fashion & Accessoires |
| Joseph Gordon-Levitt | 13.83× | Movies & TV |
| Smart TV | 4.44× | Technology & Electronics |
| Otaku | 4.34× | Literature |
| YouTube | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Travelling | THRILL | 1.37 |
| Sustainability | BALANCE | 1.32 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Risk Appetite | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 6.2% |
| Germany | 4.8% |
See Livestream audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Livestream have in Germany?
Livestream has an estimated audience of 1,406,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Livestream fans?
33.7% of Livestream fans are female, 66.3% are male, with an average age of 33.4 years.
Which brands do Livestream fans like most?
Livestream fans show strongest brand affinity for World War Z (film) (59.03×), Jeffrey Dean Morgan (36.98×), and TikTok (2.83×) over the country average.
Where do Livestream fans live in Germany?
Livestream fans in Germany are most concentrated in Nordrhein-Westfalen (reach 361,215), Bayern (reach 216,574), and Baden-Württemberg (reach 208,811). These three regions account for the largest share of the active audience.
What other brands do Livestream fans also like?
Beyond Livestream itself, the audience over-indexes on Jeffrey Dean Morgan (36.98×), TikTok (2.83×), Beauty (2.16×), and Design (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Livestream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.