Livestream Audience in United States

Livestream logo

Livestream has an estimated audience of 5,506,020 people in United States. 41.7% are female, 58.3% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Business, Patreon, Movies, OnlyFans, Video games.

The average Livestream fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business, Patreon, Movies, with strongest over-indexing on Business (1.66× the country average). Demographically, the Livestream audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Livestream fans

Demographic split for Livestream audience in United States
MetricValue
Female41.7%
Male58.3%
Average age36.0
Estimated audience size5,506,020

Audience persona

The typical Livestream fan in United States is more male, around 36.0 years old, with strong Social Media Usage tendencies and a notable affinity for Business.

Top regions in United States

Top regions ranked by reach for Livestream in United States
RegionReachAffinity
California866,7441.43×
Texas533,8091.13×
Florida470,8441.26×
New York411,9861.34×
Georgia193,2221.14×
Illinois191,9581.05×
Pennsylvania190,0411.03×
North Carolina173,1571.05×
Ohio166,2950.98×
New Jersey156,0521.11×
Michigan139,7940.97×
Virginia137,5671.03×
Tennessee116,8781.06×
Arizona116,2891.03×
Washington109,5010.99×
Massachusetts108,9381×
Indiana104,6381.04×
Maryland100,1891.06×
South Carolina86,4621.04×
Colorado86,4461×
Missouri81,5860.92×
Alabama81,4281.06×
Wisconsin75,0130.91×
Minnesota74,0140.94×
Louisiana73,7811.04×
Nevada66,6121.25×
Oklahoma66,4131.09×
Kentucky66,2300.96×
Oregon60,8340.96×
Connecticut59,2481.07×
Mississippi52,4631.16×
Iowa47,0261.04×
Arkansas44,9290.99×
Utah39,7490.81×
Kansas39,0070.9×
Washington, District of Columbia26,6641.61×
Nebraska26,4260.96×
Hawaii26,1411.1×
New Mexico23,1110.84×
West Virginia22,3150.87×
Idaho20,7180.75×
New Hampshire18,7820.87×
Rhode Island15,7500.9×
Maine14,9770.76×
Delaware13,7630.91×
South Dakota12,3620.97×
Montana10,0190.66×
North Dakota9,6290.85×
Alaska8,2610.7×
Vermont7,0410.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Livestream audience
BrandAffinityCategory
Business1.66×Business & Career
Patreon6.36×Internet & Social Media
Movies1.51×Movies & TV
OnlyFans2.87×Technology & Electronics
Video games1.72×Games
Rock music1.7×Music & Radio
Google Docs2.24×Internet & Social Media
Gmail2.2×Internet & Social Media
Hip hop music1.69×Music & Radio
Pop music1.62×Music & Radio
LinkedIn1.8×Internet & Social Media
Animal Liberation Orchestra2.43×Music & Radio
Android (operating system)1.59×Technology & Electronics
Casey2.31×Music & Radio
Music of Nigeria4.99×Music & Radio
Social networking service1.52×Technology & Electronics
Wikipedia1.76×Internet & Social Media
Facebook Messenger1.87×Internet & Social Media
Creative Commons2.19×Technology & Electronics
Database1.9×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Livestream audience
TraitClusterScore
Social Media UsageJOY1.6
LGBTQ+ IdentityOPEN1.55
Early Adopter MentalityPOWER1.53
TraditionCONSERVATISM1.28
Risk AppetiteTHRILL1.2
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Livestream
CountryShare
United States18.6%
India6.2%
Germany4.8%

See Livestream audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Livestream have in United States?

Livestream has an estimated audience of 5,506,020 people in United States, concentrated in California and Texas.

What is the gender split and age of Livestream fans?

41.7% of Livestream fans are female, 58.3% are male, with an average age of 36.0 years.

Which brands do Livestream fans like most?

Livestream fans show strongest brand affinity for Business (1.66×), Patreon (6.36×), and Movies (1.51×) over the country average.

Where do Livestream fans live in United States?

Livestream fans in United States are most concentrated in California (reach 866,744), Texas (reach 533,809), and Florida (reach 470,844). These three regions account for the largest share of the active audience.

What other brands do Livestream fans also like?

Beyond Livestream itself, the audience over-indexes on Patreon (6.36×), Movies (1.51×), OnlyFans (2.87×), and Video games (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Livestream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.