Rascasse Audience Intelligence

World War Z (film) Audience in Germany

A data profile of the people who buy, follow and care about World War Z (film) in Germany — modelled from more than twelve digital signal sources. World War Z (film) has an estimated audience of 358,319 people in Germany.

The average World War Z (film) fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christian Ulmen, Collien Ulmen-Fernandes, Bosch (TV series), with strongest over-indexing on Christian Ulmen (26.98× the country average).

Demographically, the World War Z (film) audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical World War Z (film) fan in Germany is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Christian Ulmen.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World War Z (film) profile in Germany.

Audience size
358K
in Germany
Gender
31.1%
68.9% male
Age
44.1
average years
Country rank
#15246
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World War Z (film) viewers

31.1% are female, 68.9% are male, average age 44.1.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for World War Z (film) audience in Germany
MetricValue
Female31.1%
Male68.9%
Average age44.1
Estimated audience size358,319
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the World War Z (film) audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4929%
50+28%
Fig. 04

Worldwide distribution

5.1%

of the worldwide World War Z (film) audience comes from Germany.

Worldwide audience distribution share by country for World War Z (film)
CountryShare
United States22.1%
India7.3%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World War Z (film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

World War Z (film) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.12×
02Nordrhein-Westfalen~80K1.07×
03Hessen~30K1.07×
04Berlin~20K1.05×
05Brandenburg~10K1.03×
06Niedersachsen~30K1.01×
07Sachsen~20K1.01×
08Schleswig-Holstein~10K1.01×
09Thüringen~9K1.01×
10Bremen~3K1.00×
11Rheinland-Pfalz~20K0.97×
12Mecklenburg-Vorpommern~6K0.97×
13Saarland~4K0.97×
14Hamburg~7K0.94×
15Baden-Württemberg~40K0.89×
16Bayern~50K0.88×
Fig. 06

Affinity by region

Affinity by region — World War Z (film), Germany
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World War Z (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World War Z (film) audience
#·InterestCategoryAffinity×
01I Am Legend (film)Movies & TV49.67×
02The Strain (TV series)Movies & TV41.32×
03Bosch (TV series)Movies & TV37.35×
04Emilia SchüleMovies & TV32.09×
05Sonja GerhardtMovies & TV32.09×
06Heike MakatschMovies & TV30.01×
07Moritz BleibtreuMovies & TV30.01×
08Christiane PaulMovies & TV30.01×
09Das BootMovies & TV28.00×
10A Quiet PlaceMovies & TV27.69×
11Shutter Island (film)Movies & TV27.28×
12Christian UlmenMovies & TV26.98×
13Resident Evil (film series)Movies & TV25.98×
14Palina RojinskiMovies & TV25.70×
15Mission: Impossible (film series)Movies & TV23.40×
16Collien Ulmen-FernandesMovies & TV22.40×
17Poseidon (film)Movies & TV17.56×
18Interstellar (film)Movies & TV17.26×
19GodzillaMovies & TV13.43×
20Let the Right One In (film)Movies & TV10.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World War Z (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by World War Z (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.32×
Risk AppetiteTHRILL1.12×
Social Media UsageJOY1.06×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by World War Z (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Luxury OrientationPREMIUM0.71×
IndividualismJOY0.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does World War Z (film) have in Germany?

World War Z (film) has an estimated audience of 358,319 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of World War Z (film) viewers?

31.1% of World War Z (film) fans are female, 68.9% are male, with an average age of 44.1 years.

03

Which brands do World War Z (film) fans like most?

World War Z (film) fans show strongest brand affinity for Christian Ulmen (26.98×), Collien Ulmen-Fernandes (22.4×), and Bosch (TV series) (37.35×) over the country average.

04

Where do World War Z (film) fans live in Germany?

World War Z (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do World War Z (film) fans also like?

Beyond World War Z (film) itself, the audience over-indexes on Collien Ulmen-Fernandes (22.4×), Bosch (TV series) (37.35×), Emilia Schüle (32.09×), and Godzilla (13.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for World War Z (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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