Sonja Gerhardt Audience in Germany
Sonja Gerhardt has an estimated audience of 1,035,587 people in Germany. 62.9% are female, 37.1% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Circular economy, Pleural effusion, Knauf Insulation, Howrah.
The average Sonja Gerhardt fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Circular economy, Pleural effusion, with strongest over-indexing on Loincloth (14.76× the country average). Demographically, the Sonja Gerhardt audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Sonja Gerhardt fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.4 |
| Estimated audience size | 1,035,587 |
Audience persona
The typical Sonja Gerhardt fan in Germany is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,141 | 0.87× |
| Bayern | 133,691 | 0.8× |
| Baden-Württemberg | 112,447 | 0.8× |
| Niedersachsen | 103,660 | 1.03× |
| Sachsen | 62,640 | 1.23× |
| Hessen | 60,853 | 0.77× |
| Berlin | 52,688 | 1.14× |
| Brandenburg | 44,320 | 1.38× |
| Rheinland-Pfalz | 44,151 | 0.85× |
| Sachsen-Anhalt | 37,881 | 1.41× |
| Schleswig-Holstein | 34,850 | 0.94× |
| Thüringen | 34,830 | 1.32× |
| Mecklenburg-Vorpommern | 22,829 | 1.15× |
| Hamburg | 18,507 | 0.79× |
| Saarland | 9,644 | 0.76× |
| Bremen | 6,685 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 14.76× | Fashion & Accessoires |
| Circular economy | 24.78× | Business & Career |
| Pleural effusion | 14.82× | Health |
| Knauf Insulation | 35.12× | Business & Career |
| Howrah | 145.44× | Travel & Leisure |
| Home Office | 2.74× | Business & Career |
| Rossmann | 1.56× | Shopping |
| Hämatom | 36.15× | Music & Radio |
| Progressive rock | 2.44× | Music & Radio |
| Google Photos | 4.49× | Technology & Electronics |
| Este, Veneto | 3.66× | Travel & Leisure |
| Škoda Kodiaq | 3.02× | Cars & Mobility |
| Personalised Gifts | 2.37× | Home & Garden |
| Therme Erding | 4.46× | Travel & Leisure |
| Stradivarius | 1.51× | Shopping |
| Kendal Calling | 57.8× | Music & Radio |
| Hang Seng Index | 5.95× | Business & Career |
| Gujan-Mestras | 28.35× | Travel & Leisure |
| Mothercare | 1.6× | Kids & Family |
| Home Delivery | 2.24× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.41 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Creativity | OPEN | 1.17 |
| Early Adopter Mentality | POWER | 1.13 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.4% |
| Austria | 2.9% |
| France | 1.4% |
See Sonja Gerhardt audiences in other countries
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Frequently asked questions
How many fans does Sonja Gerhardt have in Germany?
Sonja Gerhardt has an estimated audience of 1,035,587 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sonja Gerhardt fans?
62.9% of Sonja Gerhardt fans are female, 37.1% are male, with an average age of 45.4 years.
Which brands do Sonja Gerhardt fans like most?
Sonja Gerhardt fans show strongest brand affinity for Loincloth (14.76×), Circular economy (24.78×), and Pleural effusion (14.82×) over the country average.
Where do Sonja Gerhardt fans live in Germany?
Sonja Gerhardt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,141), Bayern (reach 133,691), and Baden-Württemberg (reach 112,447). These three regions account for the largest share of the active audience.
What other brands do Sonja Gerhardt fans also like?
Beyond Sonja Gerhardt itself, the audience over-indexes on Circular economy (24.78×), Pleural effusion (14.82×), Knauf Insulation (35.12×), and Howrah (145.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sonja Gerhardt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.