Rascasse Audience Intelligence

World War Z (film) Audience in United States

A data profile of the people who buy, follow and care about World War Z (film) in United States — modelled from more than twelve digital signal sources. World War Z (film) has an estimated audience of 1,545,651 people in United States.

#15among Horror in United States#1159among Movie / TV Show / Series in United States#2860in Movies & TV

The average World War Z (film) fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World War Z (film) profile in United States.

Audience size
1.5M
in United States
Gender
37.0%♀
63.0% male
Age
38.6
average years
Country rank
#17341
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World War Z (film) viewers

37.0% are female, 63.0% are male, average age 38.6.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for World War Z (film) audience in United States
MetricValue
Female37.0%
Male63.0%
Average age38.6
Estimated audience size1,545,651
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the World War Z (film) audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

22.1%

of the worldwide World War Z (film) audience comes from United States.

Worldwide audience distribution share by country for World War Z (film)
CountryShare
United States22.1%
India7.3%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World War Z (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

World War Z (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.50×
02Idaho~10K1.31×
03Arizona~40K1.24×
04Texas~200K1.22×
05New Mexico~10K1.22×
06Alaska~4K1.22×
07California~200K1.18×
08Oregon~20K1.16×
09Oklahoma~20K1.16×
10Nevada~20K1.16×
11Washington~40K1.13×
12Montana~5K1.09×
13Colorado~30K1.05×
14Arkansas~10K1.05×
15Kansas~10K1.05×
16Illinois~50K1.02×
17Nebraska~8K1.02×
18Missouri~30K1.01×
19Hawaii~7K1.01×
20Kentucky~20K0.99×
21Indiana~30K0.97×
22South Dakota~4K0.97×
23North Carolina~50K0.96×
24West Virginia~7K0.96×
25Georgia~50K0.95×
26Virginia~40K0.95×
27North Dakota~3K0.95×
28Michigan~40K0.94×
29Tennessee~30K0.94×
30Maine~5K0.93×
31New York~80K0.92×
32Pennsylvania~50K0.92×
33New Hampshire~6K0.92×
34Ohio~40K0.91×
35Minnesota~20K0.91×
36Iowa~10K0.91×
37Wisconsin~20K0.90×
38Rhode Island~4K0.90×
39Florida~100K0.89×
40Maryland~20K0.89×
41Alabama~20K0.89×
42Louisiana~20K0.89×
43Mississippi~10K0.89×
44New Jersey~40K0.88×
45Connecticut~10K0.88×
46Vermont~2K0.88×
47South Carolina~20K0.86×
48Delaware~4K0.86×
49Massachusetts~30K0.84×
50Washington, District of Columbia~4K0.80×
Fig. 06

Affinity by region

Affinity by region — World War Z (film), United States
0.80×1.00×1.50×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See World War Z (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World War Z (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →