Girl power Audience in Germany
Girl power has an estimated audience of 644,498 people in Germany. 63.0% are female, 37.0% are male, average age 29.8. Top brand affinities: Politician, Harry Potter, Jim Carrey, TikTok, Tagesschau.
Top brand affinities include Politician, Harry Potter, Jim Carrey, with strongest over-indexing on Politician (16.91× the country average). Demographically, the Girl power audience skews more female with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness.
Category: Politics & Society · Type: Topic · Subtype: Record label
Demographics of Girl power fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 29.8 |
| Estimated audience size | 644,498 |
Audience persona
The typical Girl power fan in Germany is more female, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Politician.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Politician | 16.91× | Politics & Society |
| Harry Potter | 2.81× | Movies & TV |
| Jim Carrey | 10.03× | Movies & TV |
| TikTok | 2.64× | Internet & Social Media |
| Tagesschau | 2.62× | Movies & TV |
| Baptist church | 24.49× | Politics & Society |
| Foreign language | 7.91× | Business & Career |
| Deutsch lernen | 5.85× | Business & Career |
| Emmanuel Macron | 10.03× | Politics & Society |
| Broadcast journalism | 9.96× | Movies & TV |
| Men's Humor | 13.24× | Literature |
| Consumer electronics | 1.93× | Technology & Electronics |
| Samba | 12.35× | Music & Radio |
| Digital audio | 5.57× | Technology & Electronics |
| Acting | 4.02× | Business & Career |
| Feminism | 7.84× | Politics & Society |
| Arts and music | 1.74× | Arts & Culture |
| Drama movies | 3.5× | Movies & TV |
| Journalist | 5.84× | News |
| Music | 1.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.84 |
| Mindfulness | BALANCE | 1.8 |
| Sustainability | BALANCE | 1.75 |
| Creativity | OPEN | 1.64 |
| Pet Ownership | JOY | 1.64 |
| Design Affinity | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 12.6% |
| Italy | 6.4% |
See Girl power audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Girl power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.