Rascasse Audience Intelligence

Journalist Audience in Germany

A data profile of the people who buy, follow and care about Journalist in Germany — modelled from more than twelve digital signal sources. Journalist has an estimated audience of 3,237,152 people in Germany.

#1180among Topic in Germany#23in News

The average Journalist fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Western Union, Transfermarkt, with strongest over-indexing on Tagesschau (2.83× the country average).

Demographically, the Journalist audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Journalist fan in Germany is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Journalist profile in Germany.

Audience size
3.2M
in Germany
Gender
48.9%♀
51.1% male
Age
39.3
average years
Country rank
#1922
Topic in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Journalist fans

48.9% are female, 51.1% are male, average age 39.3.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Journalist audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age39.3
Estimated audience size3,237,152
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Journalist audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Journalist audience comes from Germany.

Worldwide audience distribution share by country for Journalist
CountryShare
United States20.1%
Brazil5.6%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Journalist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Journalist fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~900K1.24×
02Berlin~200K1.22×
03Brandenburg~100K1.08×
04Hessen~300K1.03×
05Hamburg~80K1.03×
06Bremen~30K1.00×
07Niedersachsen~300K0.99×
08Rheinland-Pfalz~200K0.99×
09Schleswig-Holstein~100K0.98×
10Thüringen~80K0.97×
11Sachsen~200K0.96×
12Sachsen-Anhalt~80K0.95×
13Baden-Württemberg~400K0.92×
14Mecklenburg-Vorpommern~60K0.92×
15Saarland~40K0.91×
16Bayern~500K0.90×
Fig. 06

Affinity by region

Affinity by region — Journalist, Germany
0.90×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Journalist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Journalist audience
#·InterestCategoryAffinity×
01Che GuevaraPolitics & Society5.12×
02Italo discoMusic & Radio4.94×
03The Epoch TimesNews4.12×
04Western UnionBusiness & Career3.54×
05Real propertyHome & Garden3.24×
06TagesschauMovies & TV2.83×
07Political scienceBusiness & Career2.80×
08VolunteeringPolitics & Society2.49×
09Robert RedfordMovies & TV2.39×
10TransfermarktSports2.26×
11FocusNews2.22×
12PoliticsPolitics & Society1.90×
13Solar energyHome & Garden1.89×
14DessertsFood & Beverages1.81×
15TattoosFashion & Accessoires1.70×
16Online newspaperNews1.67×
17Breaking newsMovies & TV1.61×
18KitchenHome & Garden1.60×
19Netto Marken-DiscountShopping1.53×
20ZDFMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Journalist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Journalist audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
Need for SecurityCONSERVATISM1.57×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Journalist audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Sports ActivityPOWER0.73×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Journalist have in Germany?

Journalist has an estimated audience of 3,237,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Journalist fans?

48.9% of Journalist fans are female, 51.1% are male, with an average age of 39.3 years.

03

Which brands do Journalist fans like most?

Journalist fans show strongest brand affinity for Tagesschau (2.83×), Western Union (3.54×), and Transfermarkt (2.26×) over the country average.

04

Where do Journalist fans live in Germany?

Journalist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Journalist fans also like?

Beyond Journalist itself, the audience over-indexes on Western Union (3.54×), Transfermarkt (2.26×), Politics (1.9×), and Real property (3.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Journalist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Journalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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