Journalist Audience in Germany
Journalist has an estimated audience of 3,237,152 people in Germany. 48.9% are female, 51.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Snow White (Fables), Emperor Entertainment Group, Curcuma, Nuts (film), Manor.
The average Journalist fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Snow White (Fables), Emperor Entertainment Group, Curcuma, with strongest over-indexing on Snow White (Fables) (1.53× the country average). Demographically, the Journalist audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of Journalist fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.3 |
| Estimated audience size | 3,237,152 |
Audience persona
The typical Journalist fan in Germany is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Snow White (Fables).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 796,923 | 1.13× |
| Bayern | 485,241 | 0.93× |
| Baden-Württemberg | 419,155 | 0.95× |
| Niedersachsen | 315,301 | 1× |
| Hessen | 271,905 | 1.1× |
| Berlin | 191,679 | 1.32× |
| Rheinland-Pfalz | 158,909 | 0.98× |
| Sachsen | 148,892 | 0.94× |
| Schleswig-Holstein | 112,875 | 0.97× |
| Brandenburg | 107,185 | 1.07× |
| Hamburg | 78,861 | 1.08× |
| Sachsen-Anhalt | 77,380 | 0.92× |
| Thüringen | 74,714 | 0.91× |
| Mecklenburg-Vorpommern | 53,597 | 0.87× |
| Saarland | 33,456 | 0.84× |
| Bremen | 27,481 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Snow White (Fables) | 1.53× | Literature |
| Emperor Entertainment Group | 1.88× | Business & Career |
| Curcuma | 2.29× | Food & Beverages |
| Nuts (film) | 1.96× | Movies & TV |
| Manor | 3.2× | Shopping |
| Samanyolu Haber | 1.84× | Movies & TV |
| Steampunk | 1.57× | Fashion & Accessoires |
| Fatteh | 4.25× | Food & Beverages |
| Solo climbing | 1.56× | Sports |
| Parma | 2.17× | Travel & Leisure |
| Viator | 2.31× | Travel & Leisure |
| Fast Five | 1.82× | Movies & TV |
| Faun (band) | 1.61× | Music & Radio |
| Motion Picture Association of America | 2.73× | Movies & TV |
| Fat-tailed sheep | 7.14× | Pets & Animals |
| The Nice Guys | 1.8× | Movies & TV |
| Weimar Republic | 1.6× | Politics & Society |
| Laneige | 1.89× | Beauty & Wellness |
| Esra Erol | 1.69× | Movies & TV |
| Salman Khan | 1.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Career Orientation | POWER | 1.23 |
| Patriotism | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.6% |
| Italy | 5.1% |
See Journalist audiences in other countries
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Journalist have in Germany?
Journalist has an estimated audience of 3,237,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Journalist fans?
48.9% of Journalist fans are female, 51.1% are male, with an average age of 39.3 years.
Which brands do Journalist fans like most?
Journalist fans show strongest brand affinity for Snow White (Fables) (1.53×), Emperor Entertainment Group (1.88×), and Curcuma (2.29×) over the country average.
Where do Journalist fans live in Germany?
Journalist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 796,923), Bayern (reach 485,241), and Baden-Württemberg (reach 419,155). These three regions account for the largest share of the active audience.
What other brands do Journalist fans also like?
Beyond Journalist itself, the audience over-indexes on Emperor Entertainment Group (1.88×), Curcuma (2.29×), Nuts (film) (1.96×), and Manor (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Journalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.