Journalist Audience in Germany

Journalist has an estimated audience of 3,237,152 people in Germany. 48.9% are female, 51.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Tagesschau, Real property, Pets, Transfermarkt.

The average Journalist fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Tagesschau, Real property, with strongest over-indexing on Western Union (7.14× the country average). Demographically, the Journalist audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Journalist fans

Demographic split for Journalist audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age39.3
Estimated audience size3,237,152

Audience persona

The typical Journalist fan in Germany is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Western Union.

Top regions in Germany

Top regions ranked by reach for Journalist in Germany
RegionReachAffinity
Nordrhein-Westfalen796,9231.13×
Bayern485,2410.93×
Baden-Württemberg419,1550.95×
Niedersachsen315,301
Hessen271,9051.1×
Berlin191,6791.32×
Rheinland-Pfalz158,9090.98×
Sachsen148,8920.94×
Schleswig-Holstein112,8750.97×
Brandenburg107,1851.07×
Hamburg78,8611.08×
Sachsen-Anhalt77,3800.92×
Thüringen74,7140.91×
Mecklenburg-Vorpommern53,5970.87×
Saarland33,4560.84×
Bremen27,4810.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Journalist audience
BrandAffinityCategory
Western Union7.14×Business & Career
Tagesschau2.66×Movies & TV
Real property4.25×Home & Garden
Pets1.68×Pets & Animals
Transfermarkt2.42×Sports
Westdeutscher Rundfunk3.12×Movies & TV
Automobiles1.66×Cars & Mobility
Eintracht Frankfurt1.88×Sports
Politics1.72×Politics & Society
Italo disco5.3×Music & Radio
Volunteering2.15×Politics & Society
Markus Lanz2.14×Movies & TV
VfB Stuttgart1.65×Sports
Satire2.55×Literature
Freeware1.58×Technology & Electronics
FOCUS Online1.67×News
Focus2.05×News
University2.31×Business & Career
Livemusic1.81×Music & Radio
Running2.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Journalist audience
TraitClusterScore
SpiritualityBALANCE1.28
Healthy LifestyleBALANCE1.24
Career OrientationPOWER1.23
PatriotismCONSERVATISM1.2
Need for SecurityCONSERVATISM1.19
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Journalist
CountryShare
United States20.1%
Brazil5.6%
Italy5.1%

See Journalist audiences in other countries

More News audiences in Germany

Frequently asked questions

How many fans does Journalist have in Germany?

Journalist has an estimated audience of 3,237,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Journalist fans?

48.9% of Journalist fans are female, 51.1% are male, with an average age of 39.3 years.

Which brands do Journalist fans like most?

Journalist fans show strongest brand affinity for Western Union (7.14×), Tagesschau (2.66×), and Real property (4.25×) over the country average.

Where do Journalist fans live in Germany?

Journalist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 796,923), Bayern (reach 485,241), and Baden-Württemberg (reach 419,155). These three regions account for the largest share of the active audience.

What other brands do Journalist fans also like?

Beyond Journalist itself, the audience over-indexes on Tagesschau (2.66×), Real property (4.25×), Pets (1.68×), and Transfermarkt (2.42×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Journalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.