A data profile of the people who buy, follow and care about Journalist in United Kingdom — modelled from more than twelve digital signal sources. Journalist has an estimated audience of 4,342,716 people in United Kingdom.
The average Journalist fan in United Kingdom is 43.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Politics, Political science, with strongest over-indexing on Wikipedia (5.7× the country average).
Demographically, the Journalist audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Journalist fan in United Kingdom is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Journalist profile in United Kingdom.
57.1% are female, 42.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.9 |
| Estimated audience size | 4,342,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Journalist audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.6% |
| Italy | 5.1% |
Where the Journalist audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.40× | |
| 02 | Yorkshire and the Humber | ~500K | 1.36× | |
| 03 | Northern Ireland | ~100K | 1.12× | |
| 04 | South East | ~600K | 1.03× | |
| 05 | East Midlands | ~300K | 1.03× | |
| 06 | North East | ~200K | 1.03× | |
| 07 | Wales | ~300K | 1.02× | |
| 08 | Scotland | ~400K | 0.94× | |
| 09 | England | ~3.5M | 0.88× | |
| 10 | East of England | ~300K | 0.84× | |
| 11 | South West | ~300K | 0.83× | |
| 12 | North West | ~300K | 0.63× |
The strongest cross-interests of the Journalist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jude Law | Movies & TV | 6.75× | ||
| 02 | Wikipedia | Internet & Social Media | 5.70× | ||
| 03 | Andrew Lincoln | Movies & TV | 5.39× | ||
| 04 | Political science | Business & Career | 4.04× | ||
| 05 | Pierce Brosnan | Movies & TV | 3.42× | ||
| 06 | Sketch comedy | Movies & TV | 3.32× | ||
| 07 | Adoption | Kids & Family | 3.00× | ||
| 08 | Risk management | Business & Career | 2.45× | ||
| 09 | Satire | Literature | 2.30× | ||
| 10 | Politics | Politics & Society | 2.26× | ||
| 11 | Genetics | Kids & Family | 1.96× | ||
| 12 | Esso | Cars & Mobility | 1.92× | ||
| 13 | Refrigerator | Home & Garden | 1.82× | ||
| 14 | Radio | Technology & Electronics | 1.80× | ||
| 15 | Betfair | Games | 1.78× | ||
| 16 | Volunteering | Politics & Society | 1.76× | ||
| 17 | Hobby | Home & Garden | 1.62× | ||
| 18 | Local news | News | 1.62× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.61× | ||
| 20 | William Hill (bookmaker) | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.60× | |
| Patriotism | CONSERVATISM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Design Affinity | PREMIUM | 0.70× | |
| Pet Ownership | JOY | 0.72× |
Journalist has an estimated audience of 4,342,716 people in United Kingdom, concentrated in England and South East.
57.1% of Journalist fans are female, 42.9% are male, with an average age of 43.9 years.
Journalist fans show strongest brand affinity for Wikipedia (5.7×), Politics (2.26×), and Political science (4.04×) over the country average.
Journalist fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Journalist itself, the audience over-indexes on Politics (2.26×), Political science (4.04×), Jude Law (6.75×), and Sketch comedy (3.32×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Journalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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