A data profile of the people who buy, follow and care about Journalist in Italy — modelled from more than twelve digital signal sources. Journalist has an estimated audience of 5,844,202 people in Italy.
Journalist has an estimated audience of 5,844,202 people in Italy. 47.7% are female, 52.3% are male, average age 43.8. Top brand affinities: Wikipedia, Singer-songwriter, Local news, Breaking news, Online newspaper.
Top brand affinities include Wikipedia, Singer-songwriter, Local news, with strongest over-indexing on Wikipedia (4.08× the country average).
Demographically, the Journalist audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Journalist fan in Italy is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Journalist profile in Italy.
47.7% are female, 52.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 43.8 |
| Estimated audience size | 5,844,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Journalist audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.6% |
| Italy | 5.1% |
The strongest cross-interests of the Journalist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 4.75× | ||
| 02 | Andrea Bocelli | Music & Radio | 4.75× | ||
| 03 | Wikipedia | Internet & Social Media | 4.08× | ||
| 04 | Satire | Literature | 2.92× | ||
| 05 | Breaking news | Movies & TV | 2.84× | ||
| 06 | Singer-songwriter | Music & Radio | 2.28× | ||
| 07 | Political science | Business & Career | 2.04× | ||
| 08 | Le Iene | Movies & TV | 2.00× | ||
| 09 | Serie B | Sports | 1.95× | ||
| 10 | Online newspaper | News | 1.94× | ||
| 11 | Innovation | Business & Career | 1.87× | ||
| 12 | Mediaset | Technology & Electronics | 1.83× | ||
| 13 | Champagne | Food & Beverages | 1.82× | ||
| 14 | Volunteering | Politics & Society | 1.71× | ||
| 15 | Sustainable energy | Home & Garden | 1.70× | ||
| 16 | Nonprofit organization | Politics & Society | 1.69× | ||
| 17 | Genetics | Kids & Family | 1.68× | ||
| 18 | Musical theatre | Movies & TV | 1.65× | ||
| 19 | Renewable energy | Business & Career | 1.65× | ||
| 20 | Financial services | Business & Career | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Extroversion | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Journalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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