A data profile of the people who buy, follow and care about Le Iene in Italy — modelled from more than twelve digital signal sources. Le Iene has an estimated audience of 7,037,837 people in Italy.
The average Le Iene fan in Italy is 38.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Leggo, Il Mattino, Il Messaggero, with strongest over-indexing on Leggo (14× the country average).
Demographically, the Le Iene audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Le Iene fan in Italy is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Leggo.
The key figures that characterise the Le Iene profile in Italy.
47.5% are female, 52.5% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 38.2 |
| Estimated audience size | 7,037,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Le Iene audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 90.9% |
| Switzerland | 2.1% |
| Germany | 1.9% |
Where the Le Iene audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.38× | |
| 02 | Puglia | ~700K | 1.34× | |
| 03 | Lazio | ~1M | 1.27× | |
| 04 | Sicilia | ~800K | 1.25× | |
| 05 | Lombardy | ~1.5M | 1.23× | |
| 06 | Calabria | ~300K | 1.13× | |
| 07 | Piedmont | ~600K | 1.11× | |
| 08 | Emilia-Romagna | ~700K | 1.06× | |
| 09 | Abruzzo | ~200K | 1.04× | |
| 10 | Tuscany | ~500K | 1.02× | |
| 11 | Marche | ~200K | 0.95× | |
| 12 | Basilicata | ~60K | 0.93× | |
| 13 | Veneto | ~500K | 0.92× | |
| 14 | Liguria | ~200K | 0.91× | |
| 15 | Sardinia | ~200K | 0.89× | |
| 16 | Umbria | ~100K | 0.81× | |
| 17 | Molise | ~30K | 0.78× | |
| 18 | Friuli-Venezia Giulia | ~100K | 0.77× | |
| 19 | Trentino-Alto Adige/Südtirol | ~100K | 0.73× | |
| 20 | Aosta Valley | ~10K | 0.52× |
The strongest cross-interests of the Le Iene audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gossip columnist | News | 32.97× | ||
| 02 | Gossip Girl (novel series) | Literature | 27.16× | ||
| 03 | Focus | News | 23.24× | ||
| 04 | Leggo | News | 14.00× | ||
| 05 | Radio Maria | Music & Radio | 11.59× | ||
| 06 | Striscia la notizia | Movies & TV | 11.13× | ||
| 07 | Agenzia Nazionale Stampa Associata | News | 10.94× | ||
| 08 | Il Mattino | News | 10.48× | ||
| 09 | Talent show | Movies & TV | 9.08× | ||
| 10 | Che tempo che fa | Movies & TV | 8.28× | ||
| 11 | Antonio Conte | Sports | 7.98× | ||
| 12 | Il Messaggero | News | 5.69× | ||
| 13 | Giorgia Meloni | Politics & Society | 5.30× | ||
| 14 | Meme | Internet & Social Media | 5.08× | ||
| 15 | La Stampa | News | 4.74× | ||
| 16 | Corriere della Sera | News | 4.08× | ||
| 17 | La Repubblica | News | 4.03× | ||
| 18 | Il Giornale | News | 3.62× | ||
| 19 | Il Fatto Quotidiano | News | 3.09× | ||
| 20 | Jannik Sinner | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Spirituality | BALANCE | 1.64× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Price Sensitivity | PREMIUM | 0.99× |
Le Iene has an estimated audience of 7,037,837 people in Italy, concentrated in Lombardy and Campania.
47.5% of Le Iene fans are female, 52.5% are male, with an average age of 38.2 years.
Le Iene fans show strongest brand affinity for Leggo (14×), Il Mattino (10.48×), and Il Messaggero (5.69×) over the country average.
Le Iene fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Le Iene itself, the audience over-indexes on Il Mattino (10.48×), Il Messaggero (5.69×), Gossip Girl (novel series) (27.16×), and La Stampa (4.74×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Le Iene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.