A data profile of the people who buy, follow and care about Meme in Italy — modelled from more than twelve digital signal sources. Meme has an estimated audience of 4,709,218 people in Italy.
The average Meme fan in Italy is 30.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Margot Robbie, Le Iene, with strongest over-indexing on Wikipedia (4.38× the country average).
Demographically, the Meme audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Meme fan in Italy is more male, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Meme profile in Italy.
42.6% are female, 57.4% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 30.8 |
| Estimated audience size | 4,709,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Meme audience comes from Italy.
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
Where the Meme audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.32× | |
| 02 | Puglia | ~400K | 1.23× | |
| 03 | Lazio | ~700K | 1.18× | |
| 04 | Veneto | ~400K | 1.15× | |
| 05 | Sicilia | ~500K | 1.11× | |
| 06 | Campania | ~600K | 1.10× | |
| 07 | Emilia-Romagna | ~400K | 1.10× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 1.08× | |
| 09 | Piedmont | ~400K | 1.07× | |
| 10 | Friuli-Venezia Giulia | ~90K | 1.05× | |
| 11 | Tuscany | ~300K | 1.04× | |
| 12 | Liguria | ~100K | 1.01× | |
| 13 | Sardinia | ~100K | 0.99× | |
| 14 | Marche | ~100K | 0.92× | |
| 15 | Abruzzo | ~100K | 0.92× | |
| 16 | Calabria | ~100K | 0.91× | |
| 17 | Umbria | ~70K | 0.90× | |
| 18 | Basilicata | ~30K | 0.75× | |
| 19 | Molise | ~20K | 0.72× | |
| 20 | Aosta Valley | ~8K | 0.65× |
The strongest cross-interests of the Meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Che tempo che fa | Movies & TV | 7.55× | ||
| 02 | Margot Robbie | Movies & TV | 7.54× | ||
| 03 | Scarlett Johansson | Movies & TV | 7.54× | ||
| 04 | Cameron Diaz | Movies & TV | 7.54× | ||
| 05 | Gerard Butler | Movies & TV | 7.54× | ||
| 06 | Nina Dobrev | Movies & TV | 7.54× | ||
| 07 | Amanda Seyfried | Movies & TV | 7.54× | ||
| 08 | Ian Somerhalder | Movies & TV | 7.54× | ||
| 09 | Orlando Bloom | Movies & TV | 7.54× | ||
| 10 | Natalie Portman | Movies & TV | 7.35× | ||
| 11 | Mara Maionchi | Movies & TV | 7.24× | ||
| 12 | Emma Stone | Movies & TV | 7.11× | ||
| 13 | Antonio Conte | Sports | 6.32× | ||
| 14 | Catherine Zeta-Jones | Movies & TV | 5.62× | ||
| 15 | Le Iene | Movies & TV | 5.08× | ||
| 16 | Wikipedia | Internet & Social Media | 4.38× | ||
| 17 | Satire | Literature | 3.69× | ||
| 18 | Singer-songwriter | Music & Radio | 2.32× | ||
| 19 | Mobile game | Games | 2.10× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.33× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Urban Lifestyle | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.74× |
Meme has an estimated audience of 4,709,218 people in Italy, concentrated in Lombardy and Lazio.
42.6% of Meme fans are female, 57.4% are male, with an average age of 30.8 years.
Meme fans show strongest brand affinity for Wikipedia (4.38×), Margot Robbie (7.54×), and Le Iene (5.08×) over the country average.
Meme fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Meme itself, the audience over-indexes on Margot Robbie (7.54×), Le Iene (5.08×), Che tempo che fa (7.55×), and Antonio Conte (6.32×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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