A data profile of the people who buy, follow and care about Viral video in Italy — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 6,989,723 people in Italy.
The average Viral video fan in Italy is 40.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Arts and music, Virus, World Wide Web, with strongest over-indexing on Arts and music (1.73× the country average).
Demographically, the Viral video audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Viral video fan in Italy is more male, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Arts and music.
The key figures that characterise the Viral video profile in Italy.
42.4% are female, 57.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 40.8 |
| Estimated audience size | 6,989,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Viral video audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
Where the Viral video audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.23× | |
| 02 | Campania | ~900K | 1.16× | |
| 03 | Sicilia | ~700K | 1.15× | |
| 04 | Puglia | ~500K | 1.11× | |
| 05 | Calabria | ~200K | 1.07× | |
| 06 | Basilicata | ~70K | 1.06× | |
| 07 | Lazio | ~900K | 1.03× | |
| 08 | Emilia-Romagna | ~600K | 1.02× | |
| 09 | Veneto | ~600K | 1.01× | |
| 10 | Marche | ~200K | 1.01× | |
| 11 | Friuli-Venezia Giulia | ~100K | 1.01× | |
| 12 | Molise | ~30K | 0.99× | |
| 13 | Aosta Valley | ~20K | 0.99× | |
| 14 | Abruzzo | ~100K | 0.97× | |
| 15 | Trentino-Alto Adige/Südtirol | ~100K | 0.97× | |
| 16 | Tuscany | ~400K | 0.96× | |
| 17 | Umbria | ~100K | 0.95× | |
| 18 | Piedmont | ~500K | 0.92× | |
| 19 | Sardinia | ~200K | 0.90× | |
| 20 | Liguria | ~200K | 0.90× |
The strongest cross-interests of the Viral video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral marketing | Business & Career | 2.78× | ||
| 02 | Virus | Health | 2.57× | ||
| 03 | Video hosting service | Technology & Electronics | 2.55× | ||
| 04 | Obituary | Literature | 2.11× | ||
| 05 | Television station | Movies & TV | 2.07× | ||
| 06 | MSN | News | 1.97× | ||
| 07 | Web application | Technology & Electronics | 1.87× | ||
| 08 | Digital television | Movies & TV | 1.76× | ||
| 09 | Arts and music | Arts & Culture | 1.73× | ||
| 10 | Commercial vehicle | Cars & Mobility | 1.68× | ||
| 11 | Laughter | Movies & TV | 1.66× | ||
| 12 | Il Mattino | News | 1.65× | ||
| 13 | Reggae | Music & Radio | 1.64× | ||
| 14 | Golden Retriever | Pets & Animals | 1.61× | ||
| 15 | World Wide Web | Internet & Social Media | 1.60× | ||
| 16 | Stand-up comedy | Movies & TV | 1.57× | ||
| 17 | Digital media | Business & Career | 1.56× | ||
| 18 | Il Messaggero | News | 1.55× | ||
| 19 | Man | Kids & Family | 1.52× | ||
| 20 | Tire | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.18× | |
| Need for Security | CONSERVATISM | 1.17× | |
| DIY Mentality | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Individualism | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.74× |
Viral video has an estimated audience of 6,989,723 people in Italy, concentrated in Lombardy and Campania.
42.4% of Viral video fans are female, 57.6% are male, with an average age of 40.8 years.
Viral video fans show strongest brand affinity for Arts and music (1.73×), Virus (2.57×), and World Wide Web (1.6×) over the country average.
Viral video fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~900K), and Lazio (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Viral video itself, the audience over-indexes on Virus (2.57×), World Wide Web (1.6×), Il Messaggero (1.55×), and Video hosting service (2.55×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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