Rascasse Audience Intelligence

Viral video Audience in Brazil

Name: Viral video — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Viral video in Brazil — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 6,095,948 people in Brazil.

#4among Content type in Brazil #722among Topic in Brazil #25in Internet & Social Media

The average Viral video fan in Brazil is 39.9 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viral video profile in Brazil.

Audience size

6.1M

in Brazil

Gender

47.6%♀

52.4% male

Age

39.9

average years

Country rank

#1065

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Viral video fans

47.6% are female, 52.4% are male, average age 39.9.

Fig. 02

Gender split

47.6%

Female

52.4%

Male

Demographic split for Viral video audience in Brazil
Metric	Value
Female	47.6%
Male	52.4%
Average age	39.9
Estimated audience size	6,095,948

Fig. 03

Age distribution

Age distribution of the Viral video audience in Brazil
Age bracket	Share	%
16-19		19%
20-29		19%
30-39		18%
40-49		19%
50+		24%

Fig. 04

Worldwide distribution

2.9%

of the worldwide Viral video audience comes from Brazil.

Worldwide audience distribution share by country for Viral video
Country	Share
United States	21.0%
India	9.8%
Indonesia	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viral video audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Viral video fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~20K	1.31×
02	Amapá	~30K	1.16×
03	Acre	~20K	1.13×
04	Sergipe	~70K	1.08×
05	Piauí	~90K	1.07×
06	Tocantins	~40K	1.07×
07	Pará	~200K	1.04×
08	Rondônia	~50K	1.00×
09	Maranhão	~200K	0.99×
10	Mato Grosso do Sul	~90K	0.99×
11	Alagoas	~90K	0.97×
12	Paraíba	~100K	0.96×
13	Rio Grande do Norte	~100K	0.96×
14	Amazonas	~100K	0.95×
15	Mato Grosso	~100K	0.94×
16	Pernambuco	~300K	0.92×
17	Espírito Santo	~100K	0.92×
18	Federal District	~90K	0.91×
19	Bahia	~400K	0.90×
20	Ceará	~200K	0.90×
21	Goiás	~200K	0.88×
22	Santa Catarina	~200K	0.85×
23	Rio Grande do Sul	~300K	0.83×
24	Paraná	~300K	0.82×
25	Minas Gerais	~500K	0.78×
26	Rio de Janeiro	~400K	0.76×
27	São Paulo	~1M	0.65×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

See Viral video audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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