Rascasse Audience Intelligence

Influencer marketing Audience in Brazil

A data profile of the people who buy, follow and care about Influencer marketing in Brazil — modelled from more than twelve digital signal sources. Influencer marketing has an estimated audience of 4,498,299 people in Brazil.

#5among Content type in Brazil#1017among Topic in Brazil#34in Internet & Social Media

The average Influencer marketing fan in Brazil is 38.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Influencer marketing profile in Brazil.

Audience size
4.5M
in Brazil
Gender
60.5%♀
39.5% male
Age
38.6
average years
Country rank
#1509
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Influencer marketing fans

60.5% are female, 39.5% are male, average age 38.6.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Influencer marketing audience in Brazil
MetricValue
Female60.5%
Male39.5%
Average age38.6
Estimated audience size4,498,299
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Influencer marketing audience in Brazil
Age bracketShare%
16-1916%
20-2925%
30-3923%
40-4919%
50+17%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Influencer marketing audience comes from Brazil.

Worldwide audience distribution share by country for Influencer marketing
CountryShare
China12.0%
United States11.4%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Influencer marketing audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Influencer marketing fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~10K1.13×
02Tocantins~30K1.07×
03Sergipe~50K1.05×
04Rondônia~40K1.04×
05Acre~20K1.03×
06Mato Grosso do Sul~70K1.02×
07Rio Grande do Norte~80K1.01×
08Alagoas~70K1.01×
09Amapá~20K1.01×
10Paraíba~90K0.99×
11Amazonas~80K0.99×
12Piauí~60K0.99×
13Maranhão~100K0.98×
14Mato Grosso~80K0.98×
15Espírito Santo~90K0.97×
16Pará~100K0.96×
17Federal District~70K0.96×
18Pernambuco~200K0.94×
19Goiás~200K0.94×
20Ceará~200K0.93×
21Santa Catarina~200K0.92×
22Bahia~300K0.91×
23Rio Grande do Sul~200K0.91×
24Paraná~200K0.89×
25Minas Gerais~400K0.88×
26Rio de Janeiro~400K0.88×
27São Paulo~1M0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Brazil

See Influencer marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Influencer marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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