Rascasse Audience Intelligence

Influencer marketing Audience in United States

A data profile of the people who buy, follow and care about Influencer marketing in United States — modelled from more than twelve digital signal sources. Influencer marketing has an estimated audience of 7,319,739 people in United States.

#12among Content type in United States#2932among Topic in United States#73in Internet & Social Media

The average Influencer marketing fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include OnlyFans, TikTok, Whatnot, with strongest over-indexing on OnlyFans (5.19× the country average).

Demographically, the Influencer marketing audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Influencer marketing fan in United States is balanced, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for OnlyFans.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Influencer marketing profile in United States.

Audience size
7.3M
in United States
Gender
54.1%♀
45.9% male
Age
37.2
average years
Country rank
#4838
Topic in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Influencer marketing fans

54.1% are female, 45.9% are male, average age 37.2.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Influencer marketing audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.2
Estimated audience size7,319,739
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Influencer marketing audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Influencer marketing audience comes from United States.

Worldwide audience distribution share by country for Influencer marketing
CountryShare
China12.0%
United States11.4%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Influencer marketing audience in United States is strongest.

Fig. 05

Top regions by affinity

Influencer marketing fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.84×
02New York~700K1.80×
03Oregon~100K1.34×
04California~1M1.32×
05Virginia~200K1.24×
06Georgia~300K1.23×
07Illinois~300K1.22×
08Florida~600K1.21×
09New Jersey~200K1.19×
10Mississippi~70K1.17×
11Massachusetts~200K1.13×
12Tennessee~200K1.12×
13Louisiana~100K1.08×
14Texas~700K1.05×
15South Carolina~100K1.05×
16Alabama~100K1.03×
17Connecticut~80K1.03×
18Montana~20K1.03×
19Arkansas~60K1.01×
20Kansas~60K1.01×
21Utah~70K1.00×
22Rhode Island~20K1.00×
23Ohio~200K0.99×
24North Carolina~200K0.99×
25North Dakota~10K0.99×
26Arizona~100K0.98×
27Kentucky~90K0.97×
28Vermont~10K0.97×
29Indiana~100K0.96×
30Nevada~70K0.96×
31Delaware~20K0.96×
32Alaska~20K0.96×
33New Hampshire~30K0.95×
34Idaho~30K0.94×
35South Dakota~20K0.94×
36Missouri~100K0.92×
37West Virginia~30K0.92×
38Washington~100K0.91×
39Colorado~100K0.91×
40Iowa~50K0.91×
41Nebraska~30K0.91×
42Wisconsin~100K0.90×
43Maine~20K0.90×
44Michigan~200K0.89×
45Hawaii~30K0.89×
46Pennsylvania~200K0.88×
47Oklahoma~70K0.87×
48Maryland~100K0.86×
49Minnesota~90K0.85×
50New Mexico~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Influencer marketing, United States
0.85×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Influencer marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Influencer marketing audience
#·InterestCategoryAffinity×
01WhatnotShopping5.25×
02OnlyFansTechnology & Electronics5.19×
03Carlos AlcarazSports3.67×
04Bachata (dance)Music & Radio2.89×
05Long LashesBeauty & Wellness2.84×
06AfrobeatMusic & Radio2.34×
07Hair ExtensionsBeauty & Wellness2.33×
08Google NewsNews2.16×
09Motivational speakingBusiness & Career2.01×
10SnapchatInternet & Social Media1.96×
11Curly HairBeauty & Wellness1.95×
12Bad BunnyMusic & Radio1.85×
13YouTube MusicInternet & Social Media1.77×
14Video hosting serviceTechnology & Electronics1.75×
15TikTokInternet & Social Media1.74×
16WNBASports1.72×
17BeetlejuiceMovies & TV1.61×
18NFL NetworkSports1.56×
19PeacemakerMovies & TV1.54×
20LivemusicMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Influencer marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Influencer marketing audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.25×
Design AffinityPREMIUM1.14×
TravellingTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Influencer marketing audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Family OrientationCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Influencer marketing have in United States?

Influencer marketing has an estimated audience of 7,319,739 people in United States, concentrated in California and New York.

02

What is the gender split and age of Influencer marketing fans?

54.1% of Influencer marketing fans are female, 45.9% are male, with an average age of 37.2 years.

03

Which brands do Influencer marketing fans like most?

Influencer marketing fans show strongest brand affinity for OnlyFans (5.19×), TikTok (1.74×), and Whatnot (5.25×) over the country average.

04

Where do Influencer marketing fans live in United States?

Influencer marketing fans in United States are most concentrated in California (reach ~1M), New York (reach ~700K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Influencer marketing fans also like?

Beyond Influencer marketing itself, the audience over-indexes on TikTok (1.74×), Whatnot (5.25×), Peacemaker (1.54×), and Hair Extensions (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Influencer marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Influencer marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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