Influencer marketing Audience in United States

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Influencer marketing has an estimated audience of 7,319,739 people in United States. 54.1% are female, 45.9% are male, average age 37.2. Top regions: California, New York, Texas. Top brand affinities: OnlyFans, TikTok, Whatnot, Peacemaker, Hair Extensions.

The average Influencer marketing fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include OnlyFans, TikTok, Whatnot, with strongest over-indexing on OnlyFans (5.19× the country average). Demographically, the Influencer marketing audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Influencer marketing fans

Demographic split for Influencer marketing audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.2
Estimated audience size7,319,739

Audience persona

The typical Influencer marketing fan in United States is balanced, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for OnlyFans.

Top regions in United States

Top regions ranked by reach for Influencer marketing in United States
RegionReachAffinity
California1,181,7431.47×
New York839,1452.05×
Texas684,9811.09×
Florida652,2091.32×
Illinois347,2301.42×
Georgia308,0701.37×
New Jersey229,5001.23×
North Carolina214,5170.97×
Ohio209,7140.93×
Pennsylvania205,3240.83×
Tennessee182,1561.24×
Virginia179,2391.01×
Michigan172,8860.9×
Massachusetts167,5621.16×
Arizona146,8600.98×
Washington134,4400.92×
Indiana133,0420.99×
Oregon120,3871.43×
Louisiana117,1421.24×
Missouri114,4550.97×
South Carolina112,5791.02×
Maryland107,5970.85×
Alabama106,7371.04×
Colorado97,7560.85×
Wisconsin94,7430.86×
Kentucky90,4380.99×
Mississippi84,4311.4×
Minnesota78,8510.75×
Connecticut75,2811.03×
Oklahoma69,3230.85×
Nevada68,6320.97×
Utah64,3440.98×
Kansas61,5511.07×
Arkansas60,9951.01×
Washington, District of Columbia55,1672.51×
Iowa47,6870.79×
Idaho32,5370.89×
Nebraska27,1920.74×
West Virginia22,9790.67×
New Hampshire21,4580.74×
Hawaii20,9460.67×
Rhode Island18,2820.78×
Maine18,2710.7×
New Mexico17,2140.47×
Montana15,3250.75×
Delaware13,6440.68×
North Dakota12,1670.81×
South Dakota10,5230.62×
Alaska9,1720.59×
Vermont8,9910.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Influencer marketing audience
BrandAffinityCategory
OnlyFans5.19×Technology & Electronics
TikTok1.74×Internet & Social Media
Whatnot5.25×Shopping
Peacemaker1.54×Movies & TV
Hair Extensions2.33×Beauty & Wellness
Carlos Alcaraz3.67×Sports
Google News2.16×News
Afrobeat2.34×Music & Radio
Snapchat1.96×Internet & Social Media
Video hosting service1.75×Technology & Electronics
Beetlejuice1.61×Movies & TV
Curly Hair1.95×Beauty & Wellness
YouTube Music1.77×Internet & Social Media
Bachata (dance)2.89×Music & Radio
Motivational speaking2.01×Business & Career
Bad Bunny1.85×Music & Radio
NFL Network1.56×Sports
Long Lashes2.84×Beauty & Wellness
Livemusic1.52×Music & Radio
Men's Fitness1.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Influencer marketing audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.24
Early Adopter MentalityPOWER2.09
Luxury OrientationPREMIUM1.99
Design AffinityPREMIUM1.85
SustainabilityBALANCE1.66
Sports ActivityPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Influencer marketing
CountryShare
China12.0%
United States11.5%
Italy7.8%

See Influencer marketing audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Influencer marketing have in United States?

Influencer marketing has an estimated audience of 7,319,739 people in United States, concentrated in California and New York.

What is the gender split and age of Influencer marketing fans?

54.1% of Influencer marketing fans are female, 45.9% are male, with an average age of 37.2 years.

Which brands do Influencer marketing fans like most?

Influencer marketing fans show strongest brand affinity for OnlyFans (5.19×), TikTok (1.74×), and Whatnot (5.25×) over the country average.

Where do Influencer marketing fans live in United States?

Influencer marketing fans in United States are most concentrated in California (reach 1,181,743), New York (reach 839,145), and Texas (reach 684,981). These three regions account for the largest share of the active audience.

What other brands do Influencer marketing fans also like?

Beyond Influencer marketing itself, the audience over-indexes on TikTok (1.74×), Whatnot (5.25×), Peacemaker (1.54×), and Hair Extensions (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Influencer marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.