Bachata (dance) Audience in United States

Bachata (dance) has an estimated audience of 11,530,476 people in United States. Top regions: California, New York, Florida. Top brand affinities: Moto Guzzi, Bundesliga, Superman, Stussy, Toyota Supra.

Bachata (dance) fans in United States are concentrated in California, with strong brand affinity for Moto Guzzi. The audience is concentrated in California, New York, Florida. Top brand affinities include Moto Guzzi, Bundesliga, Superman, with strongest over-indexing on Moto Guzzi (62.5× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Bachata (dance) fans

Demographic split for Bachata (dance) audience in United States
MetricValue
Estimated audience size11,530,476

Audience persona

The typical Bachata (dance) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Bachata (dance) in United States
RegionReachAffinity
California1,828,3981.44×
New York1,435,9572.23×
Florida1,379,9111.77×
Texas1,231,1101.24×
New Jersey612,0382.09×
Illinois485,6651.26×
Pennsylvania454,7371.17×
Massachusetts435,4691.92×
North Carolina410,1551.18×
Georgia395,7811.11×
Virginia385,8921.37×
Maryland318,1731.6×
Washington280,8791.21×
Arizona239,8931.02×
Connecticut224,0601.94×
Ohio223,7880.63×
Michigan205,4120.68×
Tennessee189,2480.82×
Colorado185,9811.02×
Indiana174,2800.83×
South Carolina166,5750.96×
Wisconsin138,6430.8×
Oregon129,7960.98×
Louisiana129,3060.87×
Minnesota125,8980.76×
Missouri122,2220.66×
Nevada121,0731.09×
Alabama110,1360.68×
Oklahoma102,6060.8×
Utah98,7980.96×
Kentucky91,1920.63×
Arkansas77,5330.82×
Kansas75,9420.84×
Washington, District of Columbia64,0381.85×
Rhode Island61,4831.68×
Iowa55,0350.58×
Hawaii54,7811.11×
Mississippi48,7210.51×
New Mexico48,2470.83×
Nebraska38,8690.67×
New Hampshire37,4160.82×
Idaho33,5530.58×
Delaware31,8321×
Maine24,8650.6×
West Virginia22,9550.43×
Alaska19,8020.8×
Montana14,0090.44×
Vermont12,3270.61×
South Dakota10,2630.39×
North Dakota7,8940.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bachata (dance) audience
BrandAffinityCategory
Moto Guzzi62.5×Cars & Mobility
Bundesliga16.13×Sports
Superman2.86×Movies & TV
Stussy11.5×Fashion & Accessoires
Toyota Supra12.61×Cars & Mobility
Premier League6.3×Sports
Rip Curl19.3×Fashion & Accessoires
El Corte Inglés20.06×Shopping
Khabib Nurmagomedov18.52×Sports
Street dance7.37×Sports
Patek Philippe9.63×Fashion & Accessoires
Do it yourself (DIY)2.15×Home & Garden
Metaphysics3.65×Business & Career
Daddy Yankee10.2×Music & Radio
Manchester City F.C.5.7×Sports
Disneyland Paris7.18×Travel & Leisure
Manchester United F.C.4.46×Sports
Clarinet5.51×Music & Radio
Mexico2.63×Travel & Leisure
Saxophone5.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bachata (dance) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.05
Luxury OrientationPREMIUM1.39
MindfulnessBALANCE1.29
Sports ActivityPOWER1.28
Healthy LifestyleBALANCE1.25
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Bachata (dance)
CountryShare
United States27.3%
Spain10.3%
Colombia7.1%

See Bachata (dance) audiences in other countries

More Music & Radio audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bachata (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.