Rascasse Audience Intelligence

Bachata (dance) Audience in United States

A data profile of the people who buy, follow and care about Bachata (dance) in United States — modelled from more than twelve digital signal sources. Bachata (dance) has an estimated audience of 11,530,476 people in United States.

#2031among Topic in United States#217in Music & Radio

Bachata (dance) fans in United States are concentrated in California, with strong brand affinity for Kia Picanto.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Kia Picanto, Superman, Planet Fitness, with strongest over-indexing on Kia Picanto (66.39× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bachata (dance) fan in United States shows strong Patriotism tendencies and a notable affinity for Kia Picanto.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachata (dance) profile in United States.

Audience size
11.5M
in United States
Country rank
#3099
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachata (dance) fans

Fig. 02

Gender split

Demographic split for Bachata (dance) audience in United States
MetricValue
Estimated audience size11,530,476
Fig. 04

Worldwide distribution

27.3%

of the worldwide Bachata (dance) audience comes from United States.

Worldwide audience distribution share by country for Bachata (dance)
CountryShare
United States27.3%
Spain10.3%
Colombia7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bachata (dance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bachata (dance) fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M2.00×
02New Jersey~600K1.98×
03Connecticut~200K1.94×
04Massachusetts~400K1.82×
05Washington, District of Columbia~60K1.68×
06Rhode Island~60K1.65×
07Florida~1.5M1.61×
08Maryland~300K1.54×
09California~1.5M1.31×
10Virginia~400K1.31×
11Pennsylvania~500K1.18×
12Illinois~500K1.18×
13Texas~1M1.17×
14Washington~300K1.15×
15North Carolina~400K1.14×
16Hawaii~50K1.08×
17Georgia~400K1.07×
18Nevada~100K1.06×
19Delaware~30K1.04×
20Arizona~200K1.01×
21Colorado~200K0.97×
22Utah~100K0.97×
23South Carolina~200K0.96×
24Oregon~100K0.96×
25Alaska~20K0.93×
26New Mexico~50K0.90×
27New Hampshire~40K0.88×
28Louisiana~100K0.87×
29Kansas~80K0.87×
30Wisconsin~100K0.86×
31Arkansas~80K0.86×
32Indiana~200K0.84×
33Tennessee~200K0.82×
34Vermont~20K0.82×
35Oklahoma~100K0.81×
36Minnesota~100K0.79×
37Nebraska~40K0.78×
38Alabama~100K0.73×
39Maine~30K0.73×
40Missouri~100K0.71×
41Kentucky~100K0.71×
42Idaho~40K0.71×
43Michigan~200K0.70×
44South Dakota~20K0.69×
45Ohio~200K0.68×
46Montana~20K0.68×
47North Dakota~20K0.68×
48Iowa~60K0.67×
49West Virginia~40K0.66×
50Mississippi~60K0.63×
Fig. 06

Affinity by region

Affinity by region — Bachata (dance), United States
0.63×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachata (dance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachata (dance) audience
#·InterestCategoryAffinity×
01Kia PicantoCars & Mobility66.39×
02Kia RioCars & Mobility21.74×
03El Corte InglésShopping17.91×
04UEFA European ChampionshipSports17.48×
05Kia SorentoCars & Mobility11.38×
06BundesligaSports6.68×
07Anthony JoshuaSports6.62×
08Disneyland ParisTravel & Leisure6.59×
09Street danceSports5.34×
10MyFitnessPalSports4.87×
11Premier LeagueSports4.22×
12Diaper bagKids & Family4.18×
13DancehallsMusic & Radio3.68×
14Planet FitnessSports3.36×
15Las VegasTravel & Leisure3.28×
16SupermanMovies & TV3.12×
17MexicoTravel & Leisure2.39×
18Sam's ClubShopping2.29×
19FIFA World CupSports1.95×
20Do it yourself (DIY)Home & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachata (dance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bachata (dance) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
MindfulnessBALANCE1.47×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bachata (dance) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.60×
IndividualismJOY0.79×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bachata (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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