Kia Sorento Audience in United States

Kia Sorento logo

Kia Sorento has an estimated audience of 2,210,027 people in United States. 37.7% are female, 62.3% are male, average age 42.3. Top regions: Texas, California, Florida. Top brand affinities: Google News, Hyundai Santa Fe, Kia Rio, Kia Optima, Bachata (dance).

The average Kia Sorento fan in United States is 42.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google News, Hyundai Santa Fe, Kia Rio, with strongest over-indexing on Google News (12.8× the country average). Demographically, the Kia Sorento audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Kia Sorento fans

Demographic split for Kia Sorento audience in United States
MetricValue
Female37.7%
Male62.3%
Average age42.3
Estimated audience size2,210,027

Audience persona

The typical Kia Sorento fan in United States is more male, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Kia Sorento in United States
RegionReachAffinity
Texas229,8941.21×
California220,0110.91×
Florida192,6841.29×
New York109,1270.88×
Georgia86,7701.27×
Pennsylvania82,7161.11×
Illinois78,8541.07×
North Carolina76,5281.15×
Ohio76,2181.12×
New Jersey60,4501.08×
Virginia54,8661.02×
Arizona54,6031.21×
Tennessee53,2651.2×
Michigan49,8290.86×
Missouri46,5751.31×
Indiana45,7081.13×
Massachusetts38,8830.89×
South Carolina36,9831.11×
Washington36,7360.83×
Louisiana35,4671.24×
Colorado34,8621×
Maryland34,0380.9×
Kentucky31,8281.15×
Alabama31,3411.02×
Wisconsin30,8570.93×
Oklahoma30,5841.25×
Utah27,6411.4×
Minnesota27,5690.87×
Arkansas22,2911.22×
Oregon21,0950.83×
Connecticut20,6000.93×
Kansas20,1841.16×
Iowa19,1621.05×
Nevada17,7860.83×
Mississippi17,3710.95×
West Virginia13,6581.33×
Idaho11,7721.06×
Nebraska10,1010.91×
New Mexico8,7700.79×
Maine7,4210.94×
New Hampshire7,3520.84×
Hawaii7,0680.74×
Rhode Island6,2060.88×
Delaware5,2550.86×
Washington, District of Columbia4,4810.67×
Montana4,1650.68×
South Dakota4,1110.8×
North Dakota4,0160.88×
Alaska3,6720.78×
Wyoming2,6210.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kia Sorento audience
BrandAffinityCategory
Google News12.8×News
Hyundai Santa Fe29.74×Cars & Mobility
Kia Rio56.03×Cars & Mobility
Kia Optima48.24×Cars & Mobility
Bachata (dance)11.38×Music & Radio
Hyundai Sonata23.92×Cars & Mobility
Colo-Colo48.13×Sports
Jejudo11.48×Travel & Leisure
Kia Forte25.32×Cars & Mobility
Kia Soul19.05×Cars & Mobility
Kia Cadenza66.48×Cars & Mobility
Ford Fusion (Europe)29.08×Cars & Mobility
Mid-size car12.88×Cars & Mobility
Chat GPT4.7×Technology & Electronics
Nissan X-Trail36.65×Cars & Mobility
Dembow22.07×Music & Radio
SUVs2.94×Cars & Mobility
Volkswagen Tiguan9.13×Cars & Mobility
Hyundai Tucson14.23×Cars & Mobility
Marmaris44.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kia Sorento audience
TraitClusterScore
Risk AppetiteTHRILL2.25
Family OrientationCONSERVATISM2.14
Luxury OrientationPREMIUM2.08
Need for SecurityCONSERVATISM1.58
Quality AwarenessPREMIUM1.39
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Kia Sorento
CountryShare
United States17.6%
Germany6.4%
Brazil5.8%

See Kia Sorento audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Kia Sorento have in United States?

Kia Sorento has an estimated audience of 2,210,027 people in United States, concentrated in Texas and California.

What is the gender split and age of Kia Sorento fans?

37.7% of Kia Sorento fans are female, 62.3% are male, with an average age of 42.3 years.

Which brands do Kia Sorento fans like most?

Kia Sorento fans show strongest brand affinity for Google News (12.8×), Hyundai Santa Fe (29.74×), and Kia Rio (56.03×) over the country average.

Where do Kia Sorento fans live in United States?

Kia Sorento fans in United States are most concentrated in Texas (reach 229,894), California (reach 220,011), and Florida (reach 192,684). These three regions account for the largest share of the active audience.

What other brands do Kia Sorento fans also like?

Beyond Kia Sorento itself, the audience over-indexes on Hyundai Santa Fe (29.74×), Kia Rio (56.03×), Kia Optima (48.24×), and Bachata (dance) (11.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Sorento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.