Rascasse Audience Intelligence

Kia Sorento Audience in United States

A data profile of the people who buy, follow and care about Kia Sorento in United States — modelled from more than twelve digital signal sources. Kia Sorento has an estimated audience of 2,193,537 people in United States.

#91among Car type in United States#65among Car Model in United States#453in Cars & Mobility

The average Kia Sorento fan in United States is 42.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Google News, Hyundai Santa Fe, Kia Optima, with strongest over-indexing on Google News (12.8× the country average).

Demographically, the Kia Sorento audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia Sorento fan in United States is more male, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Sorento profile in United States.

Audience size
2.2M
in United States
Gender
37.7%♀
62.3% male
Age
42.3
average years
Country rank
#13233
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Sorento fans

37.7% are female, 62.3% are male, average age 42.3.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Kia Sorento audience in United States
MetricValue
Female37.7%
Male62.3%
Average age42.3
Estimated audience size2,193,537
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Kia Sorento audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Kia Sorento audience comes from United States.

Worldwide audience distribution share by country for Kia Sorento
CountryShare
United States16.9%
Germany6.0%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Sorento audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Sorento fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.46×
02Louisiana~40K1.31×
03Utah~30K1.31×
04Missouri~50K1.28×
05Arkansas~20K1.27×
06Florida~200K1.25×
07Oklahoma~30K1.24×
08Georgia~80K1.22×
09Arizona~50K1.20×
10Tennessee~50K1.17×
11Indiana~50K1.16×
12Kansas~20K1.15×
13Kentucky~30K1.14×
14Texas~200K1.13×
15Pennsylvania~80K1.10×
16North Carolina~70K1.10×
17Ohio~70K1.09×
18South Carolina~40K1.09×
19Idaho~10K1.08×
20Iowa~20K1.05×
21New Jersey~60K1.03×
22Illinois~80K1.02×
23Alabama~30K1.02×
24Mississippi~20K1.02×
25Virginia~50K1.00×
26Colorado~30K0.98×
27North Dakota~4K0.97×
28Wisconsin~30K0.95×
29Nebraska~10K0.94×
30Maine~7K0.94×
31Connecticut~20K0.91×
32Delaware~6K0.91×
33Maryland~30K0.90×
34Rhode Island~6K0.90×
35Wyoming~3K0.90×
36South Dakota~5K0.89×
37New Hampshire~8K0.88×
38California~200K0.87×
39Minnesota~30K0.86×
40Michigan~50K0.85×
41Massachusetts~40K0.84×
42Nevada~20K0.84×
43New York~100K0.83×
44New Mexico~9K0.83×
45Alaska~4K0.83×
46Oregon~20K0.81×
47Washington~40K0.80×
48Hawaii~7K0.78×
49Montana~4K0.70×
50Washington, District of Columbia~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Kia Sorento, United States
0.68×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Sorento audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Sorento audience
#·InterestCategoryAffinity×
01Kia CadenzaCars & Mobility66.48×
02Kia RioCars & Mobility56.03×
03Kia OptimaCars & Mobility48.24×
04Colo-ColoSports48.13×
05Nissan X-TrailCars & Mobility36.65×
06Hyundai Santa FeCars & Mobility29.74×
07Ford Fusion (Europe)Cars & Mobility29.08×
08Kia ForteCars & Mobility25.32×
09Hyundai SonataCars & Mobility23.92×
10DembowMusic & Radio22.07×
11Kia SoulCars & Mobility19.05×
12Hyundai TucsonCars & Mobility14.23×
13Mid-size carCars & Mobility12.88×
14Google NewsNews12.80×
15JejudoTravel & Leisure11.48×
16Bachata (dance)Music & Radio11.38×
17Volkswagen TiguanCars & Mobility9.13×
18Kia MotorsCars & Mobility7.11×
19Chat GPTTechnology & Electronics4.70×
20SUVsCars & Mobility2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Sorento audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Sorento audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.76×
Need for SecurityCONSERVATISM1.66×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Sorento audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
TraditionCONSERVATISM0.78×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Sorento have in United States?

Kia Sorento has an estimated audience of 2,193,537 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kia Sorento fans?

37.7% of Kia Sorento fans are female, 62.3% are male, with an average age of 42.3 years.

03

Which brands do Kia Sorento fans like most?

Kia Sorento fans show strongest brand affinity for Google News (12.8×), Hyundai Santa Fe (29.74×), and Kia Optima (48.24×) over the country average.

04

Where do Kia Sorento fans live in United States?

Kia Sorento fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Sorento fans also like?

Beyond Kia Sorento itself, the audience over-indexes on Hyundai Santa Fe (29.74×), Kia Optima (48.24×), Kia Rio (56.03×), and Bachata (dance) (11.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Sorento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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