Kia Sorento Audience in Germany
Kia Sorento has an estimated audience of 799,103 people in Germany. 24.3% are female, 75.7% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kia Sportage, Kia Rio, Opel GT, Uzbekistan, Fishing reel.
The average Kia Sorento fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kia Sportage, Kia Rio, Opel GT, with strongest over-indexing on Kia Sportage (9.42× the country average). Demographically, the Kia Sorento audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Kia Sorento fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 46.2 |
| Estimated audience size | 799,103 |
Audience persona
The typical Kia Sorento fan in Germany is more male, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Kia Sportage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 201,516 | 1.15× |
| Bayern | 137,710 | 1.07× |
| Baden-Württemberg | 119,311 | 1.09× |
| Niedersachsen | 86,514 | 1.11× |
| Hessen | 71,235 | 1.17× |
| Sachsen | 43,066 | 1.1× |
| Berlin | 33,892 | 0.95× |
| Brandenburg | 30,350 | 1.22× |
| Schleswig-Holstein | 24,576 | 0.86× |
| Rheinland-Pfalz | 21,763 | 0.54× |
| Sachsen-Anhalt | 21,188 | 1.02× |
| Thüringen | 20,003 | 0.98× |
| Hamburg | 19,980 | 1.11× |
| Mecklenburg-Vorpommern | 15,586 | 1.02× |
| Saarland | 7,498 | 0.76× |
| Bremen | 5,651 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 9.42× | Cars & Mobility |
| Kia Rio | 12.14× | Cars & Mobility |
| Opel GT | 11.97× | Cars & Mobility |
| Uzbekistan | 7.08× | Travel & Leisure |
| Fishing reel | 3.5× | Sports |
| Hyundai Tucson | 4.73× | Cars & Mobility |
| Commerzbank | 1.55× | Business & Career |
| Plug-in hybrid | 2.26× | Cars & Mobility |
| Albert Heijn | 4.76× | Shopping |
| Hyundai Santa Fe | 7.07× | Cars & Mobility |
| Kia Picanto | 7.06× | Cars & Mobility |
| Rest area | 10.65× | Home & Garden |
| Kia EV6 | 6.2× | Cars & Mobility |
| Auto maintenance | 2.28× | Cars & Mobility |
| Hyundai | 2.08× | Cars & Mobility |
| FRITZ!Box | 1.59× | Technology & Electronics |
| Hummer | 5.98× | Cars & Mobility |
| Targobank | 1.88× | Business & Career |
| Kia Optima | 9.5× | Cars & Mobility |
| Daihatsu | 9.02× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.06 |
| Need for Security | CONSERVATISM | 1.67 |
| Early Adopter Mentality | POWER | 1.61 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.3 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Germany | 6.4% |
| Brazil | 5.8% |
See Kia Sorento audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Kia Sorento have in Germany?
Kia Sorento has an estimated audience of 799,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia Sorento fans?
24.3% of Kia Sorento fans are female, 75.7% are male, with an average age of 46.2 years.
Which brands do Kia Sorento fans like most?
Kia Sorento fans show strongest brand affinity for Kia Sportage (9.42×), Kia Rio (12.14×), and Opel GT (11.97×) over the country average.
Where do Kia Sorento fans live in Germany?
Kia Sorento fans in Germany are most concentrated in Nordrhein-Westfalen (reach 201,516), Bayern (reach 137,710), and Baden-Württemberg (reach 119,311). These three regions account for the largest share of the active audience.
What other brands do Kia Sorento fans also like?
Beyond Kia Sorento itself, the audience over-indexes on Kia Rio (12.14×), Opel GT (11.97×), Uzbekistan (7.08×), and Fishing reel (3.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia Sorento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.