Rest area Audience in Germany
Rest area has an estimated audience of 252,036 people in Germany. 53.1% are female, 46.9% are male, average age 41.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average Rest area fan in Germany is 41.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the Rest area audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Category: Home & Garden · Type: Topic
Demographics of Rest area fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.0 |
| Estimated audience size | 252,036 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 61,390 | 1.52× |
| Nordrhein-Westfalen | 42,390 | 0.77× |
| Baden-Württemberg | 38,526 | 1.12× |
| Niedersachsen | 28,200 | 1.15× |
| Hessen | 17,480 | 0.91× |
| Rheinland-Pfalz | 14,311 | 1.13× |
| Brandenburg | 12,257 | 1.57× |
| Sachsen-Anhalt | 9,102 | 1.39× |
| Schleswig-Holstein | 8,568 | 0.95× |
| Thüringen | 8,549 | 1.33× |
| Sachsen | 8,204 | 0.66× |
| Mecklenburg-Vorpommern | 7,563 | 1.57× |
| Berlin | 4,423 | 0.39× |
| Hamburg | 2,714 | 0.48× |
| Saarland | 1,730 | 0.56× |
| Bremen | 1,110 | 0.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.88 |
| Convenience Orientation | PREMIUM | 1.81 |
| Tradition | CONSERVATISM | 1.8 |
| Quality Awareness | PREMIUM | 1.5 |
| Community Orientation | OPEN | 1.48 |
| Risk Appetite | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| South Korea | 17.6% |
| United States | 16.0% |
| Japan | 12.2% |
See Rest area audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rest area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.