Rascasse Audience Intelligence

Rest area Audience in United States

A data profile of the people who buy, follow and care about Rest area in United States — modelled from more than twelve digital signal sources. Rest area has an estimated audience of 1,269,605 people in United States.

#7871among Topic in United States#1016in Home & Garden

The average Rest area fan in United States is 43.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include BoA, Meg Ryan, Pilot Flying J, with strongest over-indexing on BoA (37.85× the country average).

Demographically, the Rest area audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rest area fan in United States is balanced, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for BoA.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rest area profile in United States.

Audience size
1.3M
in United States
Gender
51.6%♀
48.4% male
Age
43.2
average years
Country rank
#20036
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rest area fans

51.6% are female, 48.4% are male, average age 43.2.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Rest area audience in United States
MetricValue
Female51.6%
Male48.4%
Average age43.2
Estimated audience size1,269,605
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Rest area audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Rest area audience comes from United States.

Worldwide audience distribution share by country for Rest area
CountryShare
South Korea17.6%
United States16.0%
Japan12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rest area audience in United States is strongest.

Fig. 05

Top regions by affinity

Rest area fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K5.31×
02New Mexico~20K2.75×
03Montana~8K2.41×
04Arkansas~20K2.02×
05West Virginia~10K1.91×
06Mississippi~20K1.62×
07Kentucky~30K1.58×
08South Dakota~4K1.49×
09Tennessee~30K1.37×
10Nebraska~8K1.31×
11South Carolina~20K1.29×
12Alabama~20K1.25×
13North Dakota~3K1.24×
14Oklahoma~20K1.22×
15Indiana~30K1.19×
16Oregon~20K1.19×
17Idaho~8K1.19×
18Iowa~10K1.05×
19Missouri~20K1.04×
20Louisiana~20K1.02×
21Kansas~10K0.99×
22Ohio~40K0.91×
23Virginia~30K0.89×
24Georgia~30K0.85×
25Utah~10K0.85×
26Pennsylvania~30K0.81×
27Arizona~20K0.80×
28North Carolina~30K0.79×
29Vermont~2K0.79×
30Washington~20K0.70×
31Maryland~10K0.69×
32Nevada~8K0.65×
33Maine~3K0.64×
34Illinois~30K0.62×
35Michigan~20K0.62×
36Texas~60K0.58×
37Florida~50K0.58×
38Wisconsin~10K0.58×
39Connecticut~7K0.57×
40Colorado~10K0.56×
41New Hampshire~2K0.48×
42Minnesota~8K0.45×
43California~60K0.44×
44Delaware~1K0.43×
45New Jersey~10K0.35×
46Massachusetts~9K0.35×
47Rhode Island~1K0.31×
48Alaska<1K0.30×
49Hawaii~2K0.29×
50New York~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Rest area, United States
0.27×1.00×5.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rest area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rest area audience
#·InterestCategoryAffinity×
01Tower HeistMovies & TV38.53×
02BoAMusic & Radio37.85×
03Meg RyanMovies & TV33.85×
04Park Bo-gumMovies & TV30.00×
05Banya (sauna)Home & Garden26.43×
06Kim Soo-hyunMovies & TV24.17×
07The Sims FreePlayGames20.29×
08Park Seo-joonMovies & TV20.00×
09Déjà Vu (2006 film)Movies & TV18.27×
10Ringer (TV series)Movies & TV17.72×
11Park Shin-hyeMovies & TV17.02×
12The WildMovies & TV16.13×
13Ji Chang-wookMovies & TV15.33×
14Pilot Flying JCars & Mobility14.03×
15F(x) (band)Music & Radio7.09×
16Love's Travel Stops & Country StoresShopping6.99×
17The Master (2012 film)Movies & TV6.31×
18Patrick DempseyMovies & TV6.10×
19Dennis QuaidMovies & TV5.62×
20ParkTravel & Leisure2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rest area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rest area audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.27×
Risk AppetiteTHRILL1.22×
TraditionCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rest area audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.94×
ExtroversionTHRILL1.02×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rest area have in United States?

Rest area has an estimated audience of 1,269,605 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rest area fans?

51.6% of Rest area fans are female, 48.4% are male, with an average age of 43.2 years.

03

Which brands do Rest area fans like most?

Rest area fans show strongest brand affinity for BoA (37.85×), Meg Ryan (33.85×), and Pilot Flying J (14.03×) over the country average.

04

Where do Rest area fans live in United States?

Rest area fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rest area fans also like?

Beyond Rest area itself, the audience over-indexes on Meg Ryan (33.85×), Pilot Flying J (14.03×), Park Bo-gum (30×), and Déjà Vu (2006 film) (18.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rest area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rest area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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