Rest area Audience in United States

Rest area logo

Rest area has an estimated audience of 1,269,605 people in United States. 51.6% are female, 48.4% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: BoA, Meg Ryan, Pilot Flying J, Park Bo-gum, Kim Soo-hyun.

The average Rest area fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BoA, Meg Ryan, Pilot Flying J, with strongest over-indexing on BoA (37.85× the country average). Demographically, the Rest area audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rest area fans

Demographic split for Rest area audience in United States
MetricValue
Female51.6%
Male48.4%
Average age43.2
Estimated audience size1,269,605

Audience persona

The typical Rest area fan in United States is balanced, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for BoA.

Top regions in United States

Top regions ranked by reach for Rest area in United States
RegionReachAffinity
California79,7720.57×
Texas72,3200.66×
Florida62,0750.72×
Georgia37,7780.97×
North Carolina34,1190.89×
Ohio33,1560.85×
Tennessee32,1661.26×
Pennsylvania30,1030.7×
Virginia29,9600.97×
Illinois26,1180.62×
Arizona25,3340.98×
Indiana25,2211.09×
Michigan24,8320.75×
Washington24,4540.96×
South Carolina23,3141.22×
Kentucky23,0111.45×
New York22,5590.32×
Oregon21,5241.48×
Alabama20,7451.17×
Missouri19,5160.95×
New Mexico17,0112.67×
Arkansas16,1861.55×
Louisiana15,6560.96×
Oklahoma15,5001.1×
Mississippi14,1961.36×
Colorado13,7170.69×
Wisconsin12,6220.66×
New Jersey12,2620.38×
Maryland11,6010.53×
Utah11,4261×
Iowa10,2490.98×
Minnesota9,8310.54×
Montana9,3102.64×
Kansas9,0680.91×
Nevada9,0200.73×
Wyoming9,0184.79×
Massachusetts8,9880.36×
West Virginia8,6781.47×
Idaho8,3711.31×
Nebraska7,6871.21×
Connecticut6,8460.54×
South Dakota4,4911.53×
Maine3,3220.73×
North Dakota3,3161.27×
New Hampshire2,9560.59×
Vermont1,8650.84×
Delaware1,5240.44×
Rhode Island8850.22×
Alaska6630.24×
Washington, District of Columbia6010.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rest area audience
BrandAffinityCategory
BoA37.85×Music & Radio
Meg Ryan33.85×Movies & TV
Pilot Flying J14.03×Cars & Mobility
Park Bo-gum30×Movies & TV
Kim Soo-hyun24.17×Movies & TV
Déjà Vu (2006 film)18.27×Movies & TV
Tower Heist38.53×Movies & TV
The Wild16.13×Movies & TV
Love's Travel Stops & Country Stores6.99×Shopping
Park Seo-joon20×Movies & TV
F(x) (band)7.09×Music & Radio
Park2.78×Travel & Leisure
Ringer (TV series)17.72×Movies & TV
Banya (sauna)26.43×Home & Garden
Park Shin-hye17.02×Movies & TV
Patrick Dempsey6.1×Movies & TV
Ji Chang-wook15.33×Movies & TV
Dennis Quaid5.62×Movies & TV
The Master (2012 film)6.31×Movies & TV
Mnet (TV channel)20.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rest area audience
TraitClusterScore
Risk AppetiteTHRILL2.48
Luxury OrientationPREMIUM2.3
Family OrientationCONSERVATISM1.97
DIY MentalityTHRILL1.51
Community OrientationOPEN1.35
Career OrientationPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Rest area
CountryShare
South Korea17.6%
United States16.0%
Japan12.2%

See Rest area audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rest area have in United States?

Rest area has an estimated audience of 1,269,605 people in United States, concentrated in California and Texas.

What is the gender split and age of Rest area fans?

51.6% of Rest area fans are female, 48.4% are male, with an average age of 43.2 years.

Which brands do Rest area fans like most?

Rest area fans show strongest brand affinity for BoA (37.85×), Meg Ryan (33.85×), and Pilot Flying J (14.03×) over the country average.

Where do Rest area fans live in United States?

Rest area fans in United States are most concentrated in California (reach 79,772), Texas (reach 72,320), and Florida (reach 62,075). These three regions account for the largest share of the active audience.

What other brands do Rest area fans also like?

Beyond Rest area itself, the audience over-indexes on Meg Ryan (33.85×), Pilot Flying J (14.03×), Park Bo-gum (30×), and Kim Soo-hyun (24.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rest area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.