Rascasse Audience Intelligence

The Wild Audience in United States

A data profile of the people who buy, follow and care about The Wild in United States — modelled from more than twelve digital signal sources. The Wild has an estimated audience of 1,828,288 people in United States.

#52among Animation in United States#953among Movie / TV Show / Series in United States#2416in Movies & TV

The average The Wild fan in United States is 37.4 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, New York, California.

Top brand affinities include Stand by Me (film), Chicken Run, Lady Bird (film), with strongest over-indexing on Stand by Me (film) (75.79× the country average).

Demographically, the The Wild audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wild fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Stand by Me (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wild profile in United States.

Audience size
1.8M
in United States
Gender
55.7%♀
44.3% male
Age
37.4
average years
Country rank
#15274
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wild viewers

55.7% are female, 44.3% are male, average age 37.4.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for The Wild audience in United States
MetricValue
Female55.7%
Male44.3%
Average age37.4
Estimated audience size1,828,288
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the The Wild audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

58.6%

of the worldwide The Wild audience comes from United States.

Worldwide audience distribution share by country for The Wild
CountryShare
United States58.6%
France7.3%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wild audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wild fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K7.88×
02West Virginia~20K4.28×
03Colorado~70K3.89×
04New York~200K2.74×
05Kentucky~20K1.32×
06Minnesota~20K1.26×
07Indiana~20K1.22×
08Pennsylvania~40K1.08×
09South Carolina~20K0.96×
10North Dakota~2K0.90×
11Vermont~2K0.89×
12North Carolina~30K0.85×
13New Hampshire~4K0.83×
14California~100K0.81×
15Michigan~20K0.81×
16Maine~3K0.77×
17Tennessee~20K0.73×
18Oregon~9K0.72×
19Utah~7K0.72×
20Rhode Island~2K0.72×
21Alaska~2K0.72×
22Missouri~10K0.71×
23Connecticut~8K0.71×
24Washington, District of Columbia~2K0.71×
25South Dakota~2K0.71×
26Montana~2K0.69×
27Virginia~20K0.68×
28Oklahoma~8K0.68×
29Delaware~2K0.68×
30Massachusetts~10K0.67×
31Wisconsin~10K0.67×
32Iowa~6K0.67×
33Kansas~6K0.67×
34Nebraska~4K0.67×
35Maryland~10K0.66×
36Idaho~4K0.66×
37Illinois~20K0.65×
38Arkansas~6K0.64×
39Georgia~20K0.63×
40Washington~10K0.62×
41Louisiana~8K0.60×
42Mississippi~5K0.60×
43Alabama~9K0.59×
44Florida~40K0.58×
45New Jersey~20K0.57×
46Hawaii~3K0.56×
47New Mexico~3K0.55×
48Arizona~10K0.53×
49Texas~50K0.52×
50Nevada~5K0.49×
Fig. 06

Affinity by region

Affinity by region — The Wild, United States
0.49×1.00×7.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wild audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wild audience
#·InterestCategoryAffinity×
01Old Man MarkleyMusic & Radio800.56×
02Stand by Me (film)Movies & TV75.79×
03Chicken RunMovies & TV71.26×
04The Grey (film)Movies & TV57.25×
05The Spectacular NowMovies & TV53.61×
06Lady Bird (film)Movies & TV50.32×
07Brussels AirlinesTravel & Leisure39.72×
08The Revenant (2015 film)Movies & TV38.52×
09ParrotPets & Animals27.88×
10Survival filmMovies & TV27.47×
11CockatooPets & Animals22.77×
12Moonrise KingdomMovies & TV20.80×
13Into the Wild (film)Movies & TV17.91×
14Planet of the ApesMovies & TV15.27×
15Mission: Impossible (film series)Movies & TV14.90×
16Arrested Development (TV series)Movies & TV12.72×
17The WireMovies & TV11.78×
18GodzillaMovies & TV4.63×
19Mitch McConnellPolitics & Society3.13×
20SupermanMovies & TV2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wild audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wild audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.56×
TravellingTHRILL1.28×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wild audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Family OrientationCONSERVATISM0.96×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wild have in United States?

The Wild has an estimated audience of 1,828,288 people in United States, concentrated in Ohio and New York.

02

What is the gender split and age of The Wild viewers?

55.7% of The Wild fans are female, 44.3% are male, with an average age of 37.4 years.

03

Which brands do The Wild fans like most?

The Wild fans show strongest brand affinity for Stand by Me (film) (75.79×), Chicken Run (71.26×), and Lady Bird (film) (50.32×) over the country average.

04

Where do The Wild fans live in United States?

The Wild fans in United States are most concentrated in Ohio (reach ~300K), New York (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Wild fans also like?

Beyond The Wild itself, the audience over-indexes on Chicken Run (71.26×), Lady Bird (film) (50.32×), Survival film (27.47×), and The Revenant (2015 film) (38.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See The Wild audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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