The Wild Audience in United States

The Wild logo

The Wild has an estimated audience of 1,086,226 people in United States. 55.7% are female, 44.3% are male, average age 37.4. Top regions: Ohio, New York, California. Top brand affinities: Stand by Me (film), Chicken Run, Lady Bird (film), Survival film, Mission: Impossible (film series).

The average The Wild fan in United States is 37.4 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, New York, California. Top brand affinities include Stand by Me (film), Chicken Run, Lady Bird (film), with strongest over-indexing on Stand by Me (film) (75.79× the country average). Demographically, the The Wild audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of The Wild fans

Demographic split for The Wild audience in United States
MetricValue
Female55.7%
Male44.3%
Average age37.4
Estimated audience size1,086,226

Audience persona

The typical The Wild fan in United States is more female, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Stand by Me (film).

Top regions in United States

Top regions ranked by reach for The Wild in United States
RegionReachAffinity
Ohio271,5898.12×
New York137,2222.26×
California89,1410.75×
Texas55,2530.59×
Florida46,8280.64×
Pennsylvania43,1971.18×
Colorado33,5951.96×
North Carolina28,2000.86×
Indiana25,6781.29×
Michigan25,4430.9×
Illinois25,4270.7×
Georgia23,4960.7×
West Virginia21,7304.3×
Virginia19,5450.74×
Kentucky18,9031.39×
Tennessee17,2430.79×
Minnesota17,1451.1×
New Jersey16,6890.6×
Massachusetts15,4110.72×
South Carolina15,2520.93×
Washington14,8840.68×
Missouri12,8650.73×
Maryland12,7380.68×
Arizona11,9450.54×
Wisconsin11,0680.68×
Oregon9,5580.77×
Alabama9,0830.6×
Oklahoma8,8670.74×
Louisiana8,6030.61×
Connecticut8,5500.78×
Utah6,4770.67×
Iowa6,1120.68×
Kansas5,9220.69×
Arkansas5,7930.65×
Mississippi5,2350.59×
Nevada5,1300.49×
New Hampshire3,6240.85×
Idaho3,4760.64×
Nebraska3,4340.63×
Maine3,1320.8×
New Mexico2,7220.5×
Rhode Island2,4460.71×
Hawaii2,3170.5×
Washington, District of Columbia2,3020.71×
Montana1,8940.63×
Delaware1,8480.62×
Vermont1,6780.88×
North Dakota1,5920.71×
South Dakota1,5310.61×
Alaska1,3760.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wild audience
BrandAffinityCategory
Stand by Me (film)75.79×Movies & TV
Chicken Run71.26×Movies & TV
Lady Bird (film)50.32×Movies & TV
Survival film27.47×Movies & TV
Mission: Impossible (film series)14.9×Movies & TV
The Revenant (2015 film)38.52×Movies & TV
Parrot27.88×Pets & Animals
The Grey (film)57.25×Movies & TV
The Spectacular Now53.61×Movies & TV
Old Man Markley800.56×Music & Radio
Godzilla4.63×Movies & TV
Superman2.24×Movies & TV
Into the Wild (film)17.91×Movies & TV
The Wire11.78×Movies & TV
Arrested Development (TV series)12.72×Movies & TV
Brussels Airlines39.72×Travel & Leisure
Cockatoo22.77×Pets & Animals
Moonrise Kingdom20.8×Movies & TV
Air Belgium20.42×Travel & Leisure
Planet of the Apes15.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wild audience
TraitClusterScore
Risk AppetiteTHRILL1.5
MindfulnessBALANCE1.49
SpiritualityBALANCE1.41
PatriotismCONSERVATISM1.39
TravellingTHRILL1.35
Career OrientationPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for The Wild
CountryShare
United States50.5%
France8.1%
United Kingdom4.1%

See The Wild audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does The Wild have in United States?

The Wild has an estimated audience of 1,086,226 people in United States, concentrated in Ohio and New York.

What is the gender split and age of The Wild fans?

55.7% of The Wild fans are female, 44.3% are male, with an average age of 37.4 years.

Which brands do The Wild fans like most?

The Wild fans show strongest brand affinity for Stand by Me (film) (75.79×), Chicken Run (71.26×), and Lady Bird (film) (50.32×) over the country average.

Where do The Wild fans live in United States?

The Wild fans in United States are most concentrated in Ohio (reach 271,589), New York (reach 137,222), and California (reach 89,141). These three regions account for the largest share of the active audience.

What other brands do The Wild fans also like?

Beyond The Wild itself, the audience over-indexes on Chicken Run (71.26×), Lady Bird (film) (50.32×), Survival film (27.47×), and Mission: Impossible (film series) (14.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.