Rascasse Audience Intelligence

Parrot Audience in United States

A data profile of the people who buy, follow and care about Parrot in United States — modelled from more than twelve digital signal sources. Parrot has an estimated audience of 2,413,562 people in United States.

#5727among Topic in United States#237in Pets & Animals

The average Parrot fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Wild, Bad Santa, Steve Irwin, with strongest over-indexing on The Wild (27.88× the country average).

Demographically, the Parrot audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parrot fan in United States is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for The Wild.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parrot profile in United States.

Audience size
2.4M
in United States
Gender
62.0%♀
38.0% male
Age
43.6
average years
Country rank
#12231
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parrot fans

62.0% are female, 38.0% are male, average age 43.6.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Parrot audience in United States
MetricValue
Female62.0%
Male38.0%
Average age43.6
Estimated audience size2,413,562
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Parrot audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3914%
40-4922%
50+35%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Parrot audience comes from United States.

Worldwide audience distribution share by country for Parrot
CountryShare
United States23.8%
Italy15.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parrot audience in United States is strongest.

Fig. 05

Top regions by affinity

Parrot fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.23×
02Texas~200K1.20×
03Florida~200K1.16×
04Arizona~60K1.16×
05Utah~20K1.12×
06Washington~50K1.11×
07Oklahoma~30K1.08×
08Georgia~80K1.07×
09Indiana~50K1.07×
10Kentucky~30K1.06×
11New Mexico~10K1.06×
12West Virginia~10K1.06×
13Virginia~60K1.04×
14Oregon~30K1.04×
15Arkansas~20K1.04×
16Hawaii~10K1.04×
17North Carolina~70K1.03×
18Missouri~40K1.03×
19Kansas~20K1.03×
20Massachusetts~50K1.02×
21Alabama~30K1.02×
22Nebraska~10K1.02×
23Pennsylvania~80K1.01×
24Illinois~80K1.01×
25Michigan~60K1.01×
26Louisiana~30K1.01×
27Idaho~10K1.01×
28New Jersey~60K1.00×
29Alaska~5K1.00×
30New York~100K0.99×
31Tennessee~50K0.99×
32South Carolina~40K0.99×
33South Dakota~6K0.99×
34Ohio~70K0.98×
35Maryland~40K0.98×
36Connecticut~20K0.97×
37Nevada~20K0.97×
38North Dakota~5K0.97×
39Montana~6K0.95×
40Minnesota~30K0.94×
41Iowa~20K0.94×
42Mississippi~20K0.93×
43Maine~8K0.92×
44Wisconsin~30K0.91×
45Colorado~30K0.89×
46Rhode Island~7K0.89×
47New Hampshire~8K0.87×
48Delaware~6K0.85×
49Vermont~3K0.81×
50Washington, District of Columbia~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Parrot, United States
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parrot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parrot audience
#·InterestCategoryAffinity×
01The WildMovies & TV27.88×
02Bad SantaMovies & TV18.63×
03TortoisePets & Animals9.81×
04Steve IrwinMovies & TV9.53×
05Watch DogsGames8.98×
06Jeffrey Dean MorganMovies & TV6.22×
07SingaporeTravel & Leisure6.12×
08Cane CorsoFood & Beverages5.19×
09SnakePets & Animals4.16×
10CholesterolFood & Beverages3.24×
11Millie Bobby BrownMovies & TV3.03×
12Fox News ChannelMovies & TV2.67×
13Tractor Supply CompanyShopping2.34×
14PetcoShopping2.26×
15Joe BidenPolitics & Society2.25×
16NostalgiaHome & Garden2.10×
17GeneticsKids & Family2.08×
18Veterinary medicineBusiness & Career2.00×
19LivestockPets & Animals1.82×
20Nonprofit organizationPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parrot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parrot audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
ExtroversionTHRILL1.42×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parrot audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.86×
Luxury OrientationPREMIUM0.87×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parrot have in United States?

Parrot has an estimated audience of 2,413,562 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parrot fans?

62.0% of Parrot fans are female, 38.0% are male, with an average age of 43.6 years.

03

Which brands do Parrot fans like most?

Parrot fans show strongest brand affinity for The Wild (27.88×), Bad Santa (18.63×), and Steve Irwin (9.53×) over the country average.

04

Where do Parrot fans live in United States?

Parrot fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Parrot fans also like?

Beyond Parrot itself, the audience over-indexes on Bad Santa (18.63×), Steve Irwin (9.53×), Fox News Channel (2.67×), and Singapore (6.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Parrot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parrot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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