Parrot Audience in United States
Parrot has an estimated audience of 2,413,562 people in United States. 62.0% are female, 38.0% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Historic site, Vocal harmony, Collectable, Combat sport.
The average Parrot fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Historic site, Vocal harmony, with strongest over-indexing on Hibachi (37.46× the country average). Demographically, the Parrot audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Parrot fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.6 |
| Estimated audience size | 2,413,562 |
Audience persona
The typical Parrot fan in United States is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Hibachi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 340,976 | 1.28× |
| Texas | 261,551 | 1.26× |
| Florida | 204,280 | 1.25× |
| New York | 143,385 | 1.06× |
| Illinois | 85,064 | 1.06× |
| Pennsylvania | 82,842 | 1.02× |
| Georgia | 81,251 | 1.09× |
| North Carolina | 75,686 | 1.04× |
| Ohio | 73,690 | 0.99× |
| Michigan | 66,719 | 1.06× |
| Virginia | 61,826 | 1.05× |
| New Jersey | 61,791 | 1.01× |
| Arizona | 58,759 | 1.19× |
| Washington | 56,265 | 1.16× |
| Massachusetts | 50,482 | 1.06× |
| Tennessee | 49,938 | 1.03× |
| Indiana | 47,670 | 1.08× |
| Maryland | 41,880 | 1.01× |
| Missouri | 40,783 | 1.05× |
| South Carolina | 35,836 | 0.99× |
| Colorado | 34,498 | 0.91× |
| Wisconsin | 33,279 | 0.92× |
| Alabama | 33,232 | 0.99× |
| Minnesota | 32,592 | 0.94× |
| Kentucky | 31,324 | 1.04× |
| Louisiana | 31,123 | 1× |
| Oregon | 30,338 | 1.1× |
| Oklahoma | 28,843 | 1.08× |
| Utah | 24,185 | 1.12× |
| Connecticut | 23,463 | 0.97× |
| Nevada | 22,965 | 0.98× |
| Arkansas | 20,468 | 1.03× |
| Kansas | 19,498 | 1.03× |
| Iowa | 18,471 | 0.93× |
| Mississippi | 18,018 | 0.91× |
| Idaho | 12,032 | 0.99× |
| West Virginia | 11,809 | 1.05× |
| Nebraska | 11,754 | 0.97× |
| New Mexico | 11,579 | 0.96× |
| Hawaii | 10,821 | 1.04× |
| New Hampshire | 7,971 | 0.84× |
| Maine | 7,491 | 0.87× |
| Rhode Island | 6,581 | 0.86× |
| Washington, District of Columbia | 6,150 | 0.85× |
| Montana | 6,030 | 0.9× |
| Delaware | 5,400 | 0.81× |
| South Dakota | 4,944 | 0.89× |
| North Dakota | 4,484 | 0.9× |
| Alaska | 4,478 | 0.87× |
| Vermont | 3,064 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hibachi | 37.46× | Food & Beverages |
| Historic site | 6.26× | Arts & Culture |
| Vocal harmony | 5.88× | Music & Radio |
| Collectable | 1.78× | Kids & Family |
| Combat sport | 1.63× | Sports |
| Nebraska Cornhuskers football | 3.59× | Sports |
| Fairy godmother | 6.65× | Literature |
| Natural rubber | 1.8× | Cars & Mobility |
| Goop | 4.65× | Internet & Social Media |
| Elsword | 13.98× | Games |
| Google Home | 5.51× | Technology & Electronics |
| Home staging | 4.14× | Home & Garden |
| Mathcore | 6.07× | Music & Radio |
| Bank account | 1.83× | Business & Career |
| Governor of Michigan | 5.44× | Politics & Society |
| Israel | 1.55× | Travel & Leisure |
| Google Photos | 1.53× | Technology & Electronics |
| Grinch | 2.3× | Movies & TV |
| Wok | 3.56× | Food & Beverages |
| TV Fanatic | 5.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.65 |
| Sustainability | BALANCE | 1.4 |
| DIY Mentality | THRILL | 1.28 |
| Pet Ownership | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.2 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 15.9% |
| United Kingdom | 5.6% |
See Parrot audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Parrot have in United States?
Parrot has an estimated audience of 2,413,562 people in United States, concentrated in California and Texas.
What is the gender split and age of Parrot fans?
62.0% of Parrot fans are female, 38.0% are male, with an average age of 43.6 years.
Which brands do Parrot fans like most?
Parrot fans show strongest brand affinity for Hibachi (37.46×), Historic site (6.26×), and Vocal harmony (5.88×) over the country average.
Where do Parrot fans live in United States?
Parrot fans in United States are most concentrated in California (reach 340,976), Texas (reach 261,551), and Florida (reach 204,280). These three regions account for the largest share of the active audience.
What other brands do Parrot fans also like?
Beyond Parrot itself, the audience over-indexes on Historic site (6.26×), Vocal harmony (5.88×), Collectable (1.78×), and Combat sport (1.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Parrot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.