Rascasse Audience Intelligence

Watch Dogs Audience in United States

A data profile of the people who buy, follow and care about Watch Dogs in United States — modelled from more than twelve digital signal sources. Watch Dogs has an estimated audience of 1,624,470 people in United States.

#8among Open world game in United States#173among Video / Board Game in United States#356in Games

The average Watch Dogs fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carnegie Hall, A. J. Green, Infinity Ward, with strongest over-indexing on Carnegie Hall (118.83× the country average).

Demographically, the Watch Dogs audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Watch Dogs fan in United States is more male, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Carnegie Hall.

Category: Games · Type: Video / Board Game · Subtype: Open world game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Watch Dogs profile in United States.

Audience size
1.6M
in United States
Gender
31.1%♀
68.9% male
Age
38.0
average years
Country rank
#16713
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Watch Dogs fans

31.1% are female, 68.9% are male, average age 38.0.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Watch Dogs audience in United States
MetricValue
Female31.1%
Male68.9%
Average age38.0
Estimated audience size1,624,470
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Watch Dogs audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Watch Dogs audience comes from United States.

Worldwide audience distribution share by country for Watch Dogs
CountryShare
United States28.5%
India8.2%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Watch Dogs audience in United States is strongest.

Fig. 05

Top regions by affinity

Watch Dogs fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~40K1.31×
02Texas~200K1.24×
03West Virginia~9K1.23×
04Missouri~30K1.21×
05Illinois~60K1.19×
06Kansas~20K1.19×
07Oklahoma~20K1.18×
08Michigan~50K1.16×
09Wisconsin~30K1.16×
10Mississippi~20K1.16×
11Nevada~20K1.15×
12Kentucky~20K1.14×
13Utah~20K1.11×
14Arkansas~10K1.11×
15Alabama~20K1.10×
16Idaho~9K1.07×
17North Carolina~50K1.05×
18Arizona~30K1.05×
19Louisiana~20K1.05×
20New Hampshire~7K1.05×
21California~200K1.03×
22Tennessee~30K1.02×
23Virginia~40K1.01×
24Colorado~30K1.01×
25New Mexico~8K1.01×
26South Carolina~20K1.00×
27Washington~30K0.99×
28Georgia~50K0.98×
29Iowa~10K0.98×
30Alaska~3K0.98×
31Ohio~50K0.97×
32Oregon~20K0.97×
33South Dakota~4K0.97×
34Delaware~4K0.96×
35Maryland~30K0.95×
36New York~90K0.94×
37Pennsylvania~50K0.94×
38Florida~100K0.93×
39Nebraska~8K0.93×
40Connecticut~10K0.92×
41Montana~4K0.92×
42North Dakota~3K0.90×
43Rhode Island~5K0.88×
44New Jersey~30K0.84×
45Massachusetts~30K0.84×
46Vermont~2K0.81×
47Washington, District of Columbia~4K0.79×
48Maine~5K0.78×
49Minnesota~20K0.76×
50Hawaii~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Watch Dogs, United States
0.76×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Watch Dogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Watch Dogs audience
#·InterestCategoryAffinity×
01Aqib TalibSports153.51×
02TreyarchGames131.43×
03Infinity WardGames125.36×
04Carnegie HallArts & Culture118.83×
05A. J. GreenSports115.86×
06Homefront (video game)Games98.37×
07Metro 2033 (video game)Video / Board Game84.73×
08Metro: Last LightGames80.27×
09Just Cause (video game)Games79.57×
10Rise of the Tomb RaiderGames75.47×
11Brook LopezSports67.57×
12Metal Gear SolidGames67.19×
13Brink (video game)Games49.63×
14UnchartedGames45.21×
15Origin (digital distribution software)Games40.26×
16Monster Hunter (video game)Games30.56×
17Halo (series)Games25.24×
18Assassin's CreedGames22.11×
19Monster HunterGames19.15×
20The Last of UsGames18.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Watch Dogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Watch Dogs audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.04×
PatriotismCONSERVATISM1.88×
Price SensitivityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Watch Dogs audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.96×
Luxury OrientationPREMIUM1.02×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Watch Dogs have in United States?

Watch Dogs has an estimated audience of 1,624,470 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Watch Dogs fans?

31.1% of Watch Dogs fans are female, 68.9% are male, with an average age of 38.0 years.

03

Which brands do Watch Dogs fans like most?

Watch Dogs fans show strongest brand affinity for Carnegie Hall (118.83×), A. J. Green (115.86×), and Infinity Ward (125.36×) over the country average.

04

Where do Watch Dogs fans live in United States?

Watch Dogs fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Watch Dogs fans also like?

Beyond Watch Dogs itself, the audience over-indexes on A. J. Green (115.86×), Infinity Ward (125.36×), Aqib Talib (153.51×), and Just Cause (video game) (79.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Open world game audiences in United States

See Watch Dogs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Watch Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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