A data profile of the people who buy, follow and care about Uncharted in United States — modelled from more than twelve digital signal sources. Uncharted has an estimated audience of 2,428,697 people in United States.
The average Uncharted fan in United States is 28.2 years old, more male, and lives primarily in Illinois.
The audience is concentrated in Illinois, California, Texas.
Top brand affinities include Peacemaker, Sam Claflin, Superman, with strongest over-indexing on Peacemaker (7.05× the country average).
Demographically, the Uncharted audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Uncharted fan in United States is more male, around 28.2 years old, with strong Extroversion tendencies and a notable affinity for Peacemaker.
The key figures that characterise the Uncharted profile in United States.
33.1% are female, 66.9% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 28.2 |
| Estimated audience size | 2,428,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 20% | |
| 30-39 | 12% | |
| 40-49 | 9% | |
| 50+ | 5% |
Where the Uncharted audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~400K | 4.54× | |
| 02 | New Jersey | ~100K | 1.93× | |
| 03 | Maryland | ~60K | 1.54× | |
| 04 | New York | ~200K | 1.42× | |
| 05 | Maine | ~10K | 1.39× | |
| 06 | Utah | ~30K | 1.17× | |
| 07 | Idaho | ~10K | 1.11× | |
| 08 | Alaska | ~6K | 1.09× | |
| 09 | Arkansas | ~20K | 0.99× | |
| 10 | Arizona | ~50K | 0.98× | |
| 11 | Texas | ~200K | 0.97× | |
| 12 | Washington | ~50K | 0.96× | |
| 13 | Oklahoma | ~30K | 0.96× | |
| 14 | Montana | ~6K | 0.96× | |
| 15 | North Carolina | ~70K | 0.95× | |
| 16 | Indiana | ~40K | 0.95× | |
| 17 | Alabama | ~30K | 0.95× | |
| 18 | Kansas | ~20K | 0.95× | |
| 19 | Nebraska | ~10K | 0.95× | |
| 20 | West Virginia | ~10K | 0.95× | |
| 21 | Missouri | ~40K | 0.94× | |
| 22 | Kentucky | ~30K | 0.94× | |
| 23 | California | ~200K | 0.93× | |
| 24 | Florida | ~200K | 0.93× | |
| 25 | Iowa | ~20K | 0.93× | |
| 26 | Michigan | ~60K | 0.92× | |
| 27 | Wisconsin | ~30K | 0.92× | |
| 28 | Oregon | ~30K | 0.92× | |
| 29 | South Dakota | ~5K | 0.92× | |
| 30 | North Dakota | ~5K | 0.92× | |
| 31 | Tennessee | ~40K | 0.91× | |
| 32 | Mississippi | ~20K | 0.91× | |
| 33 | Ohio | ~70K | 0.90× | |
| 34 | Colorado | ~30K | 0.90× | |
| 35 | New Hampshire | ~9K | 0.90× | |
| 36 | Georgia | ~70K | 0.89× | |
| 37 | Pennsylvania | ~70K | 0.88× | |
| 38 | Virginia | ~50K | 0.88× | |
| 39 | Louisiana | ~30K | 0.88× | |
| 40 | Connecticut | ~20K | 0.87× | |
| 41 | Nevada | ~20K | 0.87× | |
| 42 | Rhode Island | ~7K | 0.86× | |
| 43 | Massachusetts | ~40K | 0.85× | |
| 44 | Minnesota | ~30K | 0.85× | |
| 45 | New Mexico | ~10K | 0.85× | |
| 46 | Delaware | ~6K | 0.83× | |
| 47 | South Carolina | ~30K | 0.82× | |
| 48 | Hawaii | ~9K | 0.82× | |
| 49 | Vermont | ~3K | 0.80× | |
| 50 | Washington, District of Columbia | ~6K | 0.78× |
The strongest cross-interests of the Uncharted audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Octonauts | Movies & TV | 53.11× | ||
| 02 | Tekken (video game) | Games | 37.55× | ||
| 03 | Sam Claflin | Movies & TV | 27.64× | ||
| 04 | Need for Speed: Most Wanted (2012 video game) | Games | 26.91× | ||
| 05 | Transformers: Animated | Movies & TV | 23.05× | ||
| 06 | Batman Forever (video game) | Games | 22.13× | ||
| 07 | Uncharted 4: A Thief's End | Games | 14.92× | ||
| 08 | Metal Gear Solid | Games | 14.67× | ||
| 09 | Devil May Cry | Games | 9.99× | ||
| 10 | Daredevil (film) | Movies & TV | 9.26× | ||
| 11 | NHL (video game series) | Games | 7.23× | ||
| 12 | Peacemaker | Movies & TV | 7.05× | ||
| 13 | The Legend of Zelda | Games | 5.24× | ||
| 14 | Vibraphone | Music & Radio | 4.70× | ||
| 15 | Superman (TV series) | Movies & TV | 4.47× | ||
| 16 | Superman | Movies & TV | 2.74× | ||
| 17 | Game consoles | Technology & Electronics | 2.37× | ||
| 18 | Harry Potter | Movies & TV | 1.77× | ||
| 19 | NBA | Sports | 1.55× | ||
| 20 | Spotify | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Sustainability | BALANCE | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.57× | |
| Creativity | OPEN | 0.60× | |
| Indulgence | JOY | 0.62× |
Uncharted has an estimated audience of 2,428,697 people in United States, concentrated in Illinois and California.
33.1% of Uncharted fans are female, 66.9% are male, with an average age of 28.2 years.
Uncharted fans show strongest brand affinity for Peacemaker (7.05×), Sam Claflin (27.64×), and Superman (2.74×) over the country average.
Uncharted fans in United States are most concentrated in Illinois (reach ~400K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Uncharted itself, the audience over-indexes on Sam Claflin (27.64×), Superman (2.74×), The Octonauts (53.11×), and Superman (TV series) (4.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Uncharted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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