Rascasse Audience Intelligence

The Octonauts Viewer Demographics in United States

The Octonauts has an estimated audience of 133K people in United States.

#6992among movies & series in United States#12544in Movies & TV

The average The Octonauts fan in United States is 30.1 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Caillou, KT TAPE, The Fairly OddParents, with strongest over-indexing on Caillou (119.51× the country average).

Demographically, the The Octonauts audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Indulgence.

The typical The Octonauts fan in United States is more female, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Caillou.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
133K
in United States
Gender
91.0%♀
9.0% male
Age
30.1
average years
Country rank
#73494
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Octonauts viewers

91.0% are female, 9.0% are male, average age 30.1.

Fig. 02

Gender split

91.0%
Female
9.0%
Male
Demographic split for The Octonauts audience in United States
MetricValue
Female91.0%
Male9.0%
Average age30.1
Estimated audience size133K
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the The Octonauts audience in United States
Age bracketShare%
16-2442%
25-3425%
35-4422%
45-548%
55+3%
Fig. 04

Worldwide distribution

39.8%

of the worldwide The Octonauts audience comes from United States.

Worldwide audience distribution share by country for The Octonauts
CountryShare
United States39.8%
Germany12.8%
Mexico12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Octonauts fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~6K1.71×
02Wyoming<1K1.24×
03Iowa~2K1.22×
04Nebraska<1K1.20×
05Alaska<1K1.18×
06South Dakota<1K1.15×
07Vermont<1K1.14×
08Montana<1K1.12×
09North Dakota<1K1.11×
10Delaware<1K1.10×
11West Virginia<1K1.03×
12Virginia~3K1.01×
13Kentucky~2K1.01×
14Oregon~2K1.00×
15Arkansas~1K1.00×
16Rhode Island<1K1.00×
17Mississippi~1K0.99×
18Hawaii<1K0.99×
19California~20K0.98×
20Idaho<1K0.98×
21Maine<1K0.98×
22Alabama~2K0.97×
23New Hampshire<1K0.97×
24Arizona~3K0.96×
25Indiana~3K0.96×
26South Carolina~2K0.96×
27Louisiana~2K0.95×
28Oklahoma~1K0.94×
29Connecticut~1K0.94×
30Nevada~1K0.94×
31Kansas~1K0.94×
32New Mexico<1K0.94×
33Georgia~4K0.93×
34Utah~1K0.93×
35North Carolina~4K0.92×
36Michigan~4K0.92×
37Maryland~2K0.92×
38Florida~8K0.90×
39Tennessee~3K0.90×
40Massachusetts~2K0.89×
41New York~7K0.87×
42Texas~8K0.86×
43Pennsylvania~4K0.85×
44Ohio~4K0.85×
45Washington~3K0.85×
46Missouri~2K0.85×
47Minnesota~2K0.84×
48Wisconsin~2K0.83×
49Colorado~2K0.83×
50Illinois~4K0.81×
Fig. 06

Affinity by region

Affinity by region — The Octonauts, United States
0.81×1.00×1.71×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Octonauts audience vs. the country average
#·InterestCategoryAffinity×
01CaillouMovies & TV119.51×
02KT TAPEHealth115.03×
03The Fairly OddParentsMovies & TV110.46×
04UnchartedGames53.11×
05Shark TaleMovies & TV37.15×
06Ice Age (franchise)Movies & TV21.68×
07Meet the RobinsonsMovies & TV20.00×
08Pinky and the BrainMovies & TV20.00×
09DumboMovies & TV19.05×
10Danny PhantomMovies & TV17.33×
11MegamindMovies & TV17.06×
12Wallace and GromitMovies & TV15.94×
13Disney StoreShopping8.67×
14Summer campKids & Family7.78×
15Cloth diaperKids & Family7.43×
16LegoKids & Family6.18×
17MonstersMovies & TV5.65×
18Anne HathawayMovies & TV5.08×
19WhataburgerFood & Beverages3.26×
20Five BelowShopping3.01×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Octonauts audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Octonauts audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.68×
IndulgenceJOY1.66×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Octonauts audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
DIY MentalityTHRILL0.81×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Octonauts over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-octonauts-228666” · Methodology