Rascasse Audience Intelligence

The Octonauts Audience in United States

A data profile of the people who buy, follow and care about The Octonauts in United States — modelled from more than twelve digital signal sources. The Octonauts has an estimated audience of 132,054 people in United States.

#5823among Movie / TV Show / Series in United States#11377in Movies & TV

The average The Octonauts fan in United States is 29.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Caillou, KT TAPE, The Fairly OddParents, with strongest over-indexing on Caillou (119.51× the country average).

Demographically, the The Octonauts audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Octonauts fan in United States is more female, around 29.4 years old, with strong Spirituality tendencies and a notable affinity for Caillou.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the The Octonauts profile in United States.

Audience size
132K
in United States
Gender
91.0%♀
9.0% male
Age
29.4
average years
Country rank
#70154
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Octonauts viewers

91.0% are female, 9.0% are male, average age 29.4.

Fig. 02

Gender split

91.0%
Female
9.0%
Male
Demographic split for The Octonauts audience in United States
MetricValue
Female91.0%
Male9.0%
Average age29.4
Estimated audience size132,054
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the The Octonauts audience in United States
Age bracketShare%
16-1942%
20-2925%
30-3922%
40-498%
50+3%
Fig. 04

Worldwide distribution

41.4%

of the worldwide The Octonauts audience comes from United States.

Worldwide audience distribution share by country for The Octonauts
CountryShare
United States41.4%
Mexico13.0%
Germany12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Octonauts audience in United States is strongest.

Fig. 05

Top regions by affinity

The Octonauts fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~6K1.71×
02Iowa~1K1.22×
03Nebraska<1K1.20×
04Alaska<1K1.18×
05South Dakota<1K1.15×
06Vermont<1K1.14×
07Montana<1K1.12×
08North Dakota<1K1.11×
09Delaware<1K1.10×
10West Virginia<1K1.03×
11Virginia~3K1.01×
12Kentucky~2K1.01×
13Oregon~2K1.00×
14Arkansas~1K1.00×
15Rhode Island<1K1.00×
16Mississippi~1K0.99×
17Hawaii<1K0.99×
18California~10K0.98×
19Idaho<1K0.98×
20Maine<1K0.98×
21Alabama~2K0.97×
22New Hampshire<1K0.97×
23Arizona~3K0.96×
24Indiana~2K0.96×
25South Carolina~2K0.96×
26Louisiana~2K0.95×
27Washington, District of Columbia<1K0.95×
28Oklahoma~1K0.94×
29Connecticut~1K0.94×
30Nevada~1K0.94×
31Kansas<1K0.94×
32New Mexico<1K0.94×
33Georgia~4K0.93×
34Utah~1K0.93×
35North Carolina~4K0.92×
36Michigan~3K0.92×
37Maryland~2K0.92×
38Florida~8K0.90×
39Tennessee~2K0.90×
40Massachusetts~2K0.89×
41New York~6K0.87×
42Texas~10K0.86×
43Pennsylvania~4K0.85×
44Ohio~3K0.85×
45Washington~2K0.85×
46Missouri~2K0.85×
47Minnesota~2K0.84×
48Colorado~2K0.83×
49Wisconsin~2K0.83×
50Illinois~4K0.81×
Fig. 06

Affinity by region

Affinity by region — The Octonauts, United States
0.81×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Octonauts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Octonauts audience
#·InterestCategoryAffinity×
01CaillouMovies & TV119.51×
02KT TAPEHealth115.03×
03The Fairly OddParentsMovies & TV110.46×
04UnchartedGames53.11×
05Shark TaleMovies & TV37.15×
06Ice Age (franchise)Movies & TV21.68×
07Meet the RobinsonsMovies & TV20.00×
08Pinky and the BrainMovies & TV20.00×
09DumboMovies & TV19.05×
10Danny PhantomMovies & TV17.33×
11MegamindMovies & TV17.06×
12Wallace and GromitMovies & TV15.94×
13Disney StoreShopping8.67×
14Summer campKids & Family7.78×
15Cloth diaperKids & Family7.43×
16LegoKids & Family6.18×
17Bath and BodyworksShopping5.19×
18Anne HathawayMovies & TV5.08×
19Five BelowShopping3.01×
20Planet FitnessSports2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Octonauts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Octonauts audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.68×
IndulgenceJOY1.66×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Octonauts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
DIY MentalityTHRILL0.81×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Octonauts have in United States?

The Octonauts has an estimated audience of 132,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Octonauts viewers?

91.0% of The Octonauts fans are female, 9.0% are male, with an average age of 29.4 years.

03

Which brands do The Octonauts fans like most?

The Octonauts fans show strongest brand affinity for Caillou (119.51×), KT TAPE (115.03×), and The Fairly OddParents (110.46×) over the country average.

04

Where do The Octonauts fans live in United States?

The Octonauts fans in United States are most concentrated in California (reach ~10K), Texas (reach ~10K), and Florida (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do The Octonauts fans also like?

Beyond The Octonauts itself, the audience over-indexes on KT TAPE (115.03×), The Fairly OddParents (110.46×), Uncharted (53.11×), and Shark Tale (37.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Octonauts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Octonauts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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