Summer camp Audience in United States

Summer camp logo

Summer camp has an estimated audience of 9,514,803 people in United States. 64.5% are female, 35.5% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Hostelling International, Panda Express, Bank of America, Old Navy, Week.

The average Summer camp fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hostelling International, Panda Express, Bank of America, with strongest over-indexing on Hostelling International (6.16× the country average). Demographically, the Summer camp audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Video game

Demographics of Summer camp fans

Demographic split for Summer camp audience in United States
MetricValue
Female64.5%
Male35.5%
Average age39.9
Estimated audience size9,514,803

Audience persona

The typical Summer camp fan in United States is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Summer camp in United States
RegionReachAffinity
California1,160,3221.11×
Texas979,9731.2×
Florida962,0651.49×
New York659,9431.24×
Illinois383,1371.21×
Georgia379,9881.3×
Minnesota372,1022.73×
North Carolina363,1421.27×
Pennsylvania352,6881.1×
New Jersey325,9871.35×
Massachusetts286,2901.53×
Virginia268,3881.16×
Maryland268,1831.64×
Ohio258,9320.88×
Michigan249,5511×
Washington216,7191.14×
Wisconsin175,2791.22×
Tennessee175,1590.92×
Arizona163,5140.84×
South Carolina154,3831.08×
Louisiana153,9311.25×
Indiana150,4980.87×
Missouri143,6630.94×
Colorado130,1870.87×
Oregon129,9531.19×
Alabama116,1680.87×
Connecticut111,5551.17×
Kentucky93,1330.78×
Oklahoma81,6990.77×
Nevada73,5470.8×
Mississippi66,6560.85×
Arkansas62,5800.8×
Iowa62,3370.8×
Kansas62,2060.83×
Utah61,2170.72×
New Hampshire38,9181.04×
Nebraska33,1820.7×
Idaho32,3620.68×
West Virginia31,8360.72×
Maine31,7240.93×
Washington, District of Columbia31,6041.11×
Rhode Island31,0681.03×
New Mexico29,4140.62×
Delaware28,9331.1×
Hawaii21,4340.52×
Vermont20,8681.25×
Montana17,0110.64×
Alaska11,1800.55×
North Dakota11,1070.57×
South Dakota10,8330.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Summer camp audience
BrandAffinityCategory
Hostelling International6.16×Travel & Leisure
Panda Express2.29×Food & Beverages
Bank of America1.67×Business & Career
Old Navy1.54×Fashion & Accessoires
Week1.61×Business & Career
High school1.7×Business & Career
Five Below1.71×Shopping
Swimming pool1.51×Sports
Swimming1.5×Sports
Panera Bread1.51×Food & Beverages
Summer1.71×Travel & Leisure
Scouting3.72×Politics & Society
Kindergarten1.93×Kids & Family
Meet the Robinsons5.06×Movies & TV
southwest airlines1.5×Travel & Leisure
Sky Zone3.3×Kids & Family
Dunkin' Donuts1.51×Food & Beverages
Wife1.52×Kids & Family
Little Einsteins7.28×Movies & TV
Diddy1.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Summer camp audience
TraitClusterScore
Family OrientationCONSERVATISM1.37
Price SensitivityPREMIUM1.2
Community OrientationOPEN1.19
TravellingTHRILL1.15
CreativityOPEN1.1
ExtroversionTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Summer camp
CountryShare
United States28.5%
Japan22.1%
Germany3.3%

See Summer camp audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Summer camp have in United States?

Summer camp has an estimated audience of 9,514,803 people in United States, concentrated in California and Texas.

What is the gender split and age of Summer camp fans?

64.5% of Summer camp fans are female, 35.5% are male, with an average age of 39.9 years.

Which brands do Summer camp fans like most?

Summer camp fans show strongest brand affinity for Hostelling International (6.16×), Panda Express (2.29×), and Bank of America (1.67×) over the country average.

Where do Summer camp fans live in United States?

Summer camp fans in United States are most concentrated in California (reach 1,160,322), Texas (reach 979,973), and Florida (reach 962,065). These three regions account for the largest share of the active audience.

What other brands do Summer camp fans also like?

Beyond Summer camp itself, the audience over-indexes on Panda Express (2.29×), Bank of America (1.67×), Old Navy (1.54×), and Week (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Summer camp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.