Scouting Audience in United States

Scouting logo

Scouting has an estimated audience of 5,602,228 people in United States. 48.8% are female, 51.2% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Google Home.

The average Scouting fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (11.12× the country average). Demographically, the Scouting audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Scouting fans

Demographic split for Scouting audience in United States
MetricValue
Female48.8%
Male51.2%
Average age42.5
Estimated audience size5,602,228

Audience persona

The typical Scouting fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Scouting in United States
RegionReachAffinity
California720,6721.17×
Texas501,9821.04×
Florida342,7170.9×
New York270,9600.87×
Washington231,2892.06×
Tennessee224,0311.99×
Georgia218,2781.26×
North Carolina204,0211.21×
Illinois175,6040.94×
Pennsylvania171,3450.91×
Virginia146,7841.08×
Michigan145,1230.99×
Ohio142,0360.82×
New Jersey128,9780.91×
South Carolina115,0871.37×
Massachusetts111,9101.01×
Arizona101,8790.89×
Maryland100,0811.04×
Indiana90,0300.88×
Missouri86,9300.96×
Colorado86,3000.98×
Alabama84,5871.08×
Kentucky69,4990.99×
Oregon66,6861.04×
Wisconsin64,7600.77×
Minnesota64,5740.8×
Oklahoma62,4511×
Louisiana57,9420.8×
Connecticut49,6870.88×
Utah47,0930.94×
Nevada45,7950.85×
Iowa41,7000.9×
Kansas41,3380.94×
Arkansas40,8770.89×
Mississippi37,4960.81×
Idaho30,1481.07×
West Virginia23,4570.9×
Nebraska22,9040.82×
Vermont21,5292.19×
New Mexico21,4030.76×
New Hampshire20,8660.95×
Maine20,2521.01×
Hawaii20,0230.83×
Washington, District of Columbia19,9621.19×
Delaware14,6340.95×
Rhode Island13,8810.78×
Montana12,8420.83×
South Dakota9,5190.74×
Alaska8,1520.68×
North Dakota7,7810.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scouting audience
BrandAffinityCategory
Goop11.12×Internet & Social Media
Governor of Michigan13.41×Politics & Society
Wok11.71×Food & Beverages
headspace15.75×Health
Google Home9.3×Technology & Electronics
Hibachi11.02×Food & Beverages
Cherish (group)14.18×Music & Radio
Grace Slick11.04×Music & Radio
Grinch4.93×Movies & TV
Vocal harmony5.52×Music & Radio
Nebraska Cornhuskers football4.31×Sports
Urban Outfitters2.21×Shopping
Kikar HaShabbat17.73×News
Fairy godmother6.74×Literature
Guitarist (magazine)10.26×Music & Radio
Hardik Pandya13.35×Sports
El Paso County, Colorado11.37×Travel & Leisure
Hipster7.75×Politics & Society
TV Fanatic8.54×Movies & TV
Ira Glass13.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scouting audience
TraitClusterScore
PatriotismCONSERVATISM1.81
Community OrientationOPEN1.44
Family OrientationCONSERVATISM1.42
ExtroversionTHRILL1.27
Risk AppetiteTHRILL1.22
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Scouting
CountryShare
United States35.8%
Italy9.1%
United Kingdom7.2%

See Scouting audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Scouting have in United States?

Scouting has an estimated audience of 5,602,228 people in United States, concentrated in California and Texas.

What is the gender split and age of Scouting fans?

48.8% of Scouting fans are female, 51.2% are male, with an average age of 42.5 years.

Which brands do Scouting fans like most?

Scouting fans show strongest brand affinity for Goop (11.12×), Governor of Michigan (13.41×), and Wok (11.71×) over the country average.

Where do Scouting fans live in United States?

Scouting fans in United States are most concentrated in California (reach 720,672), Texas (reach 501,982), and Florida (reach 342,717). These three regions account for the largest share of the active audience.

What other brands do Scouting fans also like?

Beyond Scouting itself, the audience over-indexes on Governor of Michigan (13.41×), Wok (11.71×), headspace (15.75×), and Google Home (9.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scouting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.