Rascasse Audience Intelligence

Scouting Audience in United States

A data profile of the people who buy, follow and care about Scouting in United States — modelled from more than twelve digital signal sources. Scouting has an estimated audience of 5,602,228 people in United States.

#3511among Topic in United States#382in Politics & Society

The average Scouting fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Pinterest, FedEx, with strongest over-indexing on Planet Fitness (1.88× the country average).

Demographically, the Scouting audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scouting fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scouting profile in United States.

Audience size
5.6M
in United States
Gender
48.8%♀
51.2% male
Age
42.5
average years
Country rank
#6049
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scouting fans

48.8% are female, 51.2% are male, average age 42.5.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Scouting audience in United States
MetricValue
Female48.8%
Male51.2%
Average age42.5
Estimated audience size5,602,228
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Scouting audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Scouting audience comes from United States.

Worldwide audience distribution share by country for Scouting
CountryShare
United States35.8%
Italy9.1%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scouting audience in United States is strongest.

Fig. 05

Top regions by affinity

Scouting fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K2.14×
02Washington~200K2.13×
03Tennessee~200K1.94×
04Missouri~200K1.81×
05Georgia~200K1.44×
06South Carolina~100K1.35×
07Washington, District of Columbia~20K1.19×
08California~700K1.17×
09North Carolina~200K1.17×
10Idaho~30K1.11×
11Virginia~100K1.04×
12Alabama~80K1.04×
13Oregon~70K1.01×
14Maryland~100K0.99×
15Colorado~90K0.98×
16Delaware~20K0.98×
17Massachusetts~100K0.97×
18Utah~50K0.97×
19New Hampshire~20K0.97×
20Maine~20K0.97×
21Illinois~200K0.96×
22Kentucky~70K0.96×
23Oklahoma~60K0.96×
24Texas~500K0.95×
25Kansas~40K0.93×
26Florida~300K0.91×
27Iowa~40K0.91×
28Michigan~100K0.90×
29West Virginia~20K0.90×
30Montana~10K0.89×
31New Jersey~100K0.87×
32Arizona~100K0.87×
33Arkansas~40K0.86×
34Pennsylvania~200K0.85×
35Indiana~90K0.85×
36Connecticut~50K0.85×
37Hawaii~20K0.84×
38Nebraska~20K0.82×
39Nevada~40K0.81×
40Ohio~100K0.80×
41Mississippi~40K0.80×
42Rhode Island~10K0.80×
43Alaska~10K0.80×
44Minnesota~60K0.79×
45New Mexico~20K0.79×
46New York~200K0.78×
47South Dakota~10K0.78×
48North Dakota~9K0.78×
49Wisconsin~60K0.77×
50Louisiana~60K0.77×
Fig. 06

Affinity by region

Affinity by region — Scouting, United States
0.77×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scouting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scouting audience
#·InterestCategoryAffinity×
018 Ball PoolSports9.00×
02Summer campKids & Family3.72×
03Weather forecastingHome & Garden2.93×
04Microwave ovenHome & Garden2.37×
05FedExBusiness & Career2.36×
06Talk radioMusic & Radio2.19×
07Real propertyHome & Garden1.96×
08Planet FitnessSports1.88×
09SupermarketShopping1.82×
10Hardware storeHome & Garden1.82×
11Snack foodFood & Beverages1.76×
12GeneticsKids & Family1.73×
13RadioTechnology & Electronics1.65×
14RedditInternet & Social Media1.62×
15SubwayFood & Beverages1.62×
16Pizza HutFood & Beverages1.61×
17Burger KingFood & Beverages1.57×
18PinterestInternet & Social Media1.56×
19McDonald'sFood & Beverages1.53×
20Mortgage loansBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scouting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scouting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Family OrientationCONSERVATISM1.68×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scouting audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scouting have in United States?

Scouting has an estimated audience of 5,602,228 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scouting fans?

48.8% of Scouting fans are female, 51.2% are male, with an average age of 42.5 years.

03

Which brands do Scouting fans like most?

Scouting fans show strongest brand affinity for Planet Fitness (1.88×), Pinterest (1.56×), and FedEx (2.36×) over the country average.

04

Where do Scouting fans live in United States?

Scouting fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Scouting fans also like?

Beyond Scouting itself, the audience over-indexes on Pinterest (1.56×), FedEx (2.36×), Reddit (1.62×), and McDonald's (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Scouting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scouting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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