Rascasse Audience Intelligence

Scouting Audience in Germany

A data profile of the people who buy, follow and care about Scouting in Germany — modelled from more than twelve digital signal sources. Scouting has an estimated audience of 642,129 people in Germany.

#4064among Topic in Germany#443in Politics & Society

The average Scouting fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Online newspaper, Ski touring, Tagesschau, with strongest over-indexing on Online newspaper (3.78× the country average).

Demographically, the Scouting audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scouting fan in Germany is balanced, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Online newspaper.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scouting profile in Germany.

Audience size
642K
in Germany
Gender
46.9%♀
53.1% male
Age
39.2
average years
Country rank
#9539
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scouting fans

46.9% are female, 53.1% are male, average age 39.2.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Scouting audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age39.2
Estimated audience size642,129
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Scouting audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3925%
40-4921%
50+17%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Scouting audience comes from Germany.

Worldwide audience distribution share by country for Scouting
CountryShare
United States35.8%
Italy9.1%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scouting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scouting fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.25×
02Bayern~100K1.16×
03Niedersachsen~70K1.16×
04Nordrhein-Westfalen~200K1.15×
05Rheinland-Pfalz~40K1.15×
06Baden-Württemberg~100K1.12×
07Hamburg~10K1.03×
08Berlin~30K0.98×
09Bremen~5K0.97×
10Schleswig-Holstein~20K0.96×
11Saarland~8K0.96×
12Sachsen~30K0.91×
13Brandenburg~20K0.85×
14Sachsen-Anhalt~10K0.84×
15Thüringen~10K0.83×
16Mecklenburg-Vorpommern~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Scouting, Germany
0.75×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scouting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scouting audience
#·InterestCategoryAffinity×
01Justified (TV series)Movies & TV17.78×
02Dollar TreeShopping17.78×
03Pitchfork MediaMusic & Radio17.78×
04James StewartMovies & TV17.78×
05HeavysaurusMusic & Radio9.77×
06Girl powerPolitics & Society9.12×
07Ski touringSports7.71×
08ParaglidingSports5.86×
09Sunday BrunchKids & Family5.42×
10Online newspaperNews3.78×
113. LigaSports3.37×
12Extreme sportSports3.18×
13Tour de FranceSports3.16×
14HugendubelShopping3.04×
15VolunteeringPolitics & Society2.72×
16RTL TelevisionMovies & TV2.44×
17TagesschauMovies & TV2.11×
18RyanairTravel & Leisure1.88×
19NatureHome & Garden1.63×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scouting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scouting audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.58×
Risk AppetiteTHRILL2.56×
Quality AwarenessPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scouting audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
CreativityOPEN0.77×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scouting have in Germany?

Scouting has an estimated audience of 642,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scouting fans?

46.9% of Scouting fans are female, 53.1% are male, with an average age of 39.2 years.

03

Which brands do Scouting fans like most?

Scouting fans show strongest brand affinity for Online newspaper (3.78×), Ski touring (7.71×), and Tagesschau (2.11×) over the country average.

04

Where do Scouting fans live in Germany?

Scouting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scouting fans also like?

Beyond Scouting itself, the audience over-indexes on Ski touring (7.71×), Tagesschau (2.11×), Justified (TV series) (17.78×), and Hugendubel (3.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Scouting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scouting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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