Scouting Audience in Germany
Scouting has an estimated audience of 642,129 people in Germany. 46.9% are female, 53.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kumanovo, Stradivarius, Saving, Esra Erol, Eimsbüttel (quarter).
The average Scouting fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kumanovo, Stradivarius, Saving, with strongest over-indexing on Kumanovo (17.78× the country average). Demographically, the Scouting audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Scouting fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.2 |
| Estimated audience size | 642,129 |
Audience persona
The typical Scouting fan in Germany is balanced, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Kumanovo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,295 | 1.18× |
| Bayern | 123,566 | 1.2× |
| Baden-Württemberg | 99,673 | 1.14× |
| Niedersachsen | 73,928 | 1.19× |
| Hessen | 61,651 | 1.26× |
| Rheinland-Pfalz | 36,843 | 1.15× |
| Berlin | 29,236 | 1.02× |
| Sachsen | 28,141 | 0.89× |
| Schleswig-Holstein | 21,715 | 0.94× |
| Brandenburg | 16,513 | 0.83× |
| Hamburg | 14,967 | 1.03× |
| Sachsen-Anhalt | 13,739 | 0.83× |
| Thüringen | 12,882 | 0.79× |
| Mecklenburg-Vorpommern | 8,633 | 0.7× |
| Saarland | 7,215 | 0.91× |
| Bremen | 5,187 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kumanovo | 17.78× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Saving | 1.66× | Business & Career |
| Esra Erol | 6.32× | Movies & TV |
| Eimsbüttel (quarter) | 8.4× | Travel & Leisure |
| Kettlebell lifting | 5.13× | Sports |
| Natural rubber | 1.61× | Cars & Mobility |
| Hypertext | 1.89× | Technology & Electronics |
| JDSU | 2× | Business & Career |
| Loincloth | 1.76× | Fashion & Accessoires |
| Hennef (Sieg) | 4.56× | Travel & Leisure |
| Sinister (band) | 6.46× | Music & Radio |
| Vocal harmony | 3.78× | Music & Radio |
| Pumuckl | 3.03× | Movies & TV |
| Roaming | 1.96× | Technology & Electronics |
| Golem | 1.54× | Technology & Electronics |
| Catania | 4.19× | Travel & Leisure |
| Keeper (password manager) | 2.05× | Technology & Electronics |
| Cynthia Erivo | 1.94× | Movies & TV |
| Medieval fantasy | 4.97× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.04 |
| Sustainability | BALANCE | 1.84 |
| Risk Appetite | THRILL | 1.65 |
| Travelling | THRILL | 1.28 |
| Sports Activity | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| Italy | 9.1% |
| United Kingdom | 7.2% |
See Scouting audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Scouting have in Germany?
Scouting has an estimated audience of 642,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scouting fans?
46.9% of Scouting fans are female, 53.1% are male, with an average age of 39.2 years.
Which brands do Scouting fans like most?
Scouting fans show strongest brand affinity for Kumanovo (17.78×), Stradivarius (1.97×), and Saving (1.66×) over the country average.
Where do Scouting fans live in Germany?
Scouting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,295), Bayern (reach 123,566), and Baden-Württemberg (reach 99,673). These three regions account for the largest share of the active audience.
What other brands do Scouting fans also like?
Beyond Scouting itself, the audience over-indexes on Stradivarius (1.97×), Saving (1.66×), Esra Erol (6.32×), and Eimsbüttel (quarter) (8.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scouting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.