Summer camp Audience in Germany
Summer camp has an estimated audience of 1,114,714 people in Germany. 63.2% are female, 36.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Telegram, Home Alone (franchise), Santa Claus, Der Tagesspiegel, Christmas tree.
The average Summer camp fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Telegram, Home Alone (franchise), Santa Claus, with strongest over-indexing on Telegram (8.69× the country average). Demographically, the Summer camp audience skews more female with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Video game
Demographics of Summer camp fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 38.1 |
| Estimated audience size | 1,114,714 |
Audience persona
The typical Summer camp fan in Germany is more female, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Telegram.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 266,391 | 1.09× |
| Bayern | 216,094 | 1.21× |
| Baden-Württemberg | 152,025 | 1× |
| Niedersachsen | 110,396 | 1.02× |
| Hessen | 91,092 | 1.07× |
| Berlin | 59,899 | 1.2× |
| Rheinland-Pfalz | 57,713 | 1.03× |
| Sachsen | 47,575 | 0.87× |
| Schleswig-Holstein | 40,757 | 1.02× |
| Brandenburg | 36,293 | 1.05× |
| Sachsen-Anhalt | 27,516 | 0.95× |
| Hamburg | 23,681 | 0.94× |
| Mecklenburg-Vorpommern | 20,943 | 0.98× |
| Thüringen | 20,704 | 0.73× |
| Saarland | 12,029 | 0.88× |
| Bremen | 9,080 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telegram | 8.69× | Internet & Social Media |
| Home Alone (franchise) | 11.47× | Movies & TV |
| Santa Claus | 9.37× | Kids & Family |
| Der Tagesspiegel | 5.56× | News |
| Christmas tree | 8.64× | Kids & Family |
| Christmas decoration | 7.91× | Home & Garden |
| Apartment hotel | 7.16× | Travel & Leisure |
| Massage parlor | 20.66× | Health |
| 2.73× | Internet & Social Media | |
| Christmas market | 6.25× | Food & Beverages |
| 2.6× | Internet & Social Media | |
| Love Actually | 7.93× | Movies & TV |
| Christmas music | 10.32× | Music & Radio |
| Hungary national football team | 10.66× | Sports |
| Spiegel Online | 2.33× | News |
| Rosa Parks | 11.47× | Politics & Society |
| Christmas ornament | 10.04× | Home & Garden |
| 2.46× | Internet & Social Media | |
| Die Welt | 4.03× | News |
| National Lampoon's Christmas Vacation | 10.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.25 |
| Travelling | THRILL | 1.59 |
| Sustainability | BALANCE | 1.42 |
| Family Orientation | CONSERVATISM | 1.27 |
| Community Orientation | OPEN | 1.24 |
| Design Affinity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Japan | 22.1% |
| Germany | 3.3% |
See Summer camp audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Summer camp have in Germany?
Summer camp has an estimated audience of 1,114,714 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Summer camp fans?
63.2% of Summer camp fans are female, 36.8% are male, with an average age of 38.1 years.
Which brands do Summer camp fans like most?
Summer camp fans show strongest brand affinity for Telegram (8.69×), Home Alone (franchise) (11.47×), and Santa Claus (9.37×) over the country average.
Where do Summer camp fans live in Germany?
Summer camp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 266,391), Bayern (reach 216,094), and Baden-Württemberg (reach 152,025). These three regions account for the largest share of the active audience.
What other brands do Summer camp fans also like?
Beyond Summer camp itself, the audience over-indexes on Home Alone (franchise) (11.47×), Santa Claus (9.37×), Der Tagesspiegel (5.56×), and Christmas tree (8.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Summer camp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.