Rascasse Audience Intelligence

Summer camp Audience in Germany

A data profile of the people who buy, follow and care about Summer camp in Germany — modelled from more than twelve digital signal sources. Summer camp has an estimated audience of 1,114,714 people in Germany.

#25among Video game in Germany#2928among Topic in Germany#154in Kids & Family

The average Summer camp fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Home Alone (franchise), Santa Claus, with strongest over-indexing on Telegram (8.69× the country average).

Demographically, the Summer camp audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Summer camp fan in Germany is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Kids & Family · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Summer camp profile in Germany.

Audience size
1.1M
in Germany
Gender
63.2%♀
36.8% male
Age
38.1
average years
Country rank
#5924
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summer camp fans

63.2% are female, 36.8% are male, average age 38.1.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Summer camp audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age38.1
Estimated audience size1,114,714
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Summer camp audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Summer camp audience comes from Germany.

Worldwide audience distribution share by country for Summer camp
CountryShare
United States28.5%
Japan22.1%
Germany3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Summer camp audience in Germany is strongest.

Fig. 05

Top regions by affinity

Summer camp fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.17×
02Nordrhein-Westfalen~300K1.10×
03Berlin~50K1.09×
04Hessen~90K1.06×
05Rheinland-Pfalz~60K1.05×
06Schleswig-Holstein~40K1.03×
07Brandenburg~40K1.03×
08Baden-Württemberg~200K0.99×
09Niedersachsen~100K0.99×
10Bremen~9K0.99×
11Sachsen-Anhalt~30K0.98×
12Mecklenburg-Vorpommern~20K0.98×
13Saarland~10K0.98×
14Hamburg~20K0.95×
15Thüringen~30K0.94×
16Sachsen~50K0.91×
Fig. 06

Affinity by region

Affinity by region — Summer camp, Germany
0.91×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Summer camp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Summer camp audience
#·InterestCategoryAffinity×
01Massage parlorHealth20.66×
02Home Alone (franchise)Movies & TV11.47×
03Rosa ParksPolitics & Society11.47×
04National Lampoon's Christmas VacationMovies & TV10.94×
05Hungary national football teamSports10.66×
06Christmas musicMusic & Radio10.32×
07Christmas ornamentHome & Garden10.04×
08Santa ClausKids & Family9.37×
09TelegramInternet & Social Media8.69×
10Christmas treeKids & Family8.64×
11TrelloInternet & Social Media8.17×
12Love ActuallyMovies & TV7.93×
13Christmas decorationHome & Garden7.91×
14New Year's DayHome & Garden7.45×
15Apartment hotelTravel & Leisure7.16×
16Christmas marketFood & Beverages6.25×
17Der TagesspiegelNews5.56×
18Die WeltNews4.03×
19WhatsAppInternet & Social Media2.73×
20PinterestInternet & Social Media2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Summer camp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Summer camp audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.05×
Social Media UsageJOY1.58×
Price SensitivityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Summer camp audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Need for SecurityCONSERVATISM0.64×
Risk AppetiteTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Summer camp have in Germany?

Summer camp has an estimated audience of 1,114,714 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Summer camp fans?

63.2% of Summer camp fans are female, 36.8% are male, with an average age of 38.1 years.

03

Which brands do Summer camp fans like most?

Summer camp fans show strongest brand affinity for Telegram (8.69×), Home Alone (franchise) (11.47×), and Santa Claus (9.37×) over the country average.

04

Where do Summer camp fans live in Germany?

Summer camp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Summer camp fans also like?

Beyond Summer camp itself, the audience over-indexes on Home Alone (franchise) (11.47×), Santa Claus (9.37×), Der Tagesspiegel (5.56×), and Christmas tree (8.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Summer camp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Summer camp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →