Rascasse Audience Intelligence

Swimming pool Audience in United States

A data profile of the people who buy, follow and care about Swimming pool in United States — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 39,260,369 people in United States.

#16among Touchpoint in United States#29in Sports

The average Swimming pool fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Online shopping, Shoes, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Swimming pool audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swimming pool fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Beauty.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swimming pool profile in United States.

Audience size
39.3M
in United States
Gender
57.8%♀
42.2% male
Age
43.3
average years
Country rank
#586
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimming pool fans

57.8% are female, 42.2% are male, average age 43.3.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Swimming pool audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.3
Estimated audience size39,260,369
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Swimming pool audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4925%
50+27%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Swimming pool audience comes from United States.

Worldwide audience distribution share by country for Swimming pool
CountryShare
United States21.0%
Brazil7.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimming pool audience in United States is strongest.

Fig. 05

Top regions by affinity

Swimming pool fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K2.23×
02New Mexico~300K1.61×
03Washington, District of Columbia~200K1.45×
04Oklahoma~600K1.42×
05Utah~500K1.39×
06Mississippi~400K1.37×
07Arkansas~400K1.36×
08California~6M1.34×
09Illinois~1.5M1.34×
10Oregon~600K1.34×
11Texas~4.5M1.33×
12Kansas~400K1.31×
13Louisiana~700K1.29×
14Kentucky~600K1.25×
15Washington~1M1.24×
16Missouri~800K1.20×
17Florida~3M1.18×
18Ohio~1.5M1.11×
19Colorado~700K1.11×
20Tennessee~900K1.09×
21West Virginia~200K1.09×
22Iowa~300K1.07×
23New York~2.5M1.03×
24Nebraska~200K1.03×
25Idaho~200K1.03×
26Virginia~1M1.02×
27Indiana~700K0.99×
28Alabama~500K0.99×
29Pennsylvania~1M0.92×
30New Jersey~900K0.91×
31Alaska~70K0.89×
32Maryland~600K0.87×
33South Dakota~80K0.86×
34Hawaii~100K0.83×
35North Dakota~70K0.83×
36Arizona~600K0.81×
37Nevada~300K0.81×
38Montana~90K0.81×
39Georgia~900K0.76×
40North Carolina~900K0.75×
41Wisconsin~400K0.75×
42Michigan~800K0.74×
43South Carolina~400K0.72×
44Massachusetts~500K0.70×
45Minnesota~400K0.70×
46Connecticut~300K0.64×
47Maine~90K0.61×
48Rhode Island~70K0.59×
49Delaware~60K0.59×
50New Hampshire~90K0.56×
Fig. 06

Affinity by region

Affinity by region — Swimming pool, United States
0.56×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swimming pool audience
#·InterestCategoryAffinity×
01GardeningHome & Garden1.96×
02Burger KingFood & Beverages1.90×
03Domino's PizzaFood & Beverages1.86×
04Pizza HutFood & Beverages1.83×
05BeautyBeauty & Wellness1.75×
06SpasBeauty & Wellness1.72×
07Old NavyFashion & Accessoires1.67×
08BeachesTravel & Leisure1.65×
09Women's clothingFashion & Accessoires1.62×
10MotherhoodKids & Family1.60×
11HolidayTravel & Leisure1.60×
12McDonald'sFood & Beverages1.60×
13BoutiquesFashion & Accessoires1.58×
14Hair productsBeauty & Wellness1.57×
15HouseHome & Garden1.56×
16Kohl'sShopping1.56×
17ShoesFashion & Accessoires1.54×
18Beauty salonsBeauty & Wellness1.53×
19Macy'sShopping1.52×
20Online shoppingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swimming pool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swimming pool audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
DIY MentalityTHRILL1.50×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swimming pool audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.99×
Convenience OrientationPREMIUM1.03×
Career OrientationPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swimming pool have in United States?

Swimming pool has an estimated audience of 39,260,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swimming pool fans?

57.8% of Swimming pool fans are female, 42.2% are male, with an average age of 43.3 years.

03

Which brands do Swimming pool fans like most?

Swimming pool fans show strongest brand affinity for Beauty (1.75×), Online shopping (1.5×), and Shoes (1.54×) over the country average.

04

Where do Swimming pool fans live in United States?

Swimming pool fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Swimming pool fans also like?

Beyond Swimming pool itself, the audience over-indexes on Online shopping (1.5×), Shoes (1.54×), Motherhood (1.6×), and House (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Swimming pool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →