Swimming pool Audience in United States

Swimming pool logo

Swimming pool has an estimated audience of 39,260,369 people in United States. 57.8% are female, 42.2% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Beauty, Online shopping, Shoes, Motherhood, House.

The average Swimming pool fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beauty, Online shopping, Shoes, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Swimming pool audience skews more female with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Swimming pool fans

Demographic split for Swimming pool audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.3
Estimated audience size39,260,369

Audience persona

The typical Swimming pool fan in United States is more female, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Swimming pool in United States
RegionReachAffinity
California4,615,5091.07×
Texas4,408,5801.31×
New York1,975,9580.9×
Florida1,762,5150.66×
Ohio1,433,5631.19×
Pennsylvania1,301,0430.98×
Illinois1,218,1350.93×
Washington1,074,7691.36×
Georgia1,027,2410.85×
North Carolina1,002,7030.85×
Missouri882,9971.4×
Tennessee855,7201.09×
Michigan815,1390.79×
Louisiana777,7791.54×
Indiana768,7531.07×
New Jersey751,9440.75×
Virginia718,8070.75×
Oklahoma712,1851.63×
Kentucky692,3691.41×
Colorado651,3461.05×
Alabama636,8731.16×
Arizona597,7810.75×
Massachusetts551,0350.71×
Oregon520,3581.16×
Mississippi510,3111.58×
Arkansas509,2771.57×
Maryland504,7150.75×
South Carolina488,2150.83×
Wisconsin475,1710.8×
Utah459,2831.31×
Kansas408,2741.32×
Minnesota405,2000.72×
Iowa375,5161.16×
New Mexico352,6081.79×
Nevada315,5710.83×
Connecticut240,6750.61×
Idaho225,9211.15×
Nebraska222,2531.13×
West Virginia220,6531.21×
Hawaii145,4220.86×
Washington, District of Columbia102,2680.87×
Montana92,5170.85×
Maine87,0490.62×
New Hampshire78,7370.51×
South Dakota75,8340.84×
Rhode Island75,4650.6×
Alaska67,4470.8×
North Dakota66,0030.82×
Delaware63,5350.59×
Wyoming55,7080.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swimming pool audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Online shopping1.5×Shopping
Shoes1.54×Fashion & Accessoires
Motherhood1.6×Kids & Family
House1.56×Home & Garden
Hair products1.57×Beauty & Wellness
Burger King1.9×Food & Beverages
Women's clothing1.62×Fashion & Accessoires
Spas1.72×Beauty & Wellness
Pizza Hut1.83×Food & Beverages
Macy's1.52×Shopping
Holiday1.6×Travel & Leisure
Gardening1.96×Home & Garden
Old Navy1.67×Fashion & Accessoires
Boutiques1.58×Fashion & Accessoires
Kohl's1.56×Shopping
Beaches1.65×Travel & Leisure
Beauty salons1.53×Beauty & Wellness
Florida1.52×Travel & Leisure
Dresses1.61×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swimming pool audience
TraitClusterScore
DIY MentalityTHRILL1.25
Price SensitivityPREMIUM1.18
TravellingTHRILL1.17
Quality AwarenessPREMIUM1.13
Design AffinityPREMIUM1.13
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Swimming pool
CountryShare
United States21.0%
Brazil7.2%
United Kingdom5.0%

See Swimming pool audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Swimming pool have in United States?

Swimming pool has an estimated audience of 39,260,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Swimming pool fans?

57.8% of Swimming pool fans are female, 42.2% are male, with an average age of 43.3 years.

Which brands do Swimming pool fans like most?

Swimming pool fans show strongest brand affinity for Beauty (1.75×), Online shopping (1.5×), and Shoes (1.54×) over the country average.

Where do Swimming pool fans live in United States?

Swimming pool fans in United States are most concentrated in California (reach 4,615,509), Texas (reach 4,408,580), and New York (reach 1,975,958). These three regions account for the largest share of the active audience.

What other brands do Swimming pool fans also like?

Beyond Swimming pool itself, the audience over-indexes on Online shopping (1.5×), Shoes (1.54×), Motherhood (1.6×), and House (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.