A data profile of the people who buy, follow and care about Swimming pool in United Kingdom — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 9,453,668 people in United Kingdom.
The average Swimming pool fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Scooby-Doo, MyFitnessPal, Summer, with strongest over-indexing on Scooby-Doo (1.93× the country average).
Demographically, the Swimming pool audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Swimming pool fan in United Kingdom is more female, around 45.5 years old, with strong Mindfulness tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Swimming pool profile in United Kingdom.
62.3% are female, 37.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 45.5 |
| Estimated audience size | 9,453,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Swimming pool audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
Where the Swimming pool audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~1M | 1.31× | |
| 02 | Wales | ~700K | 1.24× | |
| 03 | East of England | ~1M | 1.21× | |
| 04 | East Midlands | ~800K | 1.17× | |
| 05 | South East | ~1.5M | 1.14× | |
| 06 | North West | ~1M | 1.07× | |
| 07 | Greater London | ~1.5M | 1.02× | |
| 08 | Scotland | ~900K | 1.00× | |
| 09 | England | ~7M | 0.97× | |
| 10 | Northern Ireland | ~200K | 0.79× | |
| 11 | Yorkshire and the Humber | ~500K | 0.70× | |
| 12 | West Midlands | ~300K | 0.70× | |
| 13 | North East | ~300K | 0.68× |
The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chyler Leigh | Fashion & Accessoires | 4.68× | ||
| 02 | Arezzo | Travel & Leisure | 4.41× | ||
| 03 | Exame Nacional do Ensino Médio | Business & Career | 3.81× | ||
| 04 | Matcha | Food & Beverages | 3.29× | ||
| 05 | Música sertaneja | Music & Radio | 2.89× | ||
| 06 | MyFitnessPal | Sports | 2.37× | ||
| 07 | Swimming lessons | Sports | 2.34× | ||
| 08 | Freestyle swimming | Sports | 2.18× | ||
| 09 | Moda Feminina | Fashion & Accessoires | 2.12× | ||
| 10 | Funding | Business & Career | 2.05× | ||
| 11 | Caixa Econômica Federal | Business & Career | 2.02× | ||
| 12 | Fiberglass | Technology & Electronics | 1.94× | ||
| 13 | Scooby-Doo | Movies & TV | 1.93× | ||
| 14 | Jacuzzi | Home & Garden | 1.88× | ||
| 15 | Hoseasons | Travel & Leisure | 1.68× | ||
| 16 | Dairy | Food & Beverages | 1.66× | ||
| 17 | Reggaeton | Music & Radio | 1.62× | ||
| 18 | Sauna | Home & Garden | 1.61× | ||
| 19 | Leisure centre | Travel & Leisure | 1.57× | ||
| 20 | Summer | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.28× | |
| Design Affinity | PREMIUM | 1.07× | |
| Sports Activity | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.91× | |
| Early Adopter Mentality | POWER | 0.91× |
Swimming pool has an estimated audience of 9,453,668 people in United Kingdom, concentrated in England and South East.
62.3% of Swimming pool fans are female, 37.7% are male, with an average age of 45.5 years.
Swimming pool fans show strongest brand affinity for Scooby-Doo (1.93×), MyFitnessPal (2.37×), and Summer (1.53×) over the country average.
Swimming pool fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and Greater London (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Swimming pool itself, the audience over-indexes on MyFitnessPal (2.37×), Summer (1.53×), Dairy (1.66×), and Hoseasons (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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