Swimming pool Audience in United Kingdom
Swimming pool has an estimated audience of 9,453,668 people in United Kingdom. 62.3% are female, 37.7% are male, average age 45.5. Top regions: England, South East, Greater London. Top brand affinities: Scooby-Doo, MyFitnessPal, Summer, Dairy, Hoseasons.
The average Swimming pool fan in United Kingdom is 45.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Scooby-Doo, MyFitnessPal, Summer, with strongest over-indexing on Scooby-Doo (1.93× the country average). Demographically, the Swimming pool audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Swimming pool fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 45.5 |
| Estimated audience size | 9,453,668 |
Audience persona
The typical Swimming pool fan in United Kingdom is more female, around 45.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Scooby-Doo.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,090,251 | 0.97× |
| South East | 1,445,131 | 1.14× |
| Greater London | 1,260,979 | 1.02× |
| North West | 1,079,027 | 1.07× |
| East of England | 1,049,311 | 1.22× |
| South West | 1,023,012 | 1.32× |
| Scotland | 853,357 | 1× |
| East Midlands | 776,690 | 1.17× |
| Wales | 673,182 | 1.25× |
| Yorkshire and the Humber | 531,672 | 0.7× |
| West Midlands | 281,891 | 0.7× |
| North East | 248,801 | 0.68× |
| Northern Ireland | 226,941 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 1.93× | Movies & TV |
| MyFitnessPal | 2.37× | Sports |
| Summer | 1.53× | Travel & Leisure |
| Dairy | 1.66× | Food & Beverages |
| Hoseasons | 1.68× | Travel & Leisure |
| Freestyle swimming | 2.18× | Sports |
| Fiberglass | 1.94× | Technology & Electronics |
| Música sertaneja | 2.89× | Music & Radio |
| Moda Feminina | 2.12× | Fashion & Accessoires |
| Matcha | 3.29× | Food & Beverages |
| Arezzo | 4.41× | Travel & Leisure |
| Jacuzzi | 1.88× | Home & Garden |
| Chyler Leigh | 4.68× | Fashion & Accessoires |
| Swimming lessons | 2.34× | Sports |
| Reggaeton | 1.62× | Music & Radio |
| Exame Nacional do Ensino Médio | 3.81× | Business & Career |
| Funding | 2.05× | Business & Career |
| Sauna | 1.61× | Home & Garden |
| Leisure centre | 1.57× | Travel & Leisure |
| Condominio | 3.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.31 |
| Indulgence | JOY | 1.25 |
| Family Orientation | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.19 |
| Convenience Orientation | PREMIUM | 1.19 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
See Swimming pool audiences in other countries
More Sports audiences in United Kingdom
- Charitable organization (19,671,430)
- Bars (18,265,047)
- Concerts (18,153,370)
- Spas (17,922,851)
- Beauty salons (17,479,554)
Frequently asked questions
How many fans does Swimming pool have in United Kingdom?
Swimming pool has an estimated audience of 9,453,668 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Swimming pool fans?
62.3% of Swimming pool fans are female, 37.7% are male, with an average age of 45.5 years.
Which brands do Swimming pool fans like most?
Swimming pool fans show strongest brand affinity for Scooby-Doo (1.93×), MyFitnessPal (2.37×), and Summer (1.53×) over the country average.
Where do Swimming pool fans live in United Kingdom?
Swimming pool fans in United Kingdom are most concentrated in England (reach 7,090,251), South East (reach 1,445,131), and Greater London (reach 1,260,979). These three regions account for the largest share of the active audience.
What other brands do Swimming pool fans also like?
Beyond Swimming pool itself, the audience over-indexes on MyFitnessPal (2.37×), Summer (1.53×), Dairy (1.66×), and Hoseasons (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.