A data profile of the people who buy, follow and care about Swimming pool in India — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 3,152,428 people in India.
The average Swimming pool fan in India is 34.4 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Karnataka.
Top brand affinities include AliExpress, Marathi language, Resort, with strongest over-indexing on AliExpress (7.61× the country average).
Demographically, the Swimming pool audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Swimming pool fan in India is more male, around 34.4 years old, with strong Family Orientation tendencies and a notable affinity for AliExpress.
The key figures that characterise the Swimming pool profile in India.
25.1% are female, 74.9% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 34.4 |
| Estimated audience size | 3,152,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Swimming pool audience comes from India.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
Where the Swimming pool audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~7K | 2.00× | |
| 02 | Karnataka | ~100K | 1.73× | |
| 03 | Uttarakhand | ~30K | 1.66× | |
| 04 | Telangana | ~70K | 1.60× | |
| 05 | Rajasthan | ~100K | 1.52× | |
| 06 | Haryana | ~60K | 1.52× | |
| 07 | Tamil Nadu | ~100K | 1.47× | |
| 08 | Punjab (region) | ~60K | 1.40× | |
| 09 | Andhra Pradesh | ~50K | 1.31× | |
| 10 | Uttar Pradesh | ~200K | 1.30× | |
| 11 | Madhya Pradesh | ~60K | 1.09× | |
| 12 | Maharashtra | ~200K | 1.07× | |
| 13 | Arunachal Pradesh | ~2K | 1.04× | |
| 14 | Gujarat | ~90K | 0.99× | |
| 15 | Sikkim | ~1K | 0.88× | |
| 16 | Jammu and Kashmir | ~10K | 0.84× | |
| 17 | Meghalaya | ~3K | 0.83× | |
| 18 | Himachal Pradesh | ~10K | 0.80× | |
| 19 | Chhattisgarh | ~20K | 0.76× | |
| 20 | Kerala | ~40K | 0.75× | |
| 21 | Assam | ~20K | 0.70× | |
| 22 | Nagaland | ~1K | 0.63× | |
| 23 | West Bengal | ~60K | 0.61× | |
| 24 | Mizoram | ~1K | 0.60× | |
| 25 | Manipur | ~2K | 0.56× | |
| 26 | Bihar | ~30K | 0.49× | |
| 27 | Tripura | ~2K | 0.49× | |
| 28 | Jharkhand | ~10K | 0.48× | |
| 29 | Odisha | ~10K | 0.44× |
The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jão | Music & Radio | 9.88× | ||
| 02 | Fiberglass | Technology & Electronics | 7.87× | ||
| 03 | AliExpress | Shopping | 7.61× | ||
| 04 | Cows | Music & Radio | 2.22× | ||
| 05 | Marathi language | Politics & Society | 2.05× | ||
| 06 | Resort | Travel & Leisure | 1.99× | ||
| 07 | Swimming | Sports | 1.96× | ||
| 08 | Lodging | Travel & Leisure | 1.94× | ||
| 09 | Ali Khamenei | Politics & Society | 1.77× | ||
| 10 | Profession | Business & Career | 1.74× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.73× | ||
| 12 | Holiday | Travel & Leisure | 1.68× | ||
| 13 | Beaches | Travel & Leisure | 1.67× | ||
| 14 | Meme | Internet & Social Media | 1.66× | ||
| 15 | Airbnb | Travel & Leisure | 1.66× | ||
| 16 | Himalayas | Travel & Leisure | 1.65× | ||
| 17 | Vacations | Travel & Leisure | 1.63× | ||
| 18 | Asha Bhosle | Music & Radio | 1.59× | ||
| 19 | Kolkata | Travel & Leisure | 1.55× | ||
| 20 | Recreation | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.38× | |
| Design Affinity | PREMIUM | 1.34× | |
| Sports Activity | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.99× | |
| Urban Lifestyle | OPEN | 1.01× | |
| Early Adopter Mentality | POWER | 1.01× |
Swimming pool has an estimated audience of 3,152,428 people in India, concentrated in Uttar Pradesh and Maharashtra.
25.1% of Swimming pool fans are female, 74.9% are male, with an average age of 34.4 years.
Swimming pool fans show strongest brand affinity for AliExpress (7.61×), Marathi language (2.05×), and Resort (1.99×) over the country average.
Swimming pool fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Swimming pool itself, the audience over-indexes on Marathi language (2.05×), Resort (1.99×), Kolkata (1.55×), and Fiberglass (7.87×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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