A data profile of the people who buy, follow and care about Swimming pool in Finland — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 475,688 people in Finland.
Swimming pool has an estimated audience of 475,688 people in Finland. 64.6% are female, 35.4% are male, average age 44.8. Top brand affinities: Ice Hockey World Championships, IKEA, Liiga, K-rauta, Dernières Nouvelles d'Alsace.
Top brand affinities include Ice Hockey World Championships, IKEA, Liiga, with strongest over-indexing on Ice Hockey World Championships (2.16× the country average).
Demographically, the Swimming pool audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Swimming pool fan in Finland is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Swimming pool profile in Finland.
64.6% are female, 35.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 44.8 |
| Estimated audience size | 475,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Swimming pool audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | K-rauta | Shopping | 2.71× | ||
| 02 | IKEA | Home & Garden | 2.39× | ||
| 03 | Liiga | Sports | 2.23× | ||
| 04 | Ice Hockey World Championships | Sports | 2.16× | ||
| 05 | Restaurants | Food & Beverages | 2.00× | ||
| 06 | Helsinki | Travel & Leisure | 1.94× | ||
| 07 | Food | Food & Beverages | 1.91× | ||
| 08 | Finland | Travel & Leisure | 1.90× | ||
| 09 | Biltema | Business & Career | 1.90× | ||
| 10 | Live events | Music & Radio | 1.90× | ||
| 11 | Lidl | Shopping | 1.89× | ||
| 12 | Pets | Pets & Animals | 1.89× | ||
| 13 | Outdoor recreation | Sports | 1.87× | ||
| 14 | Food and drink | Food & Beverages | 1.83× | ||
| 15 | Dernières Nouvelles d'Alsace | News | 1.81× | ||
| 16 | Entertainment | Movies & TV | 1.77× | ||
| 17 | Helsingin Sanomat | News | 1.76× | ||
| 18 | Yle Uutiset | Movies & TV | 1.75× | ||
| 19 | MTV3 | Movies & TV | 1.63× | ||
| 20 | Ilta-Sanomat | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.33× | |
| Early Adopter Mentality | POWER | 2.31× | |
| Social Media Usage | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.33× | |
| Need for Security | CONSERVATISM | 1.57× | |
| Urban Lifestyle | OPEN | 1.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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