A data profile of the people who buy, follow and care about Live events in Finland — modelled from more than twelve digital signal sources. Live events has an estimated audience of 2,235,890 people in Finland.
Live events has an estimated audience of 2,235,890 people in Finland. 61.2% are female, 38.8% are male, average age 43.4. Top brand affinities: Gina Tricot, Flower, Lunch, Lindex, Twitch.
Top brand affinities include Gina Tricot, Flower, Lunch, with strongest over-indexing on Gina Tricot (1.71× the country average).
Demographically, the Live events audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
The typical Live events fan in Finland is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Live events profile in Finland.
61.2% are female, 38.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 43.4 |
| Estimated audience size | 2,235,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Live events audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.84× | ||
| 02 | Sveriges Television | Technology & Electronics | 2.02× | ||
| 03 | Swimming pool | Sports | 1.90× | ||
| 04 | Ravelry | Internet & Social Media | 1.88× | ||
| 05 | Baby food | Kids & Family | 1.88× | ||
| 06 | Weaving | Fashion & Accessoires | 1.75× | ||
| 07 | YouTube Music | Internet & Social Media | 1.73× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.71× | ||
| 09 | Doughnut | Food & Beverages | 1.66× | ||
| 10 | Lunch | Food & Beverages | 1.65× | ||
| 11 | Piano | Music & Radio | 1.65× | ||
| 12 | Beagle | Pets & Animals | 1.63× | ||
| 13 | Weather | Home & Garden | 1.62× | ||
| 14 | Flower | Home & Garden | 1.60× | ||
| 15 | Dachshund | Pets & Animals | 1.57× | ||
| 16 | Rottweiler | Pets & Animals | 1.55× | ||
| 17 | Twitch | Games | 1.52× | ||
| 18 | Scandinavia | Travel & Leisure | 1.52× | ||
| 19 | Golden Retriever | Pets & Animals | 1.52× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.07× | |
| Social Media Usage | JOY | 1.07× | |
| Individualism | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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