A data profile of the people who buy, follow and care about Live events in Austria — modelled from more than twelve digital signal sources. Live events has an estimated audience of 3,447,206 people in Austria.
The average Live events fan in Austria is 39.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Concerts, Siberian Husky, Shih Tzu, with strongest over-indexing on Concerts (1.66× the country average).
Demographically, the Live events audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Live events fan in Austria is balanced, around 39.4 years old, with strong Travelling tendencies and a notable affinity for Concerts.
The key figures that characterise the Live events profile in Austria.
54.2% are female, 45.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.4 |
| Estimated audience size | 3,447,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Live events audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
Where the Live events audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~100K | 1.14× | |
| 02 | Vorarlberg | ~100K | 1.07× | |
| 03 | Carinthia (state) | ~200K | 1.04× | |
| 04 | Salzburg | ~200K | 1.00× | |
| 05 | Tyrol | ~200K | 0.96× | |
| 06 | Lower Austria | ~500K | 0.95× | |
| 07 | Upper Austria | ~400K | 0.95× | |
| 08 | Styria | ~400K | 0.93× | |
| 09 | Vienna | ~600K | 0.84× |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda HR-V | Cars & Mobility | 3.76× | ||
| 02 | National Rugby League | Sports | 3.57× | ||
| 03 | Arezzo | Travel & Leisure | 2.75× | ||
| 04 | Buy one, get one free | Shopping | 2.70× | ||
| 05 | FentyBeauty | Beauty & Wellness | 2.35× | ||
| 06 | Cello | Music & Radio | 1.94× | ||
| 07 | Curly Hair | Beauty & Wellness | 1.87× | ||
| 08 | Tesco | Shopping | 1.87× | ||
| 09 | Major League Soccer | Sports | 1.71× | ||
| 10 | Concerts | Music & Radio | 1.66× | ||
| 11 | Shih Tzu | Pets & Animals | 1.63× | ||
| 12 | Süper Lig | Sports | 1.59× | ||
| 13 | Black cat | Pets & Animals | 1.57× | ||
| 14 | Maite Kelly | Music & Radio | 1.56× | ||
| 15 | Roblox | Games | 1.55× | ||
| 16 | Harrods | Shopping | 1.53× | ||
| 17 | Beagle | Pets & Animals | 1.52× | ||
| 18 | Maine Coon | Pets & Animals | 1.52× | ||
| 19 | Siberian Husky | Pets & Animals | 1.51× | ||
| 20 | Piano | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.12× | |
| Urban Lifestyle | OPEN | 1.06× | |
| Mindfulness | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Creativity | OPEN | 0.95× | |
| Family Orientation | CONSERVATISM | 0.95× |
Live events has an estimated audience of 3,447,206 people in Austria, concentrated in Vienna and Lower Austria.
54.2% of Live events fans are female, 45.8% are male, with an average age of 39.4 years.
Live events fans show strongest brand affinity for Concerts (1.66×), Siberian Husky (1.51×), and Shih Tzu (1.63×) over the country average.
Live events fans in Austria are most concentrated in Vienna (reach ~600K), Lower Austria (reach ~500K), and Upper Austria (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Live events itself, the audience over-indexes on Siberian Husky (1.51×), Shih Tzu (1.63×), Piano (1.5×), and Buy one, get one free (2.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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