A data profile of the people who buy, follow and care about Live events in Argentina — modelled from more than twelve digital signal sources. Live events has an estimated audience of 4,808,404 people in Argentina.
Live events has an estimated audience of 4,808,404 people in Argentina. 57.1% are female, 42.9% are male, average age 37.1. Top brand affinities: Arsenal F.C., Liverpool F.C., Ligue 1, Lamborghini, Bugatti.
Top brand affinities include Arsenal F.C., Liverpool F.C., Ligue 1, with strongest over-indexing on Arsenal F.C. (2.0× the country average).
Demographically, the Live events audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
The typical Live events fan in Argentina is more female, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Arsenal F.C..
The key figures that characterise the Live events profile in Argentina.
57.1% are female, 42.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 37.1 |
| Estimated audience size | 4,808,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Live events audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SpaceX | Cars & Mobility | 3.20× | ||
| 02 | New England Patriots | Sports | 3.20× | ||
| 03 | Philadelphia Eagles | Sports | 3.00× | ||
| 04 | Lacrosse | Sports | 2.72× | ||
| 05 | Bugatti | Cars & Mobility | 2.46× | ||
| 06 | Aston Martin | Cars & Mobility | 2.33× | ||
| 07 | Arsenal F.C. | Sports | 2.00× | ||
| 08 | ASAP Rocky | Music & Radio | 1.87× | ||
| 09 | Rolls-Royce Motor Cars | Cars & Mobility | 1.75× | ||
| 10 | Samuel L. Jackson | Movies & TV | 1.73× | ||
| 11 | Ligue 1 | Sports | 1.71× | ||
| 12 | Tesla Motors | Cars & Mobility | 1.70× | ||
| 13 | The Championships, Wimbledon | Sports | 1.65× | ||
| 14 | Liverpool F.C. | Sports | 1.63× | ||
| 15 | Lamborghini | Cars & Mobility | 1.63× | ||
| 16 | Leicester City F.C. | Sports | 1.63× | ||
| 17 | Kick scooter | Cars & Mobility | 1.60× | ||
| 18 | Chris Hemsworth | Movies & TV | 1.56× | ||
| 19 | Cardi B | Music & Radio | 1.54× | ||
| 20 | Chris Pine | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.08× | |
| Mindfulness | BALANCE | 1.07× | |
| Community Orientation | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× | |
| DIY Mentality | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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