A data profile of the people who buy, follow and care about Live events in Denmark — modelled from more than twelve digital signal sources. Live events has an estimated audience of 3,123,159 people in Denmark.
Live events has an estimated audience of 3,123,159 people in Denmark. 56.6% are female, 43.4% are male, average age 44.7. Top brand affinities: Ticketmaster, YouTube Music, Bad Bunny, Jotex, Nail art.
Top brand affinities include Ticketmaster, YouTube Music, Bad Bunny, with strongest over-indexing on Ticketmaster (1.65× the country average).
Demographically, the Live events audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Live events fan in Denmark is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Ticketmaster.
The key figures that characterise the Live events profile in Denmark.
56.6% are female, 43.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.7 |
| Estimated audience size | 3,123,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Live events audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.62× | ||
| 02 | Rosalia | Music & Radio | 2.49× | ||
| 03 | Tangled | Movies & TV | 2.49× | ||
| 04 | Bad Bunny | Music & Radio | 2.29× | ||
| 05 | Ricky Martin | Music & Radio | 2.22× | ||
| 06 | Disney Store | Shopping | 1.96× | ||
| 07 | Mamma Mia! | Movies & TV | 1.87× | ||
| 08 | FentyBeauty | Beauty & Wellness | 1.84× | ||
| 09 | Kérastase | Beauty & Wellness | 1.78× | ||
| 10 | Rodeo | Sports | 1.70× | ||
| 11 | Handball-Bundesliga | Sports | 1.67× | ||
| 12 | Ticketmaster | Travel & Leisure | 1.65× | ||
| 13 | BTS | Music & Radio | 1.65× | ||
| 14 | spicy food | Food & Beverages | 1.62× | ||
| 15 | YouTube Music | Internet & Social Media | 1.59× | ||
| 16 | Target Corporation | Shopping | 1.58× | ||
| 17 | Lisbon | Travel & Leisure | 1.57× | ||
| 18 | forex trader | Business & Career | 1.57× | ||
| 19 | Nail art | Beauty & Wellness | 1.53× | ||
| 20 | Sainsbury's | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.05× | |
| Spirituality | BALANCE | 1.03× | |
| Extroversion | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Convenience Orientation | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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